Web page usability & SEO (Search Engine Optimization)
An Extensive Guide To Web Form Usability
Advertisement Contrary to what you may read, peppering your form with nice buttons, color and typography and plenty of jQuery plugins will not make it usable. Indeed, in doing so, you would be addressing (in an unstructured way) only one third of what constitutes form usability. In this article, we’ll provide practical guidelines that you can easily follow. These guidelines have been crafted from usability testing, field testing, website tracking, eye tracking, Web analytics and actual complaints made to customer support personnel by disgruntled users. Why Web Form Usability Is Important The ISO 9241 standard defines website usability as the “effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments.” Let’s clarify this last point by discussing the three main uses of forms. Uses of forms, based on Luke Wroblewski’s Web Form Design: Filling in the Blanks2. Thus, the relationship between forms and usability have two aspects: 1. 2.
Set Your Measure: Optimizing Line Length for Reading | Adam D. Scott
This post is part of a series entitled Better Web Typography that I will be publishing over the coming months. Widescreen monitors are quickly becoming ubiquitous and from high resolution desktop monitors down to little 13” laptops we’ve grown accustomed to designing for ample screen real estate. For many web designers this creates an overwhelming temptation to fill that space. Unfortunately, when setting blocks of type, this is often done at the readers expense. Services such as Readability, Instapaper, and Safari’s own Reader have grown in popularity in part to aid readers in overcoming this obstacle. Simply put, though they can easily be found all over the web, long line lengths are difficult to read. In The Elements of Typographic Style, Robert Bringhurst suggests: Anything from 45 to 75 characters is satisfactory. 66-character lines are ideal. How Can This Translate to the Web? The most basic way to test the line length of our content is to subject it to the “alphabet test.” Conclusion
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The key to successful innovation
You might have created a great product that solves problems that no-one could have solved before you. You have a real innovation and are getting ready to market it. But What is innovation? In order for our discussion to be clear, let's first define what we consider as innovation. What is the innovation's challenge? Having an innovative product is exciting. Theoretically, innovations are easy-to-sell products: novelty is exciting and solves problems that couldn't be solved before. In the facts, . First of all, you might . Then, unlike most products, innovations are not suitable for everyone. . How to successfully market innovations? There are three main aspects that you must consider seriously before launching your innovation. As we mentioned earlier,. This can be realized through - . The second aspect to pay attention to is the product explanation. The last point is also vital: you must . The specificities of innovation market The early adopters represent 13.5% of the population. Julien Rio.
SEO Check Teil 6: "Webseiten-Struktur"
Die Struktur einer Webseite ist nicht immer einfach zu organisieren, gerade bei großen Websites mit vielen tausend Unterseiten steht man als Inhouse SEO häufig vor der Frage: Welche Unterseiten stärke ich durch einen starken Startseiten-Link? Natürlich würde man am liebsten alle Seiten mit einem solchen Link pushen, doch das geht nun mal nicht. Es muss also eine sinnvolle Struktur erarbeitet werden, welche natürlich auch mit der Geschäftsleitung und den Leitern anderer Abteilungen abgestimmt werden muss. Denn gerade wenn es um die Startseite geht, spielen häufig auch firmenpolitische Fragen eine große Rolle. Wie pusht man also diejenigen Seiten, die keinen Link von der Startseite bekommen? Im letzten Teil unserer SEO Check-Serie haben wir uns das Thema Content angesehen und erklärt, wie dieser platziert werden sollte, damit Google ihn lesen und verstehen kann. Navigation (vertikale Verlinkung) Navigationsstruktur Die Navigation durch die Seite sollte möglichst flach gestaltet sein.
How to Audit Your Website for Improved SEO and Conversions
When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects . Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. So if you've never audited your website before, it's been a while since you have, or if you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. The Benefits of a Website Audit Before we dive into the things you should be keeping an eye out for as you're auditing your website, let's review some of the benefits of doing one. Improving Website Performance: Website audits usually evaluate a site not only for its content but also for its technical performance. 1) The Content Assessment Is your website content high quality?
A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines. The goal is to have any given page of your site -- from top to bottom -- be aligned with a certain topic. And as someone who is in charge of optimizing your company's site, it is your responsibility that all of your site components meet both a user's and search engine's demands. That's ... a lot of responsibility. Our SEO Template will guide you through the process of optimizing your website's on-page SEO -- that includes "doing" SEO, but also formulizing a plan, making it easier to coordinate pages and keywords, and tracking changes and results all in one place. Sounds pretty awesome, right? (Note: www.ilovemesomegreens.com is being used as an example throughout this post. Step 1: Crawl Your Site Start by getting an overview of all of your content by downloading all indexed pages of your website. Step 2: Define Site Architecture Step 11: Link It Up
Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? Now, think about where in your buying process the company you bought from made themselves digitally present. When a customer takes a certain route on his or her path to conversion then, logically, the company he or she is buying from needs to be digitally present along that path. In order to accommodate the customer’s journey, the business needs to guide the way by being proactively present from an online search standpoint in order to guide the way. The question is: How do we take a theoretical framework of a customer journey and integrate it into the tactical strategy of SEO implementation? That's what I'll dive into in this post. First, what exactly is a customer journey? A great way to understand a customer journey is to visualize it using a customer journey map. A customer journey map fulfills two primary objectives, according to UK-based customer data thinktank CustomerChampions:
The Essential Guide to Creating an SEO-Friendly Customer Journey
For those who have been in the SEO industry for a while, you may remember the glory days of link building — you simply submitted your site/article/address/name, etc., and had 100 links within 24 hours. That sure was awesome. Unfortunately, those days are over — yet for many, bad link building habits are lingering. How many times have you seen an easy link and thought to yourself, “Just this one submission won’t hurt my site,” or, “My competitors are doing it, so I can, too”? If the answer is more than once, then you’d better keep reading. These days, link building is no longer just about the link. For marketers, this means taking the time to find the right sites, taking the time to find the right people, and most importantly, letting go of those bad habits we’ve built up over the years. 1. Let me start by saying that not all directories are bad. (Click to enlarge.) Back in the day, directories helped the search engines find sites, and those links helped sites rank. 2. 3. 4. 5.
