Museum Marketing
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NOTE: The Center for Arts Management and Technology (CAMT) is currently in the process of integrating all of its products and services under Technology in the Arts. If you have any questions, please contact Brad Stephenson at info@technologyinthearts.org . New information out from the Consumer Price Index (CPI) indicate that Americans are spending more for both technology and entertainment (a catagory that includes cultural expenditures). How can cultural organizations capitalize on this? What does this mean?
Technology in the Arts | Blog, podcast, and workshops exploring arts management and technology
Museum Audience Insight
In our last two posts, we shared a research query we had received about the value of changing exhibitions to a museum, and how we went about plumbing the depths of our databases to see what we could find, and then examined how different audience segments, as well as how those who specifically said “their” museum had “good exhibits,” responded. Although we didn’t ask specifically about changing exhibitions in any of the surveys we are examining, some people told us their preference anyway by writing in a comment about it. Since the vast majority of these comments came on the question where we asked how “their” museum was falling short (they marked “other” and wrote in a comment), we coded the written-in comments for this question only, separating out the individuals who specifically asked for more changing exhibitions within “their” museum.
There’s been a lot of talk following Koven Smith’s (Denver Art Museum) provocation in April – “what’s the use of the museum website?”. Part driven by the rapid uptake of mobile and part driven by the existential crisis brought on Koven, many in the community have been thinking about how to transform the digital presence of our institutions and clients. At the same time Tim Sherratt has been on a roll with a series of presentations and experiments that are challenging our collections and datasets to be more than just ‘information’ on the web.
fresh + new(er) ? discussion of issues around digital media and museums
Art marketing Blog
+ New .COMs $7.99/yr plus 18 cents/yr ICANN fee. Discount based on new one-year registration prices as of 1/27/2012 with sale price reflected in your shopping cart at checkout. Discount applies to new registrations and renewals and cannot be used in conjunction with any other offer or promotion. Domains purchased through this offer will renew at regular price after the initial term has expired. Offer ends May 31, 2012 5:00 pm (MST). † Good for one 1-year registration of any available .COM, .US, .BIZ, .INFO, .NET or .ORG ‡ Annual discounts available on NEW purchases only. GoDaddy.com is the world's No. 1 ICANN-accredited domain name registrar for .COM, .NET, .ORG, .INFO, .BIZ and .US domain extensions.Kathy Cremin’s involvement with museums is a recent development in her career. She has only been working with the institutions for about 8 years. Over the course of her years as a professional she has worked with libraries, museums and theatres and has focused mainly on the topic of literature.
The Attic
Raoul was our moderator at the recently held Communicating the Museum conference and gave his impressions to Paperjam , a reference media and economics website from Luxembourg. English translation to come. Raoul était notre modérateur à la conférence Communicating the Museum (voir ci-dessous et sur ce blog) et a donné une interview à Paperjam , un média de référence luxembourgeois relatant ses impressions personnelles sur els enseignements clés de CTM. La rencontre internationale Communicating the museum s’est tenue du 6 au 8 juillet à Düsseldorf en Allemagne. Raoul Thill, consultant indépendant et ancien directeur de l’agence Bizart, y a animé deux journées de conférences. Il nous explique comment les musées s’ouvrent au monde digital et participatif.
Museum Strategy
It’s Wednesday, which means I have another guest blog post for you. This time, my friend and colleague, Maureen Carruthers, owner of Low Hanging Fruit Communications , chimes in with some comments as to why it isn’t a good idea to market to everyone. If you can honestly say that your art offering is for the general public, maybe you could, but most artists and arts groups create art that attracts particular people. This means your marketing and audience development needs to be particular too.
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