6f55a59b-e855-4236-96cb-464c2ca01e91. Birmingham City University - Sign In. Digital Emergence of BRICS in the Fashion Industry. In order to fully comprehend the emergence of the digital fashion industry in the BRICS markets, its important to understand the depth of social media and digital presence per country.
In the past few years, there has been a significant increase in terms of Internet usage in the Emerging Markets. Statistics show that in terms of the amount of internet users worldwide, as of June 2012, China has taken over the race, and is leading with 22.4%; followed by USA with 10.2%; India with 5.7%; and Brazil and Russia at 5th and 6th place, with 3.6% and 2.8% respectively. While South Africa, a new addition to the BRICS, also has a notable growing economy, in terms of digital presence, they have not yet developed as successfully as the other markets. With these facts, it is safe to assume that the BRIC markets have the highest potentials in terms of digital emergence. Archives - Dreaming with BRICs: The Path to 2050. IRJFE 69 02. The BRICs Are Coming. In less than 40 years, China is likely to surpass the U.S. as the world's largest economy and, together with Brazil, Russia, and India -- a.k.a. the BRICs -- will overshadow the economic might of the seven leading industrialized nations of today.
So says a Goldman, Sachs & Co. report on these largest emerging economies released on Oct. 1. The provocative conclusions, which initially stemmed from a demographic study, are already attracting wide interest.