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Geoloqi - Geoloqi - A powerful platform for mobile location, messaging, and analytics. Why geolocation apps can be dangerous. By Byron Acohido, USA TODAY.

Why geolocation apps can be dangerous

5 Cool Non-Profit Uses of Location-Based Tech. Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.

5 Cool Non-Profit Uses of Location-Based Tech

The continuing evolution of location-based social networking has yielded creative solutions for advocacy, fundraising and crisis response. With the increased competition among services like Foursquare, Gowalla and Whrrl, non-profits are innovating even further. Here are five cool uses of location-based technology for non-profit purposes. 1.

Get the Jimi Hendrix Location Experience Imagine doing more than just going to a Jimi Hendrix rock museum. How the Fashion Industry Uses Location-Based Marketing. Macala Wright Lee is the CEO of FashionablyMarketing.Me a digital marketing and merchandising firm that specializes in fashion, luxury and beauty brands in Southern California.

How the Fashion Industry Uses Location-Based Marketing

You can follower her on Twitter at @FashMarketing. While location-based services like Foursquare and Gowalla are gaining serious traction on the social marketing scene, many fashion brands are still trying to come to terms with the potential of social media in general. Luckily, some retailers and brands have begun experimenting with mobile social marketing strategies. During New York Fashion Week, Conde Nast's Lucky Magazine partnered with Foursquare, for example. Foursquare users were given tips about the best places to visit between shows. Foursquare signs with talent agency UTA. Using SCVNGR: The value and the experience.

I began using check-in based apps about a month ago with Foursquare.

Using SCVNGR: The value and the experience

I heard about SCVNGR which was promoted on my study abroad from my teacher and never got around to trying it. My Foursquare phase died out after a couple weeks of using it because I did not see any results in it, it was simply just letting my friends know where I was. There has also been a lot of criticism with these sort of apps because people know if you are not home and could possibly break in, but that is another story.

When I began to use SCVNGR I fell in love with the idea. A New Twist on Location-Based Services: LBS Can Be Used to Bill, Locate, Manage, Monitor and More. By Paula Bernier These days the term location-based services frequently brings to mind new applications that push promotional offers or other content to cellular subscribers as they move into a particular geographical area.

A New Twist on Location-Based Services: LBS Can Be Used to Bill, Locate, Manage, Monitor and More

But there’s a whole lot more to LBS than meets the eye. LBS also can be used to help cellular service providers with network management, policy enforcement and billing, and to enable new, productivity-enhancing capabilities within the enterprise. Akil Chomoko, product marketing manager at Volubill, which provides real-time monitoring, control and charging software to communication providers around the world, says charging policy and DPI can be used in LBS applications for cell-based congestion management, as just one example.

Oakley Augmented Reality Technology May Compete With 'Google Glasses' Bloomberg's Mark Milian reported on Tuesday that optics giant Oakley has been working on heads-up display (HUD) technology, similar to that which is used in Google's so-called "Google Glasses," which would project data onto lenses.

Oakley Augmented Reality Technology May Compete With 'Google Glasses'

Oakley CEO Colin Baden told Bloomberg the company has "been chasing this beast since 1997," before Google was even incorporated. “Ultimately, everything happens through your eyes," Baden said, according to Bloomberg, "and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.” Companies are scrambling to gain traction in the wearable devices -- or "wearables" -- category of personal electronics, which includes products like augmented reality glasses, the Nike+Fuelband and yes, Nokia's vibrating tattoo. Epps made her comments in a blog post announcing a study from Forrester Research released Tuesday. But this isn't Oakley's first foray into wearables.

7 Ways To Make Money On Foursquare. In an age where there's always "an app for that," it's easy to feel overwhelmed.

7 Ways To Make Money On Foursquare

As a small-business owner, the task to turn social media into a worthwhile and profitable part of your marketing budget can seem daunting, not to mention time-consuming and plain confusing. Keeping up with the changing tides of social media isn't easy, either. When you've managed to finally get the hang of Facebook, your competitor makes a Twitter account, and the dizzying cycle starts all over again. Although costly in terms of man hours, social media is really a gift if you take the time to use it. Foursquare for Business. Facebook Places: How Does It Match Up To Foursquare on today's Conversation. Wondering what restaurant your best friend is at right now?

