The Proactive Future of Online Experiences. Reacting to beeps and buzzes is one way to connect with each other — but what if we could engineer a more productive space for engaging in the digital realm?
Everyone can relate to the “check-everything” impulse — that feeling you get when you flip open your laptop or unlock your phone and immediately feel the need to read through email, see how many favorites your earlier tweet got, respond to that text message, the list goes on… This impulse is a reactive behavior, in that we’re always waiting and responding, rather than making pre-meditated, proactive choices.
It bums me out. Why have we come to use the expansive, near-magical network of the Internet in such a boring and defensive way? As we work towards building the future we want to see, the question that I’m left with is: It’s Time For “The Visual Internet” One of the amazing accomplishments of the smartphone is how it’s inspired us to take photos and share them — tons of them, with everyone.
It’s estimated we have already taken more than a trillion photos in 2015. That would be more snapshots than have been taken in all of photographic history till now. We should be proud. But it isn’t enough to take a photo. UX - A experiência do usuário. O mobile transformou a experiência que os consumidores têm com sua marca ou produto.
O que funcionava no desktop, com o usuário sentado na frente do computador, tem boas chances de não funcionar nos vários contextos que o mobile oferece. Publicado em Junho 2015. Creating a Customer Ecosystem Using Brand Experience Metaphors. Brand experience metaphors are based on real world interactions and help bring a brand's nature, character, and function to life.
Discovering a brand experience metaphor facilitates effective brand planning based on accurate user ecosystems and can lead to designing effective customer journeys that yield measurable results when planning campaigns and user touch points across channels (online, print, mobile, in-store, app, etc.). So what exactly are brand experience metaphors? They are real world experience metaphors that show a brand's identity and role in customers’ lives. Brands today are expected to be much more than simply purveyors of passive products, they must strive to be active participants in customer lives. Brands are expected to be interactive elements that add value and meaning. What do Brand Experience Metaphors Look Like? The Future Of UX Design: Tiny, Humanizing Details.
Dan Saffer, like many designers, likes to quote Charles Eames.
But unlike many designers, Saffer—Director of Interaction Design at Smart Design—wrote a whole book inspired by one of his favorite Eames quotes: "The details are not the details. They make the design. " Why Her Will Dominate UI Design Even More Than Minority Report. How Millennials Require Us to Design the Technologies of Tomorrow.
You’ve seen them walking around shopping malls, college campuses and summertime social gatherings — those packs of sleepy-eyed teens with their heads down and eyes glued to their smartphones.
Even though they cluster together in groups, you notice they don’t make direct eye contact or utter any sounds to each other except to share a video or Tweet, since each is immersed in his or her own text message conversation or social media exchange. One might even be sending a text to another only a few feet away. Whether we like it or not, the zombie apocalypse is upon us and unlike the movies dedicated to this popular genre, the millennial generation will prove to be the most influential, distracted and finicky demographic in history when it comes to technology use. What does the millennial generation mean for technology makers? Providing millennials with slick user experiences is not just a matter of appeasing them. Jake Wobbrock, Ph.D., is co-founder and CEO of AnswerDash.
The Rapidly Disappearing Business of Design. By almost every measure, 2014 was a breakthrough year for design and big business.
Any list of highlights would include John Maeda joining the ranks of Kleiner Perkins as a partner, Jony Ive re-asserting Apple’s product vision and IBM rapidly building the largest design team on the planet. Beyond all of the hype, we can measure the rise of design in terms of dollars invested by major corporations in design talent. In 2014, design went to the bank! The recent departure of Todd Simmons—the top creative at arguably the most celebrated brand agency in the world, Wolff Olins—for the leadership team at IBM is a fitting bookend to the year. So, you might ask yourself why leading design firms are contracting or exiting the business just when it has become more relevant than ever to corporate America.
Is DevOps Driving the Future of UX Design? Alan Cooper, the Father of Visual Basic, had the full attention of the entire class during his “Design Leadership” workshop.
In the calm reassuring tone of a wise patriarch he said, “Design is not so much a design issue as a power struggle.” At that moment, everyone began recalling experiences where their design process required more effort in exercising influence, diplomacy, and collaboration than anticipated. There was a shared solemn realization that the skills necessary to produce high quality design for increasingly complex, interactive products were going to require us to develop a broader awareness of product management, engineering, and executive imperatives. It is enthusing how the designers world is expanding in the form of a broader and deeper collaboration, and this results from the accelerated pace at which software is delivered. The Tale of Two Tribes So why would a UX/UI designer be so interested in this movement? Cooks in the Kitchen Designers can lead by: