Geoloqi - Geoloqi - A powerful platform for mobile location, messaging, and analytics. Why geolocation apps can be dangerous. By Byron Acohido, USA TODAY Updated 2011-09-27 12:31 PM ISACA's Marios Damianides ISACA today weighed in on how geolocation apps are catching on with mobile device users. The respected global IT professionals association also outlined how location-based services are posing new threats to businesses and consumers. Some 28% of U.S. adults use location-based mobile apps from Facebook, Groupon, Google and others and that number is expected to grow significantly, according to ISACA's new white paper, "Geolocation: Risk, Issues and Strategies.
" Geolocation apps that pinpