The Content Marketing Handbook for Small, Medium and Large Businesses: Get Content. Get Customers. B2B Content | Assessment for Marketers. Prezi: SaaS Content Marketing Presentation Tool. Content Marketing Building Blocks, Part 1: Targeted Content. Share Content marketing is not a simple undertaking. Fortunately for the motivated marketer, there is a healthy online supply of content marketing how-to articles, infographics, and video tutorials about killer headlines, effective SEO, readable sentence structure…and it’s all important.
But no how-to guide will help you move the needle without having first established a strong content marketing foundation. This blog series will identify the 3 key building blocks for laying the basis of a successful content marketing operation. Photo Credit: Mootown via Flickr Building Block 1: Targeted Content To help your organization create a steady flow of relevant and provocative content first personify your target audience by clearly defining your Buyer Personas. What demographics and firmographics define my target audience(s)? Be sure to flesh out the persona with gender, professional title, behavior, opinions and personality. After that, outline your company’s area of expertise. 7 Lessons From the World's Most Captivating Presenters [SlideShare]
It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation. Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. "This is a day I've been looking forward to for two and a half years. (Download 20 of the best presentation examples to inspire your next presentation.)
Such was the scene on January 9, 2007, when Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. 8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career. Editor’s Note: In this guest post, Beth Hayden shares tips for using Pinterest with SlideShare, based on the concepts in her new book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world.
But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are some ideas to get you thinking about cool ways to use Pinterest and SlideShare together: 1. I highly recommend regularly visiting SlideShare to find great content to pin. You can pin presentations to your existing boards on your topic, or create dedicated pinboards that only include SlideShare decks. 2. Whenever an organization asks to see samples of your work, you can send a link to your “portfolio” pinboard. 3. 4. 5. 6. 7. 8. Pinterest and SlideShare – So Happy Together. The Marketer's Guide To SlideShare. I want to show you a big opportunity that leads to other big opportunities.
This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you? The good news is that you can handle this. I’m not talking about writing an article for the New York Times. And, so far, there isn’t very much competition to face while taking advantage of this opportunity. I’m talking about “The Quiet Giant of Content Marketing,” also known as SlideShare (a social media website where you can upload your presentations and show them to the world). You can use SlideShare for many purposes. Get trafficRank better on GoogleGrow your followersGet email subscribersBuild your brandCreate your own uses If you use SlideShare in the right way, you’ll find it’s a very powerful tool. The Foundation: How to Make an Astonishing Presentation The most important rule of SlideShare: if your presentations aren’t good enough, you won’t get anything from SlideShare. 1. 2. 3. 1.
Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends. Share photos and videos on Twitter. 17 Types of Content That Google Will Eat Up. 1. Interviews Google rewards those who publish great content for their users. An easy way to publish such content is to interview experts within your industry and publish the interviews—which needn't be done in person. Check out this example from BrightLocal; the interview might have done by email, over the phone, or in person: The benefits of interviewing experts are several: The experts would likely link back to you; your users will trust you because they trust the experts; Google will trust you if you have correct coding in place for them to see co-author citation.
You will benefit most if you use rel=author tags in your site and you ask your guest bloggers to add your site in Google+ as a site they contribute to. 2. People like to read lists, which are easily generated. Need help thinking of types of lists to create? 3. Wikipedia is No. 1 for millions of keywords because it is a resource that provides the majority of what people are searching for: trusted, organized information. 4. 5. How B2B Content Marketing and Sales Can Adapt to Work Together.
When to Build and When to Buy (Content) February 07, 2013 Justin Gray, LeadMD You can't take two steps in the world of marketing without hearing everyone's favorite word—content—being tossed around. And rightfully so. Marketers have truly become publishers. Content has become an invaluable backbone in the marketing skeleton that can't be ignored. To produce the quantity needed to meet new marketing demands, many companies are purchasing content so they can push it out quickly and not rely on internal resources to get that part of the job done. Know your content threshold Decide how much content you need, and be realistic about it. The thing is, most companies aren't prepared to juggle vast amounts of content, but it is something any company can build up to. Outsourced, custom content—not an oxymoron Let's just get the dirty little secret out on the table. So now let's talk about the benefits of custom-built content and why it should be taken into consideration with your content marketing plan.
Justin Gray is CEO of LeadMD. FOCUS-MARKETINGAUTO.png (1000×3149) Content Marketing Webinars. Albertson Performance Group - Page 3. Is There ROI on Marketing Automation? Is There ROI on Marketing Automation? Maybe ROI on a Building? Is there ROI on putting a nice building in the middle of a field? Probably not. As we know its not really about the building but about what you put into it, where you put it and how you promote it. Three Insights – Buying Process Content 3 Insights into Buying Process Content Is the Process Different or is the Content Different? 7 Keys to B2B Sales Lead Generation Success 7 Keys to B2B Sales Lead Generation Success Get These Right And You Almost Can’t Miss Blend inbound and outbound lead generation Ideal customers and the keywords they use Buying Process – Buyer Personas and Status Quo Marketing & Sales alignment – agreed definition of a sales ready lead Content to support the buying process […] 29 Ways to Explain The Value of Content to the CXO Marketing Funnel – Getting to Yes Lead Nurture 15 Years of Research Dr.
Marketing Automation Goals Example Marketing Automation Budget Example. 8 Content Marketing Trends for B2B. Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs. You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year. #1: Producing Enough Content Is Top Challenge In years past, the biggest challenge for content marketers has been creating engaging content.
Producing enough content is now the top challenge for content marketers. It is quite conceivable that this challenge will help to create more business and employment opportunities for content developers. “This is great news for displaced journalists and (content) producers looking to reinvent.” Key Takeaway: If your plan is to produce more content next year, think of ways to recycle what you already have. #2: Marketers Using Average of 12 Content Marketing Tactics This was a surprising find.
Final Wrap-Up.