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7 Sites for Free (and Beautiful!) Stock Photos By now, many of us in the presentation business have heard the mantra, “visual is viral.” But just how seriously should we be taking it? Pretty seriously, it turns out. The proof is in the numbers. Content with relevant images gets 94% more views than content without (images used in SlideShare decks from 2013 to 2014 increased by a whopping 53%, according to CMO.com). So how exactly do you reap the benefits of a highly visual presentation? Be Relevant The photos you select must be relevant to your presentation topic, high-resolution, and captivating. Relevancy is critical because as you would suspect, research shows that irrelevant pictures can complicate learning for your viewers instead of simplifying the comprehension process. For example, if you’re sharing stories from your experiences as a raving sports fan, don’t try to be clever and use a photo of a rotating fan that you use to cool your house. Choose Quality Aim for a resolution that is approximately 1024 × 768. 2. 3. 4. 5. 6. 7.
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Social Media Strategy in 8 Steps (Summary) One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. Step 1: Build an Ark Nobody should “own” social media strategy in your organization. Step 2: Listen and Compare It’s an old social media strategy chestnut by now, but “listen” is still good advice that’s often ignored. Step 3: What’s the Point? Social Media Strategy in 8 Steps Social Media Strategy in 8 Steps
Social Media Strategy

A Step-by-Step Guide to Creating a Social Media Strategy A Step-by-Step Guide to Creating a Social Media Strategy If you remember just one thing about social media this year, let it be this: you can’t just “wing it” anymore. When so much of your business is now influenced, even dependent, on your social media success, having a plan is essential. With this in mind, HootSuite University has created a simple, step-by-step Guide to Creating a Social Media Strategy. Download Now This 5-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. The Guide to Creating a Social Media Strategy teaches you how to: Clarify your business’ social media goalsAudit your current social media statusDevelop your content strategyUse analytics to track progressAdjust your strategy as needed Start your year with a plan. HootSuite University also offers a comprehensive 30-minute online course on Creating a Social Media Strategy. Learn More
en dus ook m'n comment geRT door @EersteKamer ? 20 maart 2017 - Volgende week sluit de termijn voor de Eerste Kamer om te reageren op de Wet Internationalisering. WHW expert Peter Kwikkers geeft de senatoren een lijst met belangrijke zorgpunten mee over deze Trumpiaanse stijl van wetgeven. Volgende week start de Eerste Kamer de behandeling van het wetsvoorstel Bevordering internationalisering hoger onderwijs en wetenschappelijk onderzoek Als de senatoren hun werk doen, zullen zij opnieuw een OCW-wetsartikel terugsturen maar ditmaal de minister niet op een zogenoemd geitenpaadje laten terugkomen. Er is genoeg gemekkerd. Voordat het Parlement dit onderwerp oppikte, wees ik jarenlang op de onwettigheid van ontijdige beperking van de geldigheidsduur van tentamens: het afpakken van studiepunten. Lees verder: Het verval van studiepunten en goede zeden – deel I Dit is echter vooral een zaak van academische moraal; onteigening heeft niets met onderwijskwaliteit of kwaliteit en niveau van afgestudeerden te maken. Onrechtmatige onteigening en dus ook m'n comment geRT door @EersteKamer ?
Social Media - Useful Information

Five Simple Steps to Creating an Ideal Customer Profile Five Simple Steps to Creating an Ideal Customer Profile Everyone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide on how to market to potential customers, make sure you first take the time to figure out who you are marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer. Follow these 5 simple steps and you can learn more about your existing customers in order to find more like them. Describe Your Customers Understand who your ideal customer is and what similarities they have. Locate Your Customers Find the places your customers are attracted to, whether a physical location or a cyber space where they gather. Where do they hang out? Understand Their Purchasing Process Review the needs and benefits that make your customers purchase your product or service. Where do they begin their research? Connect with Current Customers Why did you originally buy from our company? Create Client Profiles (Personas) Next Steps
Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors…. Brand ambassadors are people, customer advocates and fans who represent and talk about your brand with passion. If they are also passionate about your brand then that can provide powerful crowd sourced marketing that can amplify brand awareness. Because they love your products and services… You should make sure that they have conversations in front of as many potential customers as possible. Bigger can be better. Those conversations can be offline and online. When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. People like to buy from people In the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. Traditional brand ambassadors Image Source Fans love talking about brands they love 1. 2. 3. How to Promote with Brand Ambassadors Using Visual Content Marketing How to Promote with Brand Ambassadors Using Visual Content Marketing
Mastering the Art of Relationship Marketing with Social Media Mastering the Art of Relationship Marketing with Social Media Most seasoned marketers are familiar with relationship marketing. By focusing on customer relationships that go beyond the usual advertising methods, brands can greatly increase customer loyalty and retention. The question is, how can we master the art of relationship marketing with social media? According to the feedback in a recent #InfluencerChat, the answer is a resounding yes. You can check out the Q & A from our relationship marketing discussion below. Q1) What is relationship marketing? A1) Relationship marketing focuses on building loyalty by understanding what matters most to potential customers. Q2) What’s the secret to creating genuine business connections, no matter the social network? A2) Preparation. Q3) Social networking has revolutionized the way we make connections. A3) Some marketers automate too much of the process. Q4) How do you reach out to someone, start a conversation and extend it beyond meaningless chitchat? A4) Give first and receive second.
Social media approvals made easy Social media approvals made easy All Rights Reserved. HeyOrca ® 2016 The Ultimate Social Media Planning Tool A Social Media Calendar Your Clients Will Love The Ultimate Social Media Planning and Approval Tool Our Social Media Calendar Is Your Social Media Sandbox. Your clients can view content via a shareable link. A simple drag and drop, visual calendar. "HeyOrca saved us a solid 3 days in planning and scheduling our content!" Preview Your Content Before It’s Live. Amy Statham – Communications Coordinator, Spark Marketing Let your clients review and approve upcoming social media content. No logins or spreadsheets needed. If your agency is managing social media for your clients, chances are you’re using spreadsheets and docs to communicate and obtain approvals from your clients. Streamline your social media planning workflow and allow clients or stakeholders to review selected content without the need for login information. Make social media planning with clients seamless.
"Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk. He couldn't be more right. But the trouble is, anyone tasked with managing social media for a business knows that juggling multiple accounts and crafting unique messaging can be really challenging. Defining a social media calendar will not only help you to consistently publish more compelling social posts, but it will also make it easier for your to provide measurable ROI. For a more in-depth look at how this all works, as well as tips on how to create a social media calendar for your business, check out the following infographic from QuickSprout's Neil Patel. How to Create a Social Media Calendar [Infographic] How to Create a Social Media Calendar [Infographic]
General Social Media

