Creating and Deploying E-Commerce Videos that Sell - Free Whitep. The Online Video Marketing Guide ReelSEO ► Ecommerce Video & Retail Video ► Creating E-Commerce Videos That Compel Shoppers To Buy Creating E-Commerce Videos That Compel Shoppers To Buy Mark R Robertson | Dec 17, 2009 @ 1:15am | 2 Replies Last week, I published an interview with Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium where he talked about the basic principles for creating e-commerce videos that sell. Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by Justin and titled, "Conceiving, Producing, & Deploying e-Commerce Videos that Sell. " By outlining the basic steps from idea to implementation, the whitepaper takes retailers and e-commerce companies through the entire process of creating and deploying online videos that compel shoppers to buy (I mean, that is the purpose, right.)
Some retailers view video as an entertainment medium. In case you missed it - Here was our video with Justin: Don't Miss Any Stories! DiSH vs. Online Video for Business - The Three Types of Business Video. So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago? In 1999 one of the most used features in Netscape's Navigator was the ability to uncheck Autoload Images . Once you did that you would only get text, no pictures. Page load times were crucial as users were often paying per minute to their phone service provider in addition to whatever they were paying their Internet service provider.
Jump forward to 2004 and everyone was starting to sign up for broadband, but no one was watching video online (especially business videos) it was still too heavy. Then in early 2006, things started to change - instead of video being attached to emails people started sending links to a mysterious new site called YouTube. By the time YouTube was acquired by Google for $1.65 billion in September 2006, everyone who used the Internet regularly had seen one of their videos. Why Video for Business Summary. Experience Is The Product. The secret to making money online. Mckee « Search Results « Adam Westbrook. Five years after Youtube’s birth there’s probably not a newsroom in the land that isn’t trying to do video journalism in some way or another.
I say ‘trying’ because, as you’ll probably have seen, the vast amount of online video produced just doesn’t cut it. It’s long, boring, technically poor – and amateurish. This is a big shame because online video – done well – has the power to be an art form, to touch people, to make them understand something, to make them care. As well as training journalists all over Europe in how to do video storytelling, and watching a helluva lot of video stories, I’ve also been teaching student journalists at Kingston University how to do video for more than two years.
And in that time I’ve seen all the classic mistakes made. .01 you don’t prioritise sound I’m actually gonna stick this one at the top because it’s probably the most common mistake. .02 you get too caught up in kit Image: Francois Schnell on Flickr .03 you don’t use a tripod It’s that simple. Jeffrey Veen | UX Week 2009 | Adaptive Path.