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Growth hacking

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Partager votre e-mail en 1 clic. Who clicks ‘forward to a friend’ to a friend these days? Most people NEVER forward email to friends. People are lazy mofos! (get ‘em Sam Jackson) Today, I want to show you how you can use this simple and effective technique. I call it the “Samuel L. Jackson Marketing Hack” Most people: 1- Read emails in an email client. 2- Have friends. 3- Want to send cool things to their friends. 4- Are lazy mofos, as scientifically stated by Sam Jackson.

So how does the Sam Jackson Marketing hack work? A) In your emails, add a simple “Mailto:” link so that your readers can easily click and it’ll make a new templated email for them to send to a friend. Huh? In the the link we added it automatically created an email like this: Sexy times! Now all the person has to do is add the recipient’s email address and hit send. The easier you make it for someone to take an action, the more likely they are to take it. If you haven’t joined (it’s free), go here: Step 5: Now test it. Mettre en place du prétargetting. When it comes to SaaS growth hacking, an email address is a powerful thing. Updated for Q4 2014! If you have a list of email addresses – house lists, scraped, or bought – you can do some “pre-targeting” to increase the likelihood of engagement (that they’ll open, read your email, and click a link) before you ever send them a message. For example… think about the list of people that signed-up for your Free Trial but didn’t convert and how these tactics might help warm them back up before you send the “give us another try” email.

Doing these things before emailing your list will not guarantee success with your cold outreach email, but it will improve your chances by being a bit less cold. Here are some ideas… How to Get a List of Email Addresses There are tons of posts out there about how to create a massive opt-in subscriber list. Once you have a list of emails, you can do all sorts of magical things with them before you ever use the email address for what it was designed for. CRM Retargeting. Strikingly. Trouver un typographie pour son site. This is a bold claim, but I stand be­hind it: if you learn and fol­low these five ty­pog­ra­phy rules, you will be a bet­ter ty­pog­ra­pher than 95% of pro­fes­sional writ­ers and 70% of pro­fes­sional de­sign­ers. (The rest of this book will raise you to the 99th per­centile in both categories.) All it takes is ten min­utes—five min­utes to read these rules once, then five min­utes to read them again. Ready? Go. The ty­po­graphic qual­ity of your doc­u­ment is de­ter­mined largely by how the body text looks.

Why? That’s it. Then, if you’re ready for a lit­tle more, try the sum­mary of key rules. If you’re ready for a lot more, start at the fore­word and keep reading. Rédiger le titre d'un article. Créer le meilleur Call to action pour sa landing page. Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end. However, there is hope. To get your prospects to do what you want, all you have to do is include a compelling call to action on your website and in your marketing campaigns.

Simple, right? Well, actually, call to action marketing is harder than it sounds. In today’s post, I’m going to show you 11 kick-ass call to action examples, and explain why these call to action phrases work so well. MORE: 7 Ways to Upgrade Your CTA 1. We’re big fans of Crazy Egg here at WordStream, and not just because they offer a cool product. Why It Works This CTA hits several major marks. It lists several reasons why you’d want to do this, using simple verbs. 2. 3. 4. The design of this landing page is a little unorthodox. 5. 6. Améliorer une landing page. Utiliser des publicités pour promouvoir son contenu. It’s almost strange to think back to a time when “growth hacking” wasn’t a ubiquitous part of the startup lexicon. The term has firmly taken root and spread like a weed.

In the process, it’s been heavily appropriated, applied to anything and everything — from truly groundbreaking new marketing techniques to old, time-tested best practices and simple trial and error. It can be difficult now to look beyond all the hype and buzz, but really what lies at the heart of growth hacking is an emphasis on developing fully integrated, systematic approaches to customer acquisition and retention that inform and are informed by smart decision making. “Ultimately, growth hacking isn’t really a groundbreaking new marketing or product development theory,” says Growth Hacker TV co-founder Bronson Taylor. “It’s just a mixture of common sense, creativity, and top-to-bottom integration.” Below are 10 examples of tactics that fit that bill, provided by some of the best growth hackers in the biz. Créer un post targetting.

