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10 Ways to Use Social Media to Promote an Event 10 Ways to Use Social Media to Promote an Event Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event. #1: Create Video People Will Share Because events take place in person, they engage the senses in a way online content can’t. Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends. Check out this video from Social Media Marketing World 2013 for creative ideas. Here are a few tips for creating a video: Leverage it everywhere, including on your event page, in articles and with affiliates. #2: Give Away Tickets to Create Buzz Nothing motivates people more than the opportunity to win something free! Here’s how we do our contests: Here’s what a free ticket contest can look like.
The Marketer's Guide to Proper Social Media Etiquette As a savvy inbound marketer, you're already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach ... you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff? While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. Twitter Etiquette Don’t automatically direct message people that follow you. Your followers are smart and already interested in you enough to follow you on Twitter, right? Tip: If you want to connect with people that follow you, do so by sending them a relevant, engaging tweet to start off a real conversation. Don’t over-hashtag your tweet. According to a report by Salesforce, tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Don’t hijack another company's hashtag. Don’t use tricks or bots to get more followers. Don’t only spew your own stuff. The Marketer's Guide to Proper Social Media Etiquette
7 Tips for Building a Social Media Audience 7 Tips for Building a Social Media Audience Self-proclaimed "social media gurus" are a dime a dozen these days. When it comes to a successful social media marketing strategy, it can be tough for small businesses to sort through the noise, statistics and flurry of misinformation. One statistic we found online, for instance, claims that a Facebook fan is worth about $174 — but ask a small business with 300 Facebook fans if they've seen that $52,200 reflected in their revenues and you're likely to get a skeptical look or chuckle. For small businesses seeking to engage audiences via social media and get the most bang for their buck, figuring out where to start — and more importantly, how to leverage the huge potential of an engaged online audience — can be a daunting task. Let's forget about the statistics and wild claims, and focus instead on good, old-fashioned advice. 1. Beware of "experts" that tout the distorted notion that social media is free marketing. Image: Flickr, mkhmarketing 2. 3. 4. Image: Flickr, mkhmarketing 5. 6. 7.
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Communication : Un nouveau concept pour réconcilier Image et Opinions L’avènement des médias sociaux n’en finit pas de chambouler les paradigmes qui ont longtemps structuré les schémas communicants des entreprises et des institutions. Aujourd’hui, l’image de celles-ci évolue en permanence à pas comptés sur le terrain mouvant des opinions au risque de voir sa cohérence écornée ou distordue par des publics toujours plus bavards et critiques. C’est précisément pour mieux appréhender cette tectonique de l’image et des opinions que l’agence Wellcom vient de lancer le 27 novembre dernier, une intéressante démarche stratégique baptisée Origami System. Loin d’être un énième concept brumeux de communicant en mal de théorie de laboratoire, l’approche d’Origami System est au contraire résolument pragmatique. Elle se présente sous la forme d’un outil de diagnostic, de construction et de pilotage de la communication d’une marque, d’une entreprise ou d’une institution. Origami ou comment articuler les différentes facettes d’une communication « Connais-toi toi-même » ! Communication : Un nouveau concept pour réconcilier Image et Opinions
Belle Beth Cooper du blog Buffer a réuni toutes les statistiques et les études à sa disposition sur Twitter, Facebook, l’emailing et les blogs. L’objectif : nous aider à trouver le meilleur moment pour communiquer sur chaque support. Bien des recherches sont contradictoires et il est parfois difficile de dégager de véritables règles. Cependant, nous pouvons trouver des modèles et les tester sur notre propre audience. Ainsi, il sera possible de déterminer, au cas par cas, ce qui fonctionne le mieux. Voici donc quelques pistes tirées de recherches à découvrir. Facebook, les meilleurs moments pour poster Les recherches menées par Belle Beth Cooper ont révélé plusieurs statistiques. Ceux qui ont légèrement fait varier le jour de leur publication ont vu leur taux d’engagement augmenter du mercredi au vendredi. Une autre étude relève que la participation est 32 % plus élevée le week-end. Cependant, le meilleur moment de la journée pour poster sur Facebook est discutable. Trouver le bon timing Les meilleures heures pour publier sur Facebook, Twitter, blog et emailing Les meilleures heures pour publier sur Facebook, Twitter, blog et emailing
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Five Simple Steps to Creating an Ideal Customer Profile Five Simple Steps to Creating an Ideal Customer Profile Everyone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide on how to market to potential customers, make sure you first take the time to figure out who you are marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer. Follow these 5 simple steps and you can learn more about your existing customers in order to find more like them. Describe Your Customers Understand who your ideal customer is and what similarities they have. Locate Your Customers Find the places your customers are attracted to, whether a physical location or a cyber space where they gather. Where do they hang out? Understand Their Purchasing Process Review the needs and benefits that make your customers purchase your product or service. Where do they begin their research? Connect with Current Customers Why did you originally buy from our company? Create Client Profiles (Personas) Next Steps
Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors…. Brand ambassadors are people, customer advocates and fans who represent and talk about your brand with passion. If they are also passionate about your brand then that can provide powerful crowd sourced marketing that can amplify brand awareness. Because they love your products and services… You should make sure that they have conversations in front of as many potential customers as possible. Bigger can be better. Those conversations can be offline and online. When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. People like to buy from people In the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. Traditional brand ambassadors Image Source Fans love talking about brands they love 1. 2. 3. How to Promote with Brand Ambassadors Using Visual Content Marketing How to Promote with Brand Ambassadors Using Visual Content Marketing
Mastering the Art of Relationship Marketing with Social Media Mastering the Art of Relationship Marketing with Social Media Most seasoned marketers are familiar with relationship marketing. By focusing on customer relationships that go beyond the usual advertising methods, brands can greatly increase customer loyalty and retention. The question is, how can we master the art of relationship marketing with social media? According to the feedback in a recent #InfluencerChat, the answer is a resounding yes. You can check out the Q & A from our relationship marketing discussion below. Q1) What is relationship marketing? A1) Relationship marketing focuses on building loyalty by understanding what matters most to potential customers. Q2) What’s the secret to creating genuine business connections, no matter the social network? A2) Preparation. Q3) Social networking has revolutionized the way we make connections. A3) Some marketers automate too much of the process. Q4) How do you reach out to someone, start a conversation and extend it beyond meaningless chitchat? A4) Give first and receive second.
