Cómo promocionar una aplicación móvil en 12 pasos. Ahora que ya conoces las ventajas de tener una app en tu empresa y sabes cuánto cuesta desarrollarla, te falta conocer lo más importante: cómo promocionar una aplicación móvil para empezar a conseguir descargas.
El presupuesto que has destinado a la creación de tu aplicación debe ser similar al que destinarás en la promoción de la misma. Eso no quiere decir que todos los pasos sean de pago, existen muchas formas creativas y gratuitas de comenzar tu plan de marketing. Desde la simple elección del nombre, hasta la creación de un video tutorial de la app, pasando por la difusión de contenidos y la selección de keywords. Aquí te damos los primeros 12 pasos para promocionar una aplicación. 1. El nombre de tu aplicación móvil tiene que ser único y fácil de pronunciar. Intenta que no pase de los 12 caracteresQue sea adecuado para el SEO. Existen sitios como Dotomator que te pueden dar ideas de nombres relacionados con palabras o categorías concretas. 2. 3. 4. 5. 6. 7. Nada que no sepas. 8. 9. [Infografía] Cómo Promocionar una App - Guía de Marketing para Aplicaciones.
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