The MicroConf Europe 2014 Hub Page has notes on all the talks and additional information. Website: Planscope.io Twitter: @brennandunn Slides: here I am a hacker & I like growth, but I don’t like the term „growth hacking“I am a solopreneur – with a bunch of different products I don’t work that much, because of my wife & kids (a.k.a. my board of directors)Frequent Question: „How big is your team? “; Answer: „About a quarter of a person“ Why We Are Here We are all here to growWe are all here to make more money The All Important Sales Funnel e.g: Visitors –> Trials –> Activations –> PaidActivation: „Somebody who is actually utilizing your product in their day-to-day workflow“If you improve one step of the funnel, it improves all the other parts of the funnel TOO!

Lessons Lesson 1: Reaquiring Drive-Bys People need to come back to your website for them to buy your productrandom visitor: „Google, how do I raise my rates? Lesson 2: Segmentation Lesson 3: Trial Scores Lesson 4: Educate Everywhere Misc. Rédiger sur Reddit et hacker news. Exemples de growth hack. “Growth Hack” is a buzzword that describes the clever methods web and mobile app marketers use to grow quickly. The problem is, if you look for growth hacking examples, the same ‘ole Paypal, Hotmail, and Airbnb examples always come up.

I figured it’s time for some new examples. So I looked around and put together a list of 28 web and mobile app growth hack examples you’ve probably never seen. Let’s get to it! Growth Hack Examples for Web Apps 1. Zapier Landing Page Hack – Zapier has a landing page for every integration pairing they have AND don’t have. 2. 3. 4. 5. We write posts like this all the time. 6. 7. 8. 9. 10. 11. Want weekly posts about growth hacks, user onboarding, and more? 12. 13. 14. 15. 16. 17. 18. Want more tips and tricks to run your web app business. Growth Hack Examples for Mobile Apps 1. 2. 3. 4. 5. 6. 7. 8. You’ve made it this far. 9. 10. Also don’t forget to try some user onboarding hacks. Créer une infographie. Exemple lancement de produit sans code.

If your new year's resolution for 2014 is to launch your own startup, then listen to the advice of Dharmesh Shah, CTO and co-founder of Hubspot: Don't write a single line of code. A lot of new entrepreneurs think that to launch a startup, you need to build a product, and to do that you need someone that can write code. At that early stage, however, the biggest risk for most startups is not the technology, but the market. Will someone out there actually pay for it? Instead of building fancy technology from the beginning, hack together a prototype using free or inexpensive tools like online forms (Wufoo), drag-and-drop site builders (Squarespace) and eCommerce providers (Shopify). Product Hunt's 20-minute startup Product Hunt's concept is simple: to build a community for product people to share, discover, and discuss new and interesting products.

From the comfort of his office in San Francisco, Philz Coffee, he hacked together Product Hunt's MVP in 20 minutes. That was their "aha moment. " Transformer sa page de remerciement en une page de partage. If your business is pulling six figures every month, you have to be on the right track, right? “Code School had just over 4,000 subscribers,” says Dan McGaw, founder of Fuelzee and former VP of growth at Code School, “[they were paying] $25 a month at that time.” But there was a big problem… “We were only growing 2% a month, so it wasn’t really fast,” says Dan. “It wasn’t enough to really make it a stable business.”

Then Dan learned growth hacking techniques that doubled their traffic and subscribers. “We were growing about 15% a month in certain periods, but we basically had a 300% growth in 15 months,” he says. In his Mixergy course, Dan shows you how to 2-3x your growth. 1. Referral programs are a proven way to get more customers. For one thing, customers won’t pass along free trials out of the kindness of their hearts. And two, you have to be careful about how you structure your free trials. So how do you create a referral program that gets you the right kind of results? 2. 3. Trouver le bon prix (2) Getting customers to pay up-front for a year is great… the challenge comes 12 months later at renewal time. There are four ways to do renewals, but only one right way. This came up on a recent Clarity call with a SaaS founder, and since annual pre-payments are often the go-to funding source for many early-stage B2B SaaS companies or those bootstrapped companies – regardless of their stage – that have chosen to forego any serious external funding, I thought it was important to discuss publicly.

While that up-front money from annual pre-pays is great, when it comes time to renew those customers, well, that’s where things get tricky. I’m going to help you make that less tricky. First, let me take a quick step back and cover a couple of basic ideas. SaaS Sales Models There are basically two types of sales models in SaaS: self-service and high-touch.

