A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google. 19 Mind-Blowing Mobile Commerce Features. When planning your mobile commerce project, it’s key to figure out what you want it to do. The following is a round-up of unique mobile commerce website and application functionality to get your creative juices flowing: Leveraging Unique Properties of Mobile Phones GPS, baby Crutchfield offers a shipping cost estimator that leverages GPS. Using HTML5, Crutchfield has baked this app-like feature into its mobile web site.
Snap it up Amazon Remembers allows you to take a photo of a product, which it will search against it’s image database and return matching product results. Bricks-and-clicks retailers leverage mobile cameras with barcodes and QR codes on in-store products and signage. Check in Online ticketing allows you to purchase online and check in to your flight or event by presenting a bar code or digital ticket. Zappos uses it for a branding effect – shake the Zappos iPad appand it’s mascot kittens will appear floating from the sky. Marketing and Merchandising Social sharing.
4 Areas To A/B Test For E-Commerce Websites. Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of variables that these stores can experiment with: search results, product categories, pricing, product images, ratings, etc.
Another reason why A/B testing is so important for e-commerce websites is because their conversion goal is not some indirect metric such as leads or downloads but a direct sale. They can measure impact of the changes they do directly in terms of revenue. If tweaking some element on website increases average order value or revenue per visitor, it gives a direct push to company’s bottomline. If you are part of an e-commerce website and are not A/B testing, then you should start doing right away. Testing Area #1: Call-to-Action Buttons For example, you can test ideas such as: RetailConnect | Wishpond.