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Birmingham City University - Sign In. Black is the new white at Rio's Fashion Week. Brazil is one of the world's most racially diverse countries. More blacks live in Brazil than in practically any other other nation outside of Africa. But you wouldn't know it from looking at the nation's catwalk. Last week, all but two of the models in a São Paulo fashion show “dedicated to Africa” were white.

And this isn’t the first time models of color were grossly under-represented in the fashion industry. Now, some are saying enough is enough. For decades, diversity advocates have tried to bring attention to the almost total lack of non-white models in the fashion industry. A similar agreement was reached with São Paulo Fashion Week organizers back in 2005. Julia Dias Carneiro, a BBC correspondent based in Rio, says Educafro organizers still feel the percentage is too low, considering the majority of Brazil's population is non-white, but agree it's "better than nothing.

" And they're not stopping with the progress they've made. Black Models Protest to Slam Racism in Brazil Fashion. RIO DE JANEIRO, November 7, 2013 (AFP) – Some 40 black models, most of them women, have staged a topless protest in Rio de Janeiro against the low presence of Afro-Brazilians on fashion catwalks. “What strikes you, your racism or me?” One of the female demonstrators wrote on her chest during the protest late Wednesday timed to coincide with Rio Fashion Week. The demonstration also coincided with the signing of a deal between the Fashion Week organisers and the Rio ombudsman’s office setting a 10 percent quota for black models in fashion shows, the G1 news website reported.

“This agreement crowns a joint initiative that can open a space that does not yet exist,” said Moises Alcuna, a spokesman for Educafro, a civil rights group championing the labor and educational rights of blacks and indigenous people. More than half of Brazil’s 200 million people are of African descent, the world’s second largest black population after that of Nigeria. Lack of Black Models At Sao Paulo Fashion Week Sparks Protest. How Brazilian Fashion Is Taking Over the World (and Why You Should Be Paying Attention) | Joao Paulo Nunes. Any follower of fashion is aware that fashion weeks tend to happen twice a year to follow the grouping of seasons as Spring/Summer and Autumn/Winter.

Despite suggestions and rumours that this format may change in the future, such frequency has happened for decades with little change in the major global fashion centres. The expected and regular periodicity of the sartorial clock not only impacts on creative pressures but has knock-on effects on production formats and on retail deliveries. In such a context, the decision by the organisers of São Paulo Fashion Week (SPFW) to hold their 34th season as a third major showcase in the same calendar year (and fork an annual bill of BRL34 million in the process) in order to adjust the calendar of fashion weeks to the benefit of designers and retailers was, to say the least, a brave one.

Osklen Autumn/Winter 2013 The colour palette evoked alpine imagery and cold weathers, with black, off-white, carmine and gold featuring prominently. How Brazilian Fashion Is Taking Over the World (and Why You Should Be Paying Attention) | Joao Paulo Nunes. Sao Paulo Fashion Week - 2014 - Sao Paulo, Brazil. Editions 2016 SPFW Sao Paulo Fashion Week - Spring 2017: 25 - 29 April 2016SPFW Sao Paulo Fashion Week - Winter 2017: tba October 2016 History SPFW - Sao Paulo Fashion Week In 1996, the fashion event in Sao Paulo had its first edition under the name Morumbi Fashion Brasil. Brazilian supermodels like Gisele Bundchen, Isabeli Fontana, Ana Claudia Michels and Alessandra Ambrosio began to claim their fame and helped to make the Sao Paulo Fashion Week the renowned and prestigious international event it is today.

The most famous models in the world, such as Naomi Campbell, Candice Swanepoel and Karolina Kurkova, paraded at the catwalk of the Sao Paulo Fashion Week . 5 things to love about Brazilian beauty. From bronzers and blow-dries to butt lifts and beyond, we bring you our top five favourite things about Brazilian beauty If you thought the World Cup was all about beer bellies and face paint, it’s time to think again. Birthplace of the blow-dry and the Brazilian butt lift, this football season we’re celebrating everything that makes Brazil the unrivalled beauty capital of the world. Listen up ladies, here’s why we love it… The Look If samba, sands and sunny skies aren’t enough to turn you green with envy, then Brazil’s ability to produce bronzed beauties with factory-like precision probably is. 21 of the catwalks' hottest names hail from the South American country, with the gorgeous Gisele Bündchen by far the most successful.

Hot on her tail (or tail feathers, as is the Victoria’s Secret way) are Alessandra Ambrosio and Adriana Lima. They’ve made Havaianas fashionable and have even inspired an ‘Itsy Bitsy Bikini’ range, if you’re daring enough to bare it like a Brazilian that is. Breaking into the BRIC nations at in-cosmetics 2014. 20-Feb-2014 Europe | SPC There’s little doubt that Brazil is one of the most beautiful nations in the world. After all, it is home to the world’s highest paid supermodel – Gisele Bundchen – and even boasts an eponymous hair care procedure, the Brazilian blow-dry.

But its annual expenditure on cosmetics would take even the most devoted aficionado by surprise. Before any company looks to enter Brazil with a new cosmetic product, it is essential that it has a clear understanding of the regulatory rules and legal requirements that govern the country’s beauty industry. Designed for product developers and formulators, foreign marketing executives, cosmetic companies and ingredient suppliers looking at Brazil for expansion and growth, the workshop entitled How to break into the Brazilian personal care market, will give an overview of the sector in four specific sessions.

However, it is not just Brazil that presents great opportunities for international manufacturers. Consumer goods: Looks good. World Luxury Index Brazil 2013. ABRASCE - Portal dos Shoppings - Visão e Missão. Birmingham City University - Sign In. Birmingham City University - Sign In. Birmingham City University - Sign In. Brazilian retail market shifts. Brazilian Fashion Consumers. Birmingham City University - Sign In. 6f55a59b-e855-4236-96cb-464c2ca01e91. IBGE :: Instituto Brasileiro de Geografia e Estatística.

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