Peppermint magazine. The Detox Catwalk. The detox catwalk It’s time to find out which clothing companies are walking the talk to a toxic-free future.
Over the past 24 months hundreds of thousands of activists, fashionistas, bloggers and consumers came together to call for fashion without pollution. From record-breaking strip teases to social media storms, people power brought about Detox commitments from 18 major textile companies. Take a look down the runway at the story so far. Now it’s time to see who is acting on their commitments, setting a new Detox trend in the industry, who is holding us back with nothing more than ineffective paper commitments and greenwashed promises and who is lagging behind the pack, unwilling to kick their toxic addiction and commit to Detox.
Leaders - Detox committed companies leading the industry towards a toxic-free future with credible timelines, concrete actions and on-the-ground implementation. Writers Cafe. 10 Marketing Masterworks. Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign.
On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above Roswell, N.M., to the edge of space. Then, with just a spacesuit and parachute, he made a nine-minute, supersonic jump that catapulted him into history books as the first person to break the speed of sound in free fall--at 833.9 mph, or Mach 1.24--without mechanical intervention. This multimillion-dollar stunt wasn't funded by NASA or SpaceX.
No, this spectacle, seven years in the making, was the work of Red Bull. The energy-drink giant's "Stratos" campaign resulted in the most-watched YouTube live stream of all time (8 million concurrent views), a global broadcast seen in more than 50 countries and a documentary, Space Dive, produced by Red Bull with National Geographic Channel and the BBC. But marketing efforts don't need to change history to be effective.
Ikea. Essentials for Ethical Living. Where is the Organic Clothing Market Headed? If the trends already in evidence play out by the cold logic of the marketplace, we can expect the organic cotton market to grow as much as organic food has.
In a strong indication of what may happen,Apparel Magazine has already offered the feature article: -- "Organic Clothing: It's Not Just for Tree Huggers Anymore". And boy, won't that tickle the Think Tanks who have long despised us TreeHuggers for treasuring anything organic! It's actually a seminal article...call it a must read...that is both disturbing and refreshing. We've all seen the street level evidence. Sam's Club stores, whose parent is Wal-Mart, introduced Chaus' organic cotton active wear. By the numbers, it looks like a niche market about to break into the mainstream. Maybe TreeHugger will end up doing reviews of organic clothing designs at Wal-Mart.
How ModCloth Went From a College Dorm to $100 Million a Year. ModCloth founder Susan Gregg Koger has had a long love affair with thrifting and vintage clothing.
In 2002, with the help of her then-boyfriend (and now husband) Eric Koger, she launched ModCloth, a simple online shop where she sold the finds she could no longer fit in her closet. She made a sale on her first day. Today, ModCloth is one of the fastest-growing fashion and home ecommerce ventures to emerge in the past decade. The company did more than $100 million in sales last year, and is growing at a rate of 40% annually, according to a ModCloth spokesperson. How ModCloth Went From a College Dorm to $100 Million a Year.