5 Bad Link Building Habits To Break Now
21 Link Building Ideas That Have Nothing To Do With Guest Posting
Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Just like with getting people to see you content, I realized a lot of the tactical ways to build relationships aren’t direct ways to get links, I decided to delete that section in this guide, and list all of them here instead. Random acts of kindness - Whenever you can, be nice to people. Give a crap - Actually care about people. Participate - If someone is conducting a survey or testing something, get involved and participate. Local meetups - Whether you find one or start one, meetups are a fantastic way to get to know people close by. User group meetings - A great way to get to know people who think like you is by finding those who use the same products or services like you. Conferences - Seriously, go to them. Call them - Yep, I said it.
Link Building Tactics - The Complete List
There are a few common causes for this error code including problems with the individual script that may be executed upon request. Some of these are easier to spot and correct than others. File and Directory Ownership The server you are on runs applications in a very specific way in most cases. The server generally expects files and directories be owned by your specific user cPanel user. File and Directory Permissions The server you are on runs applications in a very specific way in most cases. (See the Section on Understanding Filesystem Permissions.) Command Syntax Errors in .htaccess file In the .htaccess file, you may have added lines that are conflicting with each other or that are not allowed. If you would like to check a specific rule in your .htaccess file you can comment that specific line in the .htaccess by adding # to the beginning of the line. For example, if the .htaccess looks like DirectoryIndex default.html AddType application/x-httpd-php5 php Then try something like this
The Worst Backlinks Link Building in History or
SEO Strategies Turn Yours Into A High Performing Machine. If you’re an industrialist relying on the web living to connect with consumers. You’re right to pay to recognize. It’s indisputable that the SEO landscape is varying. Successful SEO strategies have to integrate diverse components together with social media integration, content marketing, brand building and mobile optimization. How to avoid the horrible mistake most SEO Web Marketing make when trying to Successful SEO Strategies. The rise of content advertising moves toward digital maturity. These are some of the latest and must-to-implement SEO web marketing. Stuck on how to grow your business?...
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Web 2.0 Link Building 10 Lessons You Can Learn From Bing About It
Web 2.0 link building tip, shake it up! With the new buzz around ensuring your website is excitable unhesitating. Social influence your rankings. It is calm to put link building on the back burner. But that’s not to attempt they won’t get the search electrical engine’s wrath in the well-nigh to come. It centered on traffic to using the social press and Web 2.0 link building. Web 2.0 Link Building would not be complete without at least a few strategies. Some of the techniques, like paid directory, are Google ratify. The most overlooked reason why most Web 2.0 Link Building can be Free Link Building. Better search engine rankings connect with business services deliver a superior secure experience. Completely risk-free link building is commonly too costly and sluggish to create benefits while other link building methods might create fast results but extremely present the website to unnecessary risks. The best free link building is, and always will be great content.
S.D.SEO Services — How Much Does SEO Services Cost in an Average?
S.D. SEO Services the Leading SEO Company Introduces Quality SEO for Videos - Exact Release 07:01 am
Return to: SEO News Bear in mind S.D. SEO Services has come up with excellent SEO services to all type and size of business and individual websites. It is one of the leading and most trusted Kolkata based SEO companies providing quality search engine optimization services at best price. S.D. SEO Services provides services for online marketing, optimization of websites, social media optimization and marketing, SEO for video and more. According to S.D. There are hundreds and thousands of SEO service providers one can find these days, but only a reliable and professional service provider understands the true value of video and how it helps one’s business website(s) boosting rank in all major search engines as well as increasing the visitors. News Release: S.D.
SEO is gaining popularity day by day. The majority of organizations look for good SEO Services, due to the reasons the demand for SEO companies are growing in India. A reliable SEO company can only help your website to boost the search engine ranking, and it is good not only for increasing traffic, but also getting potential customers. For instance, if you are promoting a fashion brand then you must know what searchers are searching for and according to that you will have to set the strategy that helps your website getting traffic in the short period of time. What are the Things You Should Know about Search Behavior In SEO the term – search behavior is one of the most important things. Search Behavior Your Key to SEO Whether you wish to know as well as take the advantages of your retail opportunities then you should know the search behavior. Now, luxury brands are everywhere, thousands and thousands, then what you should do? What are the Scopes in Search for Luxury Brands?
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