Klout Finally Explains Why Obama Is Ranked Lower Than Robert Scoble. Today, Klout released a second explainer about its scores. In it, Klout says why President Obama has a lower score than tech star Robert Scoble. "In terms of offline influence, arguably no one is more influential than President Barack Obama. Yet his Klout score is currently only 87, while others, such as tech pundit Robert Scoble, have higher scores than President Obama.
The Klout Score doesn’t mean that Robert Scoble is more influential in the world than Obama. It currently means that Mr. Scoble is using social media more effectively to drive more actions from his networks. If President Obama really put his mind to it, we’re sure he could improve his Klout Score, but he probably has other important things to think about. :)" Who is the real Mark Zuckerberg. 4 December 2011Last updated at 01:06 By Charles Miller Producer, Mark Zuckerberg: Inside Facebook Mark Zuckerberg: From zero to $100bn in seven years Mark Zuckerberg tells a story about leaving work one day and being hailed by a couple of tourists outside Facebook's non-descript Silicon Valley offices. 'Would you mind taking a picture of us next to the Facebook sign? ' they asked. Zuckerberg obliged, was thanked, and went to his car.
It's easy to understand how tourists missed their chance. Zuckerberg doesn't look much like Jesse Eisenberg, the actor who played him in The Social Network movie. 'Ninja' Zuckerberg On the first day we visited Facebook for the BBC film I was making, we didn't set eyes on Zuckerberg - or so we thought. Around Facebook, The Social Network is said to have got the smallest details right - things like the exact tee-shirts Zuckerberg wore - but fallen down on more important kinds of accuracy. Joe Green talks about his Harvard roommate Mark Zuckerberg The $15bn offer.
Why Klout scores are possibly evil - Nov. 15. John Scalzi is the author of Old Man's War and other science fiction novels. He runs a blog, Whatever, where this commentary originally appeared. I got a Klout account a few months ago when it did that promotion of allowing its members to get an early view of the U.S. version of Spotify, and that was reason enough to give it a spin. Well, I still have my Spotify account, but this morning I deleted my Klout account. Part of that was due to the various kvetches I've seen regarding Klout's rather lackadaisical approach to privacy, noted by everyone from Charlie Stross to The New York Times -- but really, at the end of the day (or the beginning of it, as I deleted the account this morning), I left Klout because I suspect the service is in fact a little bit socially evil.
Klout, for those of you unaware of its existence, purports to provide some general ranking of one's influence on the Internet, across the various social media. But what purpose does it serve for Klout's members? Women-expand-influence-in-digital-landscape-133881563. NEW YORK, Nov. 15, 2011 /PRNewswire/ -- Worldwide, women account for almost half (46%) of all Internet traffic, and more than half of their time online is devoted to "connecting" activities such as social networking, email, blogging and instant messaging. Understanding the emotional connections women have with the Web, and how that differs from region to region is critical for companies who are marketing to women online, this according to findings from a recent study by TNS, a Kantar company and part of WPP (NASDAQ: WPPGY). Supported by TNS's Digital Life Study, (www.tnsdigitallife.com) TNS examined different types of online activity, comparing usage patterns by gender, and determined that women have equally or surpassed their male counterparts in eight of eleven distinct areas.
Women spend thirty-six (36) more minutes per week on social media, eighteen (18) more minutes shopping and six (6) more minutes on email, organizing and personal interests than men. About TNS. Hey, Klout, What Are You Really Measuring? The Hard Questions of Social Media. While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media.
Why Social Media? Now, you know that I am an advocate for measuring social media, I also think its also time that we ask ourselves what we are really trying to accomplish with social media. What is our impediment to increased sales? Do we need to create awareness? How are we communicating with our audience now? A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog. Who is our online and social audience? Dinner date smartphone etiquette. Forget Klout: you can't measure influence on Twitter. Marketing to the Social Network. Facebook has changed our world and it will never be the same. Having watched the movie “The Social Network” in theatres, and numerous times on TV, I am still amazed by the Facebook story.
Facebook represents one of the most incredible successes in business history and it has created a wealth of new opportunities for marketing. In real estate, Facebook can deliver a significant competitive advantage over those agents that are either unwilling to participate or ignorant about its potential benefits. To put it frankly, I believe that the impact of Facebook can be so substantial that the business owner who chooses to ignore it could face bankruptcy as a result. Recently I had the opportunity to sit down with my team to review our marketing strategies over the coming year. Choosing between digital marketing platforms and traditional media outlets has never been more challenging than it is today.
