How to Google Plus like a Boss. Google Plus is a boss’s social network. Put better, Google Plus is the social media network of leadership… Leadership – “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task” ~ via Wikipedia …of thought-leadership, …of cultural leadership, …of economic leadership. Google Plus is a community of leaders, (as described by Mark Traphagen in our podcast discussion), helping each other grow their respective reach and expertise in the topics they pursue. How to Google Plus like a Boss I’d like to share a case study with you from the Food Blogging industry and specifically the meteoric rise of Chef Dennis Littley.
But this didn’t stop Chef Dennis from using Google Plus to grow his follower base to over 350,000 people. Chef Dennis does Google Plus like a Boss… How did he do it? After building up enough connections with influencers throughout Google Plus, Chef Dennis became a creator… ConnectInfluenceCreate The Connector The Creator. Get More Reviews Without Becoming an Outlaw. If you’ve ever tried to earn reviews for your business, you know that it’s the wild, wild west out there. Guidelines are unclear, customers are fickle and terms of service are heavier handed than a boxer in steel gloves. It begs the question: How can an honest business get customers to offer up reviews without falling on the wrong side of the tracks? We’re going to briefly walk through the obstacles that stand in your way, arm you with some guiding principles to make your tactics more effective and wrap up with some acquisition tactics to send you riding off into the sunset.
Saddle up, it’s going to be a bumpy ride. Three Laws of the Land While you’re on the hunt for reviews, you’ll come up against any or all of the following: 1. Incentivizing reviews with discounts, a chance to win a contest or free product will land you in hot water with virtually every reviews website. Not sure what constitutes an “incentive”? 2. 3. A Few Guiding Principles 1. 2. Earning reviews is a game of ones. 3. 4. The Seven Habits of Highly Effective Google Plussers. In 1989, Dr. Steven R. Covey published the landmark book, The Seven Habits of Highly Effective People. If you haven't read it, put it on your Summer reading list right now.
In the book, Dr. Covey suggests seven daily activities that we should adopt in our lives to become more effective personally and professionally. One that I reference and paraphrase regularly is Sharpen the Saw (or Axe), which is a call to constantly be reading and learning in order to improve ourselves. In that light, here are The Seven Habits of Highly Effective Google Plussers. 1. The first habit is to share thoughtful content.
This has become particularly important due to a recent change in how Google+ displays link previews. 2. We have talked about the 80/20 rule before, and no where is it more important than on Google+. 3. Social Networks are for being social, so be social! Start by making sure that you respond to as many of the comments other people leave on your posts as you can. 4. 5. 6. 7. In 2004, Dr. #27 Building Authority Online using Google Plus with Mark Traphagen | Content Warfare Podcast. Mark Traphagen - Google+ - Social Media and SEO Blend with +Eric Enge… Google In-Depth Article Search Results: How to Qualify Your Content. Google today announced that ”In-depth Articles” are to be featured in Search.
The Official Google Webmaster Tools blog today announced that Google is beginning to roll out a new feature in Search (US first) that will highlight “in-depth articles” on certain broad topics. When someone searches for a person, thing, or general subject, Google’s algorithm may now show them a special set-apart listing of several authoritative articles on the topic. A new Google Help Page article offers guidelines to webmasters that will help them markup their best content in ways that will help Google to identify it as possibly qualifying to be shown in an in-depth article result. Suggestions include: For someone like me very interested in Google Authorship , the buried headline in this help article is not only the fact that Google recommends using Authorship as part of the qualifications for “in-depth article” status, but what Google says about it: Authorship as a real factor in search results is here.
Getting Started With Google Places for Business. Google Places is one local listing you don't want to miss. Having a solid Google Places listing is a great way to position your company as a leader in a your business niche in a particular location. While some industries might cater to this more than others (restaurants for example), every business can benefit from connecting with locals.
The local sphere is smaller, and although you might have a lot of competition, you have a much better chance of connecting with relevant users than if you just focus on the national Google search engine. Long story short: This should be a priority for any company looking to take advantage of the online community. How to Submit Your Site to Google Places Google Places makes it incredibly easy to get started.
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Step 1: Visit this link, agree to the Terms, and start adding information about your business in the blanks. It's as simple as that! Seven Ways Writers Can Build Online Authority with Google+ 6 Ways Your Insurance Agency Should Be Using Google+ Hangouts. You’re in sales. You feel at home sitting across the table from someone, getting to know them, their problems and how you can help.
Depending how far back you go, there might have even been a time when you considered yourself the “king of the living room” and champion bad coffee drinker. That’s home. That’s what you’re good at, what you have always known. What if I told you there was a way for you to go home again and you didn’t have to leave your office or drink another subpar cup of coffee to do it? Google+ Hangouts puts you in anyone’s living room, kitchen or office, anytime. I thought I would kick off my GROW career in style with a three part series on the power of Google+ Hangouts, ways to use them, how to use them (lighting, audio, etc.) and how to successfully host one.
So let’s get right into it and talk about six ways you can or should be using hangouts in your agency. 1. You should have an illuminated light bulb floating above your head right now. Which leads us to reason number two. 10 Dead Simple Tips to Take Advantage of Google+ for SEO.