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B2B Marketing Zone.

Inbound Marketing

Marketing Automation Pricing Comparisons - Marketing Rockstar Guides. Marketing automation is a big investment for many firms and everyone is keen to show serious results from using the tools. Before you can do that, however, you need to take a look at the pricing options available. Learn how to calculate the estimated price of a solution Record Count: In your Salesforce.com system’s Setup, expand Data Management and click on the Storage Usage link. Look for and add up the Record Counts of Leads and Contacts. [Updated: thanks to David Carnes at OpFocus for reminding me to fix this one!]

What you want to do with the system. When building your budget, don’t take the current amount you are spending on email software as the only reference point. The Big Marketing Automation Pricing Comparison Marketo Pricing: Marketo’s pricing for SMBs is in three tiers from Spark to Select, then a fourth tier Enterprise. Are There Alternatives to Marketing Automation? That depends on what you need. Mailchimp is what I use here to manage my list. Email Templates: $500-1500. Top Five Metrics for Revenue Generation Marketers. Marketing measurement is a perennially popular topic.

I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers, sponsored by LeadMD, and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation. With both of these on my mind, I also paid new attention to Eloqua’s list of five key revenue performance indicators (listed in the ‘Take a tour’ graphic on this page). The obvious question was whether these three sources agreed about what’s important. The answer is: not exactly.

The only item that’s clearly shared across all three lists is the number of leads generated, and even that takes a bit of squinting to include Eloqua’s measure of “reach”, which is really the number of leads currently at different stages. What accounts for the inconsistencies? The other two lists are prescriptive: that is, they show what an expert feels should be done, not what marketers actually do.

Content Marketing

University, Social Media Certification. The eBook is the Stud in Your Content Marketing Stable. Content Marketing Institute and Marketing Profs collaborate annually to produce a heap of research findings they call “B2B Content Marketing Benchmarks, Budgets and Trends.” This year’s report just came out. (Presented on SlideShare here.)

In a section that probes respondents about what they perceive to be their biggest challenges, the top three results were: (1) producing enough content (2) producing content that engages, and (3) lack of budget. Repurposing quality content helps overcome all these challenges. More pages, more impressions = more content marketing power. Interview someone about your list to record a podcast. Repurpose the do’s into don’ts. More productivity. Is an eBook a free book? eBooks are electronic and can really grandfather your content. There are no rigid rules regarding length, presentation, or even content type.

eBooks make beautiful babies. If you’re like me and don’t have the resources to create eBooks frequently, the goal is to offer them occasionally. 7 Online Marketing Components To Integrate For Better Results | Marketing Action Blog - Act-On. Ah, the buzzwords of yesteryear…remember when everything was synergistic? The word may be dated, but the concept is alive and well. And it’s easier to achieve than ever before, as online marketing technologies evolve to integrate with each other and enhance each other’s results. The biggest bangs are being able to consolidate from various tools into prospect profiles, so you know more about a prospect and can do better target marketing, with more personalization; and cross-channel campaign enhancements. According to Aberdeen Research, 65% of best-in-class B2B marketers integrate their email marketing and social media campaigns –that’s only two of the seven channels you can use to amplify and reinforce your branding and messaging across your marketing ecosystem.

Act-On’s new white paper, Introduction to Integrated Marketing: Building a Holistic Marketing Strategy, gets specific about what to integrate and how to do it, giving you a short path to success. This paper discusses: MARKETING AUTOMATION: Technology adoption in European markets. Adobe Systems Incorporated has announced two significant appointments following its acquisitionTwo-thirds of companies in western Europe have active investment plans for marketing automation syst Marketing automation technology has a foothold in the US, yet European marketers have so far been slower to explore its benefits. Claire Weekes investigates its future on the agenda of marketers on this side of the pond In the UK, marketing automation still has a way to go in becoming standard practice. When you consider that the leading vendors in the sector are all US-based this perhaps isn’t so hard to understand – trends that begin in one territory take time to cross to another, after all.

Marketing automation as a concept was still fairly new to UK B2B marketers as little as two years ago. We were in the grip of a recession as its benefits were being revealed. Europe as an emerging marketEurope is considered an emerging market for marketing automation vendors. The CMO barrier. Marketing Automation Consulting - Albertson Performance Group. Marketing Automation Software Solutions | A Guide to the Best Systems. Magic Quadrant for CRM Lead Management. Why is the Marketing Automation Industry Floundering & 5 Fixes to Fuel It. The Marketing Automation industry is approaching its 13th year. Originally pioneered by Epiphany and Pivotal in the late 1990’s as an On-Premise Module added on to key CRM functions, it took off when SaaS entered the scene in the early 2000’s. Today there are many vendors in this space competing for wallet share, with several pure-play vendors that just offer marketing automation.

Here are five of the leading vendors: The key business challenges that Marketing Automation addresses are marketing efficiency and effectiveness, marketing accountability for financial performance, lead generation, lead quality, and systematic revenue growth. Currently, the industry has a combined annual revenue of under $150 million dollars. This is calculated by adding up all of the revenue from the 20 + competitors that are in the market, and looking at the revenue from email vendors that have a portion of their platform dedicated to these functions.

Wrong Executive Target. GaggleAMP - Amplify, Analyze and Align Social Media.

Email Marketing

Marketing Automation, Set It and Forget It. See below for 10 marketing automation best practices and 3 reasons you need to start now! Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. You may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? 3 reasons you need marketing automation: You can “set it and forget it”. 10 best practices that utilize marketing automation:

Lead Generation Process,Lead Development Process,Out Of the Box Lead Generation. Marketing Automation | Demand Generation | Eloqua.