Crowdfunding : flou juridique pour les donateurs. Le Monde.fr | • Mis à jour le | Par Marie Pellefigue Le "crowdfunding", ou financement communautaire, est à la mode. Ce nouveau moyen de trouver des fonds pour mener à bien un projet se développe à grande vitesse grâce à Internet. Au départ, le mouvement a profité à des artistes et écrivains qui voyaient leurs compositions musicales ou livres rejetés par les majors et maisons d'édition. Désormais, les artistes, chefs d'entreprises et humanitaires passent par ce type de plateforme pour récolter des fonds. Lire aussi : La création à l'heure du 'crowdfunding' A l'autre bout de la chaîne, des particuliers désireux de choisir des projets où investir, parfois à perte, leur donnent ou prêtent de l'argent. Le modèle est globalement toujours le même : le demandeur présente son projet, chiffre ses besoins et le tout est mis en ligne sur une plateforme de collecte de fonds.
Les sites qui reversent un dividende Le plus connu d'entre eux est Mymajorcompany.com. Les sites de micro-crédit.
Collaborative Consumption - Business Models. Rachel Botsman in the Rise of Collaborative Consumption: From pp. 220-221, chapter 10: "Collaborative Consumption may be consumer and community orientated, but its benefits are shared across businesses. Thousands of new opportunities have already emerged under Collaborative Consumption with successful revenue models based on memberships (Zipcar, Bag Borrow or Steal), service fees (Airbnb, Zopa), and micropayments for usage (BIXI, BabyPlays) being established. Also, as companies start to redefine themselves as acting as the bridge between individual users and the community, we will trust them more, and as a result interact with them in different ways. This broader and deeper relationship provides an opportunity for the company to offer more ancillary services such as personalization, workshops, and community support. Etsy is an example of this model. Excerpt from What's Mine Is Yours by Rachel Botsman and Roo Rogers. 1.
Service Fee Airbnb TaskRabbit WhipCar Freemium Netcycler On-Sale TechShop. Collaborative consumption is dead, long live the real sharing economy. The sharing economy may be the first time verticals beat horizontals. By Sarah Lacy On March 28, 2013 All you need to see is one full tech cycle to know the company that describes itself as the, say, “Facebook but just for people who eat peanut butter,” isn’t going to make it. There are always hundreds of them — many more inane than that description, some less. Somehow they find cash. But almost none become big companies — fewer still even result in a decent acquisition. Typically the horizontal play — Facebook, in this case — is simply good enough for dog lovers, or knitting enthusisasts, or teenagers, or senior citizens, or any other group to connect on. Some may argue LinkedIn was a vertical — and that’s why many Valley people always argued LinkedIn was dying at the hands of Friendster, MySpace, or Facebook.
This trend towards horizontals is such a truism in Silicon Valley that when Andreessen Horowitz launched, the firm considered an iron clad rule: No investments in verticals ever. Airbnb is hands down the standout. So what is different this time? Collaborative Consumption: New business models. Collaborative Consumption for the Enterprise: What CIOs Should Know. Collaborative consumption has taken the consumer space by storm. Now enterprises are trying to determine how they can capitalize on the collaborative consumption trend. CIOs who are looking for ways to have a direct, revenue-generating or cost-savings impact on their businesses may be interested in exploring collaborative consumption, a trend that is modernizing the way consumers purchase products and services. Collaborative consumption is essentially a social and economic system that allows individuals to swap, share, rent out, or otherwise exchange their possessions or skills.
It’s driven by network technologies, social, and collaborative software, and it’s changing the way people transact business and consume goods and services. Consider Airbnb, which has been attracting much media attention. Now enterprises are getting hip to the concept of collaborative consumption, says Gagan Mehra, an e-commerce specialist leader with Deloitte Digital. The answer, he adds, is a resounding yes. Beyond Zipcar: Collaborative Consumption. It’s been more than a decade since the founding of Netflix and Zipcar, and by now both are well-established businesses.
They’re leading examples of an economy and culture model we call collaborative consumption—systems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impact—and it’s proving to be a compelling alternative to traditional forms of buying and ownership.
Click here for a larger image of the graphic. We’ve organized the thousands of examples of collaborative consumption into three types of systems: Product service systems enable companies to offer goods as a service rather than sell them as products. Goods that are privately owned can be shared or rented peer-to-peer. In redistribution markets, used or preowned goods are moved from somewhere they are not needed to somewhere they are. L'émergence de la Consommation collaborative. OuiShare Collaborative Consumption - ESADE.