At the end of the day, however, the real estate business is about building relationships. 6 Factors Of Social Influence – Why You Should Fight For Them | Screencasting and Social Video Roadmap. The short audio snippet below is from a segment of a bit of backstory I tee’d up recently with colleagues in a professional discussion group. It was a bit about why I think issues of trust and transparency are so important to you and me. The Backstory Is a Hoax In the snippet above, you’ll hear me sound a bit impassioned. The reason is that I had just finished sharing the context of a debate I had a few weeks back in an online discussion forum. The exchange was with someone in my local area. Unless you’re familiar with the issue and have an opinion about it, I don’t necessarily want to unearth it again because it’s not the main point of this article; it simply sets a little context.
What is the main point, however, are factors of influence and how they play in to issues of trust and transparency, and our ability to function efficiently in today’s world. Influence: The Psychology of Persuasion There’s a book I’d like to recommend you read. In effect, it’s a survival mechanism. About Mel. Facts also fall victim in Mexico 'social media' killings. REPORTING FROM MEXICO CITY -- Four people have been killed in gruesome fashion in Mexico since September for posting about drug cartels on social-media websites, the headlines and news reports say. Trouble is, the reports could be wrong. Information is the latest battleground in Mexico's drug war, as a string of brutal deaths in the northern border city of Nuevo Laredo has produced alarming reports that social networks are under attack by the infamous Zetas cartel.
Most of the reports, however, are not built on verifiable facts. And facts have become a rare commodity in many regions of Mexico that are dominated by drug cartels. In each case, such as a man found decapitated near a monument in Nuevo Laredo on Wednesday, the victims have been left with hand-lettered messages suggesting that they were using Twitter and the local chat board Nuevo Laredo En Vivo to report on cartels. But how can anyone know for sure? With each case, facts remain elusive. So who benefits from reports that say so? Google+ Goes After Businesses.
Marking the debut of Google+ brand pages, which was released earlier this week, Christian Oestlien, Google's head of social advertising products and a keynote speaker at Ad:Tech New York, closed yesterday's conference called the new application a way for businesses to connect with their customers. "We at Google wanted to think about how we could do something a little bit different, how we could influence and impact and make some positive change in the way you as marketers engage with social today," Oestlien said.
During his presentation, Oestlien highlighted several Google+ features, such as its Hangouts feature, which allows up to 10 users to communicate simultaneously via a video conference. Using Intel's Google+ page as an example, he also illustrated the ways that brands can divide content into specific 'circles' or groups that customers can then select, making it easier to deliver information tailored to a customer's preferences. Social media campaigns need to incorporate SEO tactics, but not guided by them | Press Release Distribution Service. 2011-11-11 13:48:44 (GMT) (WiredPRNews.com - Business, Social Media News, UK Press Release, Web Technology) 11/10/2011 // Market Harborough, Leics, UK // BenLeuty // Ben Leuty Google and other such search engines are continuously establishing new means of measuring a site’s influence, relevance and therefore search ranking, with social media activity being pin-pointed as a relevant indicator of growing importance.
However, businesses running social media campaigns need to be careful how they incorporate SEO activity as the inclusion of obvious SEO tactics could damage a brand’s following, fan engagement and EdgeRank score, warns Public Relations agency, Punch Communications. Social media campaigns provide businesses with an extremely versatile and easy means of engaging with existing and potential customers. This rapport, however, is often fragile and easily broken. For more information about Punch Communications and its PR, SEO and social media services, please visit www.punchcomms.com. Jobs Was Right: Adobe Abandons Mobile Flash Development, Report Says | Gadget Lab.
64% of Nittany Lion Nation Agree: Joe Should Go. Mark Zuckerberg Discusses Steve Jobs' Influence on Facebook. Much has been made of the apparently tense relationship between Apple and Facebook, sparked in large part by the spat over Facebook integration in Apple's Ping social networking service last year. According to one report, the companies have also faced over such topics as Apple's desire for systemwide Facebook integration in iOS 4 and Facebook's plans for tablet platforms.
