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A Very Useful Work of Fiction – Mental Models in Design. Mental models play an important role in Human-Computer Interaction (HCI) and interaction design.

A Very Useful Work of Fiction – Mental Models in Design

They relate to the way that a user perceives the world around them and are based in belief as opposed to being a factual concept. However, if you can understand your users mental models you can simulate these models within your designs to make them more usable and intuitive. Mental models are an artefact of belief. They are the beliefs that a user holds about any given system or interaction. In most instances, the belief will – to a certain extent – resemble the real life model. Designers can tap into users mental models so that their products communicate their function through their form. It is worth noting that a mental model is not a static creation. The concept of mental models comes from the Scottish psychologist, Kenneth Craik’s, book “The Nature of Exploration.” The Mental Model Rule of Thumb Author/Copyright holder: Nathanael Crawford. Confused Mental Models The Take Away References.

Creative Confidence by Tom & David Kelley. IDEO Futures. IDEO CoLab. Creative Difference. Where should you focus to make your company more innovative, adaptive, and creatively competitive?

Creative Difference

We created a tool to help you assess your organization. We call it Creative Difference. Creativity is essential to compete in modern markets. Companies like Apple, IKEA, and Google work hard to develop the culture, processes, and habits that drive their success. IDEO. OpenIDEO. David Kelley: How to build your creative confidence.

Tim Brown urges designers to think big. The hitchhiker presents The hitchhiker's guide to social change — KissKissBankBank. The hitchhiker's guide to social change started with JūHū, a social enterprise with the aim of fighting stigmatization of people with disabilities by presenting them as the craftsmen of high quality design objects.

the hitchhiker presents The hitchhiker's guide to social change — KissKissBankBank

A project created in collaboration with Elina Busmane. Throughout the process of designing JuHu, we realized there were many tools to develop projects when they are well defined, however we had to face a lack of tools and methodology fot the first critical steps of creating a social initiative. 7 of the Best Value Proposition Examples We’ve Ever Seen. Your business’s value proposition is arguably the most important element of your overall marketing messaging.

7 of the Best Value Proposition Examples We’ve Ever Seen

A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all! In today’s post, we’ll be looking at seven of the best unique value proposition examples we’ve come across. Design for change. Edité par Léa Gauthier.

Design for change

The Storm of Creativity. “A definitive guide to swimming through creative chaos, The Storm of Creativity shows us how to flow effortlessly through the process of birthing new, original ideas into the world.”

The Storm of Creativity

—Joe Gebbia, Cofounder and Chief Product Officer, Airbnb “We spiral through our lives trying to do our work, and Kyna Leski understands the elusive complexity of it all. I love the air and light in the book. Thank God she has written a how-not-to book that helps us understand how to do it. Ezio Manzini: Design, When Everybody Designs. An Introduction to Design for Social Innovation.

We Demain, une revue pour changer d'époque. Social Design: Designing Products and Services for a Better World, livre de Nynke Tromp (Couverture souple) Social Design: Designing Products and Services for a Better World, livre de Nynke Tromp (Couverture souple) Collective Action Toolkit.

Social Design Talk 16: Designing social design toolkits. Social Design Talk 16: Designing social design toolkits Date Monday 7 April 1830Location Seminar room E002, Central Saint Martins, LondonSpeakers: Geke van Dijk (STBY), Ayush Chauhan (Quicksand – via skype from Delhi) and Theo Keane (NESTA)Respondent: Ezio Manzini (DESIS) This Social Design Talk is jointly organized with the UAL DESIS Lab.

Social Design Talk 16: Designing social design toolkits

This talk will share the experiences of the team who created the Development Impact and You (DIY) Toolkit published online in March 2014. The Social Design Toolkit by Maria Lamadrid. Fieldstudio SocialDesignMethodsMenu. Change for Social Design. The Social Design Toolkit is a guide for the community leader in Latin America who want to use post-colonial theory to help social designers understand how neoliberalism promotes unequal power dynamics.

Change for Social Design

The Context A toolkit is usually a set of tools and condense knowledge to facilitate a task for its user. Toolkits can take many shape and sizes. Within the emerging field of Social Design, toolkits are seen as a useful way to organize and support innovation by collaborating with people, thus shortening the time of assessing needs. However, some can be conceptually problematic. In the article, Frog Creates An Open Source Guide to Design Thinking by Kelsey Campbell-Dollaghan for FastCo, the vice president of creative at Frog is quoted as saying: “These [NGOs] are organizations focused on how to crowdsource design,” says Robert Fabricant, vice president of creative at Frog.

Such as The Collective Action Toolkit (CAT) by Frog. The Concept The Twist The Golden Nugget. Design and Social Impact. Social Design Methods - Joanna Choukeir. Over the past few years, I have been collating resources of human-centered, participatory, collaborative and social innovation methods that can support a social design process.

Social Design Methods - Joanna Choukeir

The methods ensure design outcomes are responsive, sensitive, informed, relevant, rigorous and impactful. The majority of resources are contributed by practicing service, product, social and innovation design agencies, organisations and individuals. They are presented in different forms and mediums, from card sets and books to online blogs and digital toolkits.

I am sharing what I have come across so far and hope to keep this page up to date as new toolkits emerge. Click on the titles below to explore the resources in more depth. Design Kit. Start Learning For Free Today. 26 Value Proposition Examples That Convert Visitors. The only resource you need to create an irresistible value proposition like WordPress, Stripe, and Airbnb.

26 Value Proposition Examples That Convert Visitors

Nov 30th, 2015 by David Khim Imagine you’re trying to plan a vacation, but realize there’s too much work that goes into researching the best vacation spot, what hotel to stay in, where to go sightseeing, and so on. So you decide to look for a service to help you plan out your vacation. You search Google for “vacation planning services” and find these two websites: Which one makes you want to learn more about their services? I’m willing to bet twenty imaginary dollars that it was the second one. In contrast, the main attraction of the first website is the company’s logo followed by a block of text. How To Create A Useful Value Proposition w/ Examples. Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it.

[Tweet It!] The less known your company is, the better value proposition you need. Intro to Design Thinking English (Wallet Exercise) IDEO's design thinking. MFA Design for Social Innovation. Centre de formation Design Innovation. Design Council. DesignThinkers Academy aims to inspire individuals and teams by organizing thought-provoking events and lectures, training and personal coaching programs to help organizations build the necessary capabilities, culture and mind-set. DesignThinkers Group, A Design Thinking Company.