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Poor Twitter! It may be the hottest service on the Web, but it’s also profoundly misunderstood. Lots of people cheerfully admit they don’t get it . Others emphatically believe things about it that aren’t true. I encounter confusion over Twitter every day, especially in the real world as I chat with folks who have either never used it, or have tried it and then walked away. It also pops up on Twitter itself (where, incidentally, I’m @harrymccracken and a feed of all Technologizer stories is available at @technologizer ).
By B.L. Ochman For companies, resistance to social media is futile. Millions of people are creating content for the social Web.