Mobile Driving Majority of Growth for Leading EU5 Social Networks. Social Networks attracted an audience of nearly 171 million unique visitors via computers during March 2012, seeing an increase of 8 percent over the past year in EU5 (France, Germany, Italy, Spain and the UK).
Nearly 66.9 million mobile users accessed social networks or blogs via their devices during March 2012, seeing a stronger growth rate of 43 percent. An analysis of the leading social networks showed that the growth rates from mobile users accessing social networks by far outpaced growth rates of computer users. Among the top 3, Twitter saw the fastest growth on mobile (101 percent) and computer (66 percent) but Facebook attracted the largest audience on both platforms in EU5 during March 2012. France Facebook Statistics, Penetration, Demography. Observatoire des réseaux sociaux - Vague 6. In EU5, WhatsApp’s Audience Grew 934 Percent since June 2010.
– June 27, 2011Posted in: Europe, Mobile With the rising adoption of smartphones, instant messaging services on mobile phones grew in popularity and now reaches 15.7% of the mobile audience in the EU5 region (France, Germany, Italy, Spain, UK).
In April 2011, Facebook’s chat function was accessed by 40.7 percent of mobile instant messaging users and overtook MSN that previously was the most popular mobile IM service in Europe. MSN ranked as a close second with 40.5 percent of the mobile audience using the service during the month.