9 Best Linkedin Marketing Tips to Boost Your Visitor LinkedIn is not only for experts and people looking for work. Sure, a lot of professionals utilize LinkedIn every single day to grow their own networks as well as their careers, but do you know you may use LinkedIn to develop your company, too? From making contacts to lead generation, establishing relationships and creating much better brand awareness, LinkedIn makes a priceless addition to your own digital marketing strategy. At its key, LinkedIn is a professional social media platform. Furthermore, unlike LinkedIn, brand followers on the other social networks already assume or are at least conscious that companies utilize the platforms to market their goods and services. If I were required to choose from only using one social networking site for my company, from Twitter, Facebook, YouTube, along with other social networks, I'd choose LinkedIn, without doubt. 9 Best tips for Linkedin marketing #1 Finish Your Profile Your profile will be the heart and soul of the online business brand. 9 Best Linkedin Marketing Tips to Boost Your Visitor
Social media marketing for business is just about the method for most business owners to develop their companies while increasing their margins of earnings. Various studies conducted display common results of a steadily growing percentage of businesses utilizing socialmedia as his or her marketing platform. 43% of business firms in the nation today take advantage of the use of Social media marketing. The advantages The rising interest in Social media marketing does not occur without great reasons. Enables businesses to improve their internet existence with very little cost as possible. How you can Benefit Here are a few of the ways how you can get advantages of the utilization of Social media marketing: Know your own audience nicely. Social media marketing for business has the ability to drive your company to new levels of successes. Social Media Marketing - Take Your Business to Next Levels Social Media Marketing - Take Your Business to Next Levels
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The Easiest Way to Do Social Media Marketing when No Time Based on new research, 1 in 6 marriages which began within the last 3 years has led from a conversation which started online. Simultaneously, Nielsen also reports that four from every five corporations in the USA are now using social media to increase their client base and make interactions with customers. Ok, everyone knows that social media marketing is, such as, totally amazing. It can improve your business’ publicity, traffic, yada. Incidents where say internet marketing can’t survive without them. However, in all its awesomeness, there's a caveat about social media marketing: It takes time. For a lot of us in corporate communications, there’s an excessive amount of to complete to concentrate just on making an extensive social media marketing strategy, particularly when we’re also in handle of writing the content as well as posting it. Management Software There’s a nearly limitless way to obtain social media management apps as well as tools available to select from. Limit It Time It
This Social media strategist job description template lists all core responsibilities for this position and the most essential skills you should look for in candidates. Job brief We are looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies. Responsibilities Requirements Social Media Strategist job description template | Workable
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat and tears.” -Simon Sinek Many companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those! It’s also a challenge to determine who the best person might be to handle your company’s online presence or what that person’s job duties should be. While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads and sales from those relationships. In a previous post here, I wrote about the questions to ask a potential hire. Here’s a comprehensive guide to help determine what your social media manager should be doing, where they’re succeeding and where you may need to place more attention. Social Media Manager Job Description Content management duties include: 1. 2. 3. 4. 5. 6. Social Media Manager Job Description: A Complete Guide - Kruse Control Inc
Social Media Strategist Created and tested A/B email marketing campaigns, which resulted in response rate of 10% above the industry average Expanded client communities and assisted in locating target audiences by proposing social media strategiesIncreased brand awareness by 20% through the use of social media and helped maintain presence on the webCollected and researched data to compile into analytical reports in order to take the next step in brand awareness for the clientEstablished Twitter pages and grew following by 17% by engaging with the community, using Twitter analytics, and proprietary software to find like-minded peopleTracked daily content and marketing promotions to determine success and/or failure, in order to better understand consumer behavior Creates and implements social media strategies for high-profile clients across several verticals. Social Media Strategist / Professional Writer Experience writing creative, magazine, newspaper, technical, blog and business pieces. Social Media Strategist Resume Samples | JobHero
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