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Social medias' future

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Net Gen and the future of social media marketing. I saw Don Tapscott speak at SXSW and was inspired to read his excellent book Grown Up Digital . Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. How has this changed their outlook, their lifestyle, and their expectations of society?

It’s a fascinating perspective and I began to think through the implications for marketing. Clearly, understanding these norms is essential to the future success of our organizations. Customization The Baby Boomers take technology for what it is and hope it works. Impact – Have you noticed how people decorate their iPhones? Scrutiny While there is an unprecedented amount of content on the web, there is also an unprecedented amount of unreliable content — spam, phishers, photo shopping, inaccuracies, hoaxes and scams. Impact – The irony is that the web is not as faceless and anonymous as we thought.

Integrity Impact - Net Geners live a double standard. Collaboration Speed. The future of journalism is the Facebooking, Tweeting, Instagramming, Snapchatting, Meerkatting millennial. The candidates in the 2016 Presidential election are going to have to woo millennials. So are the newspapers. The Boston Globe has a secret weapon: James Pindell, the Globe's lead political reporter for the 2016 primaries. At 36, Pindell is no millennial, but with his digital savvy, he plays one on TV — and in the newspaper, the website, and on a host of social media sites. Pindell is the one-man-band who leads Ground Game, the Globe's effort to take real-time reporting and social media-friendly content to election coverage.

In addition to writing for the paper three times per week, Pindell is also posting to just about every major social network from his own phone, often multiple times per day. He Facebooks, tweets, and Instagrams. In addition to Pindell's daily social-media world tour, Ground Game has a presence on Medium and a daily newsletter. New Hampshire: testing ground for presidents and the Boston Globe The power of 'promiscuous media' He took to social media with no urging.