It's Time To Bring Design Thinking Down From On High. Design Thinking... What is That? To promote its new Athleisure Makeup line, Tarte partnered with social media "fitfluencers" to push the concept that "sporty is the new sexy. " The campaign, titled Hustle & Glow, includes a beautifully produced video in which a woman wakes up in her spacious Malibu mansion and heads to the bathroom for a full beauty routine in preparation to . . . go on a solo run. The video was met with wide appreciation from Tarte fans (and nearly 80,000 YouTube views), with many saying it inspired them to get out there and look good on the asphalt (or sand). As athleisure becomes more than just a fashion trend, it’s extended into new, unexpected categories.
Cosmetics is one of them. It’s makeup that’s easy, comfy, and suited for an active individual. Brands big and small now cater to the growing fitness enthusiast, many of them millennials who are willing to pay for a sweat-proof mascara or non-clogging foundation. In other words, yoga pants for your face. The concept is working. More Than A Fad. Fi – The Interactive Firm: Process & Formula. Our Process Every recipe has carefully chosen ingredients; and the recipe for offering premium digital services and platforms is no different. Over the course of ten years, we have refined and cultivated our interactive ingredients to ensure we have the shortest development cycles with the highest quality outcome.
Here are the key stages in our project lifecycle: Discovery This stage is about defining your objectives and goals in detail. Vision and Scope Now that we are working together, nailing down the exact scope of the project and vision will be a joint effort, either over teleconference or preferably in-person (location permitting). Project Kick-Off Finalized Scope of Work in-hand, this next stage sets the foundation of every successful project. Workflow Establishment During a Kick-Off meeting, our respective teams will be identified, and responsible parties (team members with sign-off and approval authority) will be assigned. Early Production Process. Launch Your Next Idea Before It's Ready - Video. Inside Stanford's creativity factory.
Hasso Plattner Institute of Design By Polly LaBarre (TheMIX) -- This summer, it's Walter Isaacson's biography of Steve Jobs' singular genius that seems to be propped open on beach towels, in hammocks, and at every third airplane seat. As fascinating as Jobs' person, career, and legacy are, the intense interest in his insane greatness raises a question: What if we directed that level of focus toward awakening the genius (if slightly less great and hopefully less insane) inside of each and every one of us?
What leader doesn't want his or her organization to be more resilient, inventive, and inspiring? What leader hasn't called for the full ingenuity, passion, and initiative of every person in their organization? Yet how many organizations are designed to unleash and mobilize the full potential of the people who work inside them? MORE: Exposing management's dirty little secret "Everybody's wildly creative underneath," says Kelley. But how do we get from here to there? Do to think. 3 Lessons In Game Design, From A Cutting-Edge Developer. You probably haven’t heard of the Vienna-based indie game studio Broken Rules. But with just five full-time staff (and three part-timers), it’s managed to become one of a handful of exclusive developers to have a launch title on Nintendo’s Wii U.
A brand-new platform. A tiny studio. A hard launch date with no opportunity for delays. Broken Rules cofounder Felix Bohatsch shares how the team pulled it off. Home In On One Joyful Interaction After releasing its first title for Mac and PC in 2009, Broken Rules was brainstorming a new game. What they conceptualized was Chasing Aurora. “The core idea was the dream of flying. This model was prototyped through a series of demos. Build From The Familiar, Not The Exotic Yet the interaction model is just one part of the experience. “When you look for influence from stuff you don’t know much about, it seems exciting or novel to you. No doubt, a development grant from the local government made a difference in their decision to feature local scenery. 3 Big Insights From Today's Top Design Thinkers. A few weeks ago, at the Fast Company offices, we convened an all-star panel of designers and design leaders to talk about the problems that they found most vexing in the past year, and what they were trying to do to solve them.
The group included: Margaret G Stewart, director of product design at Facebook Karl Heiselman, CEO of Wolff Olins Melody Roberts, senior director, experience design innovation at McDonald’s Corporation Joe Gebbia, CPO and co-founder of Airbnb Erica Eden, founder, Femme Den Mauro Porcini, chief design officer at PepsiCo To get us started, Roberts laid out a problem that every company faces at some point or another: How do you turn idea generation into successful execution? As she pointed out, it wasn’t generating great ideas that was the problem--it was getting those ideas translated through a massive organization with many moving parts.
Karl Heiselman, had an interesting response: "One thing that’s worked really well with our clients is to work with prototyping. Harvard ES21: The Innovator's Practice. A 40-Minute Crash Course In Design Thinking. Inge Druckrey has been teaching design for more than 40 years. But what she has really been doing is teaching people to see. "You really learn to look," she says in the opening lines of Inge Druckrey: Teaching to See, remarking on the benefits of an education in art and design. "And it pays off….Suddenly you begin to see wonderful things in your daily life that you never noticed. " The 38-minute film, chronicling her work as a graphic designer and an instructor of design, was directed by Andrei Severny and produced by statistics wizard Edward Tufte, Druckrey’s husband. You don’t walk away from the film with a single penetrating insight; it’s more of a grab bag of Druckrey’s practices, ideas, and projects.
Throughout the film, these kernels of wisdom come not just directly from Druckrey herself but also secondhand from the recollections of several of her former students. But the film did not begin with these grand ambitions. [Hat tip Swiss Miss] Welcome to the Virtual Crash Course in Design Thinking. Welcome to the d.school’s Virtual Crash Course resource page! We know not everyone can make a trip to the d.school to experience how we teach design thinking. So, we created this online version of one of our most frequently sought after learning tools. Using the video, handouts, and facilitation tips below, we will take you step by step through the process of hosting or participating in a 90 minute design challenge.
If you choose to participate, in 90 minutes you will be taken through a full design cycle by participating in The Gift-Giving Project. This is a fast-paced project where participants pair up to interview each other, identify real needs, and develop a solution to “redesign the gift-giving experience” for their partner. NO PREVIOUS DESIGN EXPERIENCE REQUIRED. We’ll provide all the information you need to be successful, whether you are just pairing up with one other person or you are gathering a large group (great for organizations, schools, or companies).
Gear Up!