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Creating and Deploying E-Commerce Videos that Sell - Free Whitep
Last week, I published an interview with Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium where he talked about the basic principles for creating e-commerce videos that sell. Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by Justin and titled, “Conceiving, Producing, & Deploying e-Commerce Videos that Sell.” By outlining the basic steps from idea to implementation, the whitepaper takes retailers and e-commerce companies through the entire process of creating and deploying online videos that compel shoppers to buy (I mean, that is the purpose, right.) Some retailers view video as an entertainment medium. Others see it as a social media tool. While e-commerce video may both entertain and provide a valuable service for customers, within the context of e-commerce, video needs to be thought of primarily as a sales tool .
Online Video for Business - The Three Types of Business Video
So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago? In 1999 one of the most used features in Netscape’s Navigator was the ability to uncheck Autoload Images . Once you did that you would only get text, no pictures.
Don’t focus on technology and features. Heck, don’t focus on the "product." Focus on the experience you want to create, and build a system that gets you there.
Experience Is The Product
The secret to making money online - (37signals)
I gave this talk at Paul Graham’s excellent Startup School and the fine folks at Omnisio synthesized slides and video. They have all the other talks from the school as well. Here’s Wired’s take on the day. Update: Some folks are saying the video above isn’t playing correctly for them.
Five years after Youtube’s birth there’s probably not a newsroom in the land that isn’t trying to do video journalism in some way or another. I say ‘trying’ because, as you’ll probably have seen, the vast amount of online video produced just doesn’t cut it. It’s long, boring, technically poor – and amateurish. This is a big shame because online video – done well – has the power to be an art form, to touch people, to make them understand something, to make them care .