We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. A few years ago, we created a social media content calendar template to help, which we recently updated to be better, faster, stronger, and just generally prettier. Download the free social media content calendar template here. This blog post will walk you through exactly how to use the template to stay on top of your social media content planning for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. (Note: HubSpot customers can also schedule content through Social Inbox, or use this spreadsheet to organize their content and subsequently upload it to Social Inbox. How to Use the Social Media Calendar to Plan Your Content Schedule Monthly Social Media Schedule There are three sections to take note of when you edit this template for your own purposes. The Social Media Content Calendar Template Every Marketer Needs [Free Template] The Social Media Content Calendar Template Every Marketer Needs [Free Template]
This Exquisite Forest Unfortunately, This Exquisite Forest does not support your system. However, you may learn more about the project below, or try one of these solutions: Windows / Mac / Linux Users: This project is optimized for Google Chrome, a web browser that supports the latest web technologies. Click here to download Google Chrome. Mobile & Tablet Users: This project does not support mobile or tablet devices. Please visit This Exquisite Forest on your desktop or laptop computer using the Google Chrome web browser. This Exquisite Forest is an online collaborative animation project. The project was conceived by Chris Milk and Aaron Koblin, and produced by the Google Data Arts Team and Tate Modern. A physical exhibit at Tate Modern was open for over one year beginning on July 23, 2012 and allowed visitors to participate using digital drawing tablets. This Exquisite Forest
This Exquisite Forest
9 Best Linkedin Marketing Tips to Boost Your Visitor LinkedIn is not only for experts and people looking for work. Sure, a lot of professionals utilize LinkedIn every single day to grow their own networks as well as their careers, but do you know you may use LinkedIn to develop your company, too? From making contacts to lead generation, establishing relationships and creating much better brand awareness, LinkedIn makes a priceless addition to your own digital marketing strategy. At its key, LinkedIn is a professional social media platform. Furthermore, unlike LinkedIn, brand followers on the other social networks already assume or are at least conscious that companies utilize the platforms to market their goods and services. If I were required to choose from only using one social networking site for my company, from Twitter, Facebook, YouTube, along with other social networks, I'd choose LinkedIn, without doubt. 9 Best tips for Linkedin marketing #1 Finish Your Profile Your profile will be the heart and soul of the online business brand.
Social media marketing for business is just about the method for most business owners to develop their companies while increasing their margins of earnings. Various studies conducted display common results of a steadily growing percentage of businesses utilizing socialmedia as his or her marketing platform. 43% of business firms in the nation today take advantage of the use of Social media marketing. The advantages The rising interest in Social media marketing does not occur without great reasons. Enables businesses to improve their internet existence with very little cost as possible. How you can Benefit Here are a few of the ways how you can get advantages of the utilization of Social media marketing: Know your own audience nicely. Social media marketing for business has the ability to drive your company to new levels of successes. Social Media Marketing - Take Your Business to Next Levels
The Easiest Way to Do Social Media Marketing when No Time Based on new research, 1 in 6 marriages which began within the last 3 years has led from a conversation which started online. Simultaneously, Nielsen also reports that four from every five corporations in the USA are now using social media to increase their client base and make interactions with customers. Ok, everyone knows that social media marketing is, such as, totally amazing. It can improve your business’ publicity, traffic, yada. Incidents where say internet marketing can’t survive without them. However, in all its awesomeness, there's a caveat about social media marketing: It takes time. For a lot of us in corporate communications, there’s an excessive amount of to complete to concentrate just on making an extensive social media marketing strategy, particularly when we’re also in handle of writing the content as well as posting it. Management Software There’s a nearly limitless way to obtain social media management apps as well as tools available to select from. Limit It Time It
This Social media strategist job description template lists all core responsibilities for this position and the most essential skills you should look for in candidates. Job brief We are looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies. Responsibilities Requirements Social Media Strategist job description template | Workable
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