In the self-service, e-commerce sales model, the expectation (and generally the reality) is, post-sale, there will be no interaction with humans. 1. Trouver les chiffres financiers importants de votre secteur d'activité. As you work to develop your product - before and after launch, it's important that you use more than just "gut feelings" to ascertain what's working and what's not. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. It's a great list - with definitions, calculation methods, examples, and even a link to a Google spreadsheet (see below for link) that you can use to input your own data. 1. Churn Definition: Churn is the % of customers that cancel each month.Calculation: number_cancellations_this_month / total_number_paying_customers As Carson notes, churn will vary depending on the kind of app you offer.

Using Churn, you can calculate the Average Customer Lifetime - the average number of months that a customer stays with you before canceling. Definition: CMRR is "Contracted Monthly Recurring Revenue. " Carson suggests you aim for a monthly growth of around 5% ater Churn in your CMRR. 3. Créer un Aha moment. Actionable customer analytics in just a few clicks - get instant metrics without code, SQL or confusing dashboards! Download The Beta You’re part of a team who have built something truly amazing. This product revolutionises the lives of football coaches world-wide.

Or enhances the post-op care experience for all elderly patients. Your app is quite simply, amazing. But then the reality hits. Chances are, it’s because they never got around to using your product. People Can’t Pay Before They’ve Had The “Aha!” The “Aha!” Telling a HR manager that your platform will increase candidate flow is all well and good. “Hey Tony, check this out. If you had a landing page app, the “Aha!” You need to make sure that new signups experience that “Aha!” Which Features Are Core To Your “Aha!”

You need to discover which features are core to that “Aha!” You need to do 2 things: Look at the usage data: Which features are being used, and being used fully. Discovering Our “Aha!” We always thought the “Aha!” Trouver le bon prix (3) I get this question from time to time: “Lincoln, is it okay to offer discounts right on your pricing page?” Short answer: No. The longer answer, with some nuanced yesses thrown in, along with some tactics that you can employ, is below… First, if you haven’t read my article about optimizing your “Contact Us for Enterprise Pricing” process, read it to understand how I view Pricing Pages. Reluctantly Acceptable Discount The typical “annual discount” is just about the only one that is acceptable for a public pricing page, but as I’ve said before that there’s a better way to do discounts.

Rather than reducing the price on something your customer is going to pay for anyway, I’d rather see you add value and charge the same price (or more). The main reason I’m not a fan of offering a discount on your pricing page is that your prospect may sign-up for the discounted plan when they would have otherwise signed-up for the regular priced plan.

Why’d they Take the Discount? So here are… 1. 2. 3. 4. Trouver le bon prix. Actionable customer analytics in just a few clicks - get instant metrics without code, SQL or confusing dashboards! Download The Beta Not all 39 hacks are in this single post: Part 1 Acquisition hacks, Part 2 Activation hacks, Part 3 Retention hacks, Part 4 Referral hacks, Part 5 revenue hacks. You may think that once you get users to this stage, your work is complete. 2% of all your users have entered their credit card and are paying. The world is green and good, and soon Salesforce or Yahoo will be at your door offering an acquisition. Not quite. Growth Hacking is not about getting to revenue. Growth Hackers look at $5,000 in MRR with 5% monthly growth and are unhappy. You can increase revenue by hacking the 4 stages before it, so that more people hit this stage.

Here are some tactics to try: Revenue 32. Many startups offer a 5% or 10% discount for annual payments. Try 30% discounts. 33. Different services and different segments will react differently to different types of offers. 34. 35. Utiliser les commentaires de vos internautes. When we launched StatusPage.io in mid-March of 2013, our conversion rate was pretty terrible. We knew that we'd need to turn traffic in to customers much more efficiently if we were ever going to create a serious business. At the beginning of July, we started investing a serious amount of time into increasing that number and I'm happy to report that we've increased from .136% to .424% -- an increase of 311%!

Getting Started The most important step in increasing your conversion rate is finding out why people aren't converting in the first place. So we gathered tons of data as to why people weren't converting. Here are some of the things we did: Quantitative Things If you don't have a way to visualize your conversion funnel from visitor all the way through paid user, that should be your first step. StatusPage.io is a SaaS subscription model where our customers can sign up an account and set up their status page for free. Your funnel should look something like this. Qualitative Things. Offrir un cadeau pour diminuer le taux de churn.

Identifier les internautes grace à Linkedin. Réactiver une liste d'emails froids. Transformer un prospect en consommateur payant. Augmenter les liens sur ses posts. Stats sur la page de commande. Avoir les contacts des journalistes. Trouver des influenceurs. Growth Hacking.