Facebook Places: How Does It Match Up To Foursquare on today's Conversation

Trying to avoid an ex-boyfriend who frequents the same local coffee shop as you do? Always looking for a good bookstore when you get to a new town? Well, Facebook's latest feature, Facebook Places, is an attempt to make your life a little bit easier. Places is a location service that allows you to share your whereabouts with your Facebook friends in real time. The new application is very similar to other social media location services including Google Places and Foursquare. Numerex Announces New Flexible Location-Based Services Platform.

ATLANTA, April 5, 2012 /PRNewswire/ -- Numerex Corp (NASDAQ: NMRX), a leading single source provider of secure machine-to-machine (M2M) products and services, today unveiled its new Location-Based Services (LBS) platform, which provides enterprises with secure, scalable solutions for monitoring, tracking and recovering a wide variety of mobile assets.

Numerex Announces New Flexible Location-Based Services Platform

This new platform addresses the needs of agriculture, transportation, construction and many other industries seeking to rapidly implement cost-effective tracking and monitoring solutions for mobile or semi-mobile assets. 8 Predictions for Location-Based Marketing in 2012. 2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic.

8 Predictions for Location-Based Marketing in 2012

For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based marketing, as check-ins continue to cross over into the mainstream. Based on our conversations with marketers and technologists in the industry, as well as our own observations and intuition, we present eight predictions for location-based marketing in 2012: 1) Foursquare Creates Advertising Network. Foursquare has long allowed businesses to offer specials to customers that check in.

And its Merchant Dashboard has driven consumer adoption, as more and more people check in to receive deals and offers. ACLU: Most police track phones' locations without warrants. According to the ACLU, many law enforcement agencies across the U.S. track cell phones as part of their investigations. ACLU: Phone location tracking is a common tool of police, often without a warrantFewer than 5% of agencies say they've never tracked a cell phone's locationMost carriers require a court order to implement cell phone surveillanceCell phone companies have manuals for police explaining what data they store Editor's note: Amy Gahran writes about mobile tech for CNN.com. She is a San Francisco Bay Area writer and media consultant whose blog, Contentious.com, explores how people communicate in the online age.

(CNN) -- Don't want the police or your local government to know where you are? Then put your cell phone in airplane mode or turn it off. Highlight app may tell others too much about you. Location-Based Services: 5 Things You Need To Know. While establishing a presence on Facebook, Twitter and Yelp may have been enough to take your business to the next level even just a few months ago, location-based technology has upped the ante for small-business marketing yet again.

Smartphones and the eruption of location-based apps like Foursquare, Facebook's new Places app, Gowalla and now the interactive rewards-based app SCVNGR have enabled customers and clients to interact, share, meet each other and recommend businesses based on their geographical coordinates. Location-based technology has married real-world connections with social media and can bring in more foot traffic and boost profits for companies in almost every industry. Seth Priebatsch, founder and CEO of SCVNGR, a location-based game that capitalizes on the fun of a scavenger hunt, points out the untapped power of social media to solve big marketing problems for small-business owners. "When a consumer walks into a business, they 'consume' and then leave," he says. 1. SXSW 2012 Apps Buzz Is Location, Location, Location. AUSTIN, Texas — After a series of emails and phone calls, Paul Davison is located in a busy hallway at the Austin Convention Center.

Davison is founder and CEO of the location-based social network startup Highlight, one of the most talked-about apps at the South By Southwest Interactive Conference. Google Glasses Parodies: The Funniest Videos Making Fun Of Google's BIg New Project. Bonfyre - Geo-Location App Exclusively for College Students. Global Positioning System - News - Times Topics. About.me Releases Mobile Application. Photos via AOL.The about.me application can show people nearby. FacebookTwitterGoogle+SaveEmailSharePrint About.me, an online profile Web service of AOL that enables people to create public profiles of themselves, announced the release of its first mobile application on Thursday. With the free application, people can create their own about.me page from their mobile phone, share their personal page with others and browse featured About.me pages.

