Augmented Reality

Augmented Reality Augmentation: Blippar Has Bought Layar. Some consolidation – or augmentation, if you will — in the world of augmented reality.

Blippar — an image recognition platform used in digital advertising — has acquired Layar, an augmented reality platform used across different applications (from advertising to education) that uses cameras on devices like smartphones to inject virtual elements into real-world images in real time. Blippar is not officially commenting on the acquisition, noting, “We cannot comment on market speculation at this stage, but Blippar is dedicated to growing the global marketplace for immersive, engaging content, and part of this strategy may include acquisitions later in the year.”

14 High-Tech Loyalty Programs - From Point-Awarding Browsers to Digital Loyalty Points. With more information and products available online, companies are turning to incorporate tech loyalty programs in their brand to maintain their consumer market.

Providing people with rewards that they can access directly on their smartphones is a great way to develop brand loyalty due to its convenience. Tagtile is a device that rewards loyal customers with coupons and discounts. Augmented Reality. Augmented Reality. Augmented Pixels. Augmented Reality. Augmented Reality Apps. Augmented, Mixed & Virtual Reality. Virtual and Augmented Reality.