I Want You Back [Infographic] May 16, 2014 Win-back emails ask subscribers for one more chance. “Oh baby, give me one more chance” is a well-known lyric from The Jackson 5's 1969 hit “I Want You Back.” Many email marketers sing the same tune when it comes to win-back programs. Along with wanting to get back into subscribers' hearts, marketers want to be let back into their inboxes. Brands leveraging win-back emails experience an average inbox placement rate of 92%, according to Return Path's new research study: “Email Win-Back Programs: Everyone Recommends Them, But Do They Work?”
However, the overall read rate was not as high. To show subscribers that they know wrong from right, marketers must include effective words in their subject lines. And while some marketers were too blinded by desire to let their subscribers go, others don't know when to call it quits. We know you love infographics. Infographie: 35 ans de SPAM ! Infographie-e-commerce-France.jpg (Image JPEG, 1000 × 5340 pixels) Faut-savoir-paiement-ligne-F.jpg (Image JPEG, 650 × 2432 pixels) Most-popular-email-clients-2014.png (Image PNG, 1000 × 7826 pixels) Mobile-Marketing-Infographic-20141.png (Image PNG, 900 × 5738 pixels)
Infographie : Les 7 mythes de l'emailing par Alchemy Worx. Infographics. Infographie | 77 % des consommateurs français cherchent des promotions. Infographie : La boîte de réception est un champ de bataille. Infographie | L'e-mailing sera responsive ou ne sera pas. Que-veulent-reellement-consommateurs-fran-ais-aujourd-hui-F.jpg (JPEG Image, 648 × 4762 pixels) PowerPoint Presentation - Infographie Baromètre MMAF - mai 2013.pdf.