11 Quick Tips: Securing Your WordPress Site. Vendors who are part of the IAB TCF932Reject allAccept all Purposes (Consent):Store and/or access information on a deviceCreate profiles for personalised advertisingUse profiles to select personalised advertisingPurposes (Legitimate Interest):Use limited data to select advertisingMeasure advertising performanceUnderstand audiences through statistics or combinations of data from different sourcesDevelop and improve servicesSpecial Purposes:Ensure security, prevent and detect fraud, and fix errorsDeliver and present advertising and contentSave and communicate privacy choicesCategories of data:IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choicesData Retention Period:31 daysYour Consent:Consent expiry: 5 years 1 dayCookie expiry may be refreshed during the lifetime.Tracking method: Cookies onlyShow details.