It also lets them learn who is nearby. “We are bringing the pieces of the browser experience that we have seen our users embrace into something that’s quick and portable — no matter where they are,” explained Ryan Freitas, director of product for About.me. Two of the key tools in the new mobile app are the “random button” and the “who’s nearby” feature. “On the site, there’s a random button that lets people delve through a random matrix of others and see people they’ve never met before,” he explained. Who’s nearby shows people who are in the area.

F.C.C.’s Google Case Leaves Unanswered Questions. Drilling Down: Small Businesses and Location-Based Marketing. Dashboard A daily roundup of small-business developments. In this week’s Dashboard roundup of small-business news, we quoted from a blog post in which Brian Honigman, a digital marketing manager for Marc Ecko Enterprises, offers advice on using location-based networks. We went back to Mr. Honigman to dig deeper into how small businesses can use these services. A condensed version of the conversation follows. Metrofocus and Foursquare Can Remind You on the Spot. Arianna Huffington: GPS for the Soul: A Killer App for Better Living. SCVNGR Unveils QR Code Payment System. Google Begins Testing Its Augmented Reality Glasses. Photos via GoogleGoogle showed off its first venture into wearable computing, called Project Glass. Foursquare on Facebook: Hands on With the New Timeline Integration. Geo-Location now and in the future. Geolocation: What Art Though to Me? Part VI « Always On!

Each day, geolocation has a unique impact on my life as I watch the way it influences my city, myself, and increasingly, my world. A few months after joining foursquare in 2010, I decided to keep a journal of my new life with geolocation. You have now entered Part VI this ongoing tale – tracking the personal, sociological and historic milestones associated with the rapidly growing service/game/application.

Click on the Geolocation tab for the full story or check my archives for Parts I, II, III, IV and V. Thursday, November 10, 2011 Eureka! Geolocation: What if it’s not all about the money? A number of very smart people believe that the winner in geosocial will be the company that is able to provide the most financial incentives to check in. And it’s not just talk. Are geolocation apps a novelty or the next big trend? Study: Geolocation Apps Draw Users, Despite Privacy Concerns.

Nearly 60 percent of smartphone users employ apps that access their location data despite having concerns about risks to their privacy and even personal safety, according to a survey conducted by ISACA, a nonprofit group that focuses on risk and security management. Respondents to the survey, which polled 1,000 smartphone owners by phone last month, indicated that their chief concerns were advertisers' access to their information and potential risks to their personal safety.

Concerns about personal safety were piqued this week after sharp criticism of an app called Girls Around Me that became known as a "stalker" app. Researchers don't know why consumers continue to use products that make them uncomfortable, said Ryan Calo, a Stanford University privacy researcher. Jennifer Faith Paulenoff.

Why Yelp Works. UPDATE| 1:30 PM May 13 In response to some comments, Jeremy Stoppelman, Yelp’s chief executive, wrote to clarify that Yelp has paid people to write some of the reviews in cities it is entering. The Future of Geolocation: What is Coming? Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year. Other apps have been popping up as well, as geolocation takes center stage in the mobile arena and users flock to apps that create games from typical situations and offer rewards for users. CupidRadar: using geolocation to meet singles.

In the early 1990s, Mehrdad Sarlak envisioned a dating service that matched likeminded singles based on their physical location. It was not until smartphones emerged with their geolocation capabilities that Sarlak's vision took shape. CupidRadar: using geolocation to meet singles. 10 Use Cases for Geolocation in Market Research. How cutting edge geolocation can change everything. How Universities are Using Location-Based Apps - Genius Recruiter.

Vergence Targets Google's Project Glass With Social Sunglasses. SocialAds. Loved Geolocation ? What do you want next ? Benefits of Yelp" SCVNGR.