João Villalobos
PR professional
Propaganda. Social Media Operations por Fernando Fonseca. Facebook?s Mobile Growth Visualised [Infographic] Public Relations Blogs - 25 Essential PR Bloggers. How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency. Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat. Recession has reduced marketing departments and dollars and undermined CMO confidence and stature. Toyota and Tiger have themselves punctured legendary brand infallibility and auras of trust. Famous Detroit name plates continue to die. The specter of a BP brand corpse now hovers. (Captain Old Spice may not be able to save the Gulf but can he restore our love and respect for brands?)
The explosion of social media channels and technologies has forced brands to play catch up with consumers and often into becoming awkward or unwanted "friends". With brands and CMOs under stress, their roles called into question, companies (and even customers) now want more data, metrics and accountability. 1. 2. 3. Albergue Espanhol.
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