MuseumMobile. Technology in the Arts | Blog, podcast, and workshops exploring arts management and technology. Museum Audience Insight. Free days. Daily deals. Who can resist? They take away or reduce at least one barrier to visiting museums and (we hope) broaden and diversify our audiences. But are they ultimately beneficial to museums? Free Days Nearly a fifth of responding museums reported that they never charge admission fees, while another fifth had occasional, sponsored free days. First, free days do appear to be a draw for audiences that would not otherwise visit.
But those free days can be too popular, as another respondent said, “We have been reaching capacity during free hours this year, which is new for us. Additionally, it was noted that too many free days can be problematic as well, as it can depress regular paid attendance or it can reduce the incentive to visit, even on free days (that is, if you have a free day every week, there is no sense of urgency to visit, so potential visitors keep putting it off).
Daily Deals Those who loved it felt that it had brought in new visitors or members. What do you think? Fresh + new(er) ? discussion of issues around digital media and museums. Art marketing Blog. The Attic. Blog | MuseumNext. Museum Strategy. Raoul was our moderator at the recently held Communicating the Museum conference and gave his impressions to Paperjam , a reference media and economics website from Luxembourg. English translation to come. Raoul était notre modérateur à la conférence Communicating the Museum (voir ci-dessous et sur ce blog) et a donné une interview à Paperjam , un média de référence luxembourgeois relatant ses impressions personnelles sur els enseignements clés de CTM. La rencontre internationale Communicating the museum s’est tenue du 6 au 8 juillet à Düsseldorf en Allemagne. Raoul Thill, consultant indépendant et ancien directeur de l’agence Bizart, y a animé deux journées de conférences.
Il nous explique comment les musées s’ouvrent au monde digital et participatif. «La question prédominante lors de cette conférence était celle du degré d’ouverture des musées. Avec le social networking, le digital, les musées sont obligés de communiquer, d’ouvrir leurs murs. «Tous les musées vont dans ce sens. Audience Development Specialists Blog! | Just another WordPress.com weblog. *arts marketing.jp | for future audience.