Les Brown (2 of 6) Amazon. How to Get Found and Boost Sales--Online. From dropped shopping carts to identity theft, running a web-only shop is fraught with challenges. Here's how to combat them. Running an online shop might spare you the pain of paying rent each month, but rest assured, you'll still need Alka-Seltzer.
Just ask Daniel Hallac, a co-founder of Kidmondo, an online baby journal service. Since launching his web business in May of last year, he's learned that keeping customers' credit-card information on file is something better left to security specialists. But of all the obstacles that have surfaced in the last year, Hallac says marketing has been his chief concern. Indeed, "finding a good location is harder on the net," says Tobi Lutke, the CEO of Ottawa-based website host Shopify. To be sure, many books have been written about drawing users to your website.
Help them find you As Hallac discovered, the web is a hard medium in which to stand out. Drum up attention for free via social networking sites like Twitter and Facebook, Hallac says. Amazon. Untitled. Build asking for referrals into your daily activities and see the results. Ah, referrals. I can't think of a more powerful selling tool. It's a fact: People would rather do business with people they know--or know of--than with strangers. When you're introduced to a prospect through a personal recommendation, that prospect has a vastly higher comfort level than, say, a buyer you find through cold calling.
So why is it that, while we all covet referrals, we don't pursue them as much as we should? Change Your ThinkingImagine your business as an infinite web of relationships. Don't feel sheepish about asking for referrals; there's nothing pushy or smarmy about it. Make It a HabitI know one entrepreneur who built a successful business almost solely on referrals. Here are more easy ways to start developing good referral-building habits: When you begin working with a new customer, make referrals part of your initial agreement. One last thought: Always thank someone who has given you a referral. 5 Innovative Tools to Spice Up Your Next Meeting : Innovation. How to Turn an Idea Into a Reality : Managing.
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