But in a new interview with Charlie Rose set to air on PBS tonight, Facebook founder Mark Zuckerberg reveals (transcript from AllThingsD) how he was mentored by Steve Jobs, who advised Zuckerberg about building high-quality teams and maintaining a sharp focus on Facebook's products. Mark Zuckerberg: Oh, I don’t know. I mean, he — he’s amazing. Apple is of course famous for its laser-like focus on a relatively small number of products, offering greater clarity to customers and users while also ensuring that the company's employees do not become spread too thin or stray too far from the overall objectives.
Why Justin Bieber Is More Influential Than Anyone Else on the Planet. Posted by Amanda DiSilvestro on November 8, 2011 in Social Networking [ 5 Comments ] Scoring a 100, Justin Bieber currently holds the only perfect Klout Score on the Internet. Knowing that a Klout score had something to do with influence, I had to investigate once and for all what this service was all about. As it turns out, many are not entirely sure themselves. A large number of bloggers have been throwing up articles about Klout scores, and there seems to be a big disagreement about the importance and accuracy of these popular scores. For those who are unfamiliar, a Klout Score is a score that measures your social media influence (this makes the Bieber claim a bit clearer).
True Reach—How many people you influenceAmplification—How much you influence these peopleNetwork Impact—The influence of your network Everyone has a Klout Score, but only those who sign up can gain access. Sounds pretty cool right? Klout Supporters Say: Klout Skeptics Say: Qualitative vs. Photo Credit: technorati.com. China: social media marketing tips | beyondbrics | News and views on emerging markets from the Financial Times. Americans Have Fewer Close Friends Compared to 25 Years Ago - News Radio 1310 KLIX.
While social media sites may have increased Americans’ overall number of acquaintances, new research slated for publication in a journal called ‘Social Networks’ shows the number of people we claim as close friends is now lower than it was 25 years ago. Matthew Brashears from the University of Cornwell surveyed 2,000 adults in the US and asked them to list the names of people with whom they had discussed “important matters” in the last six months. He found that on average, participants had about two true confidantes — one fewer than we had a quarter-century ago. And despite the perception that women love to talk about their feelings, the four percent of respondents who didn’t list any names at all were mostly female and highly educated.
<a href=" family members, how many people do you discuss “important matters” with? [Daily Mail] How Investing In Your Social Skills Can Make You Rich | Under30CEO. “85% of your social & financial success in life is determined by your social & communication skills”– The Dale Carnegie Foundation. When I first came across the quote above, I began to question the link between social skills and financial success – What’s the link?
After hours of research and questioning the answers began to surface. The reason why such a large percentage of your financial success is attributed to social skills is because for money to change hands from one person to another there must be human interaction. Consider some of the most common ways that money changes hands: Selling a product or service to customersBeing paid by an employerCreating business deals with business partnersDoing paid chores for a family memberReceiving advertising revenue from advertisers to reach readers All of the decisions above for money to move from one person to another require a person to make a decision to transfer that money. So how can investing in your social skills make you rich? Measuring the Social Influence of Your Employees - 2 Examples of Why It's Hard to Do... By now, a lot of your have heard about Klout, which is an online tool that measures your social influence, or the ability to drive action via social tools.
It's a cool tool, but let's face it, this is still very much a work in progress. Here's are 2 examples of why tools like Klout still have a long way to go, both taking a look at people I know and respect in the HR and business world. My Klout score is a 50, which is fine. I write daily and do a fair amount on twitter, but really don't do anything at all on Facebook. Here's two comparisons to my 50 that seem to be completely broken: 1. 2. Great people that I love to follow. Just goes to show you that as we start to look at social influence related to the candidates we consider for certain roles, one number won't do. State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging. Lifespan of a tweet and Klout score directly linked. The New Visible Hand: Can Social Data Illuminate Market Forces?
Freebies for Klout Users, Targeted Ads For Companies. Facebook probes privacy violation by influence measuring site. Experts differ on Klout's clout. The Next Step In The Social Media Revolution! YouTube To Begin Airing Original Content In 2012. Social media presents opportunities, dilemmas for retailers. Beverly Macy: Social Media -- 4 Trends To Watch in 2012. New England Patriots' Rob Gronkowski sorry for pics with BiBi Jones - ESPN Boston. The Pulse - Boston Red Sox (beta) Google Engineer Accidentally Posts Rant About Google+
Jason Wettje. Jwedge310. Jason Wettje. Facebook's digital music partnership sparks industry optimism. Are Facebook ID Cards In Our Future? Dr4ward.com/ Moneyball for Your Industry. Open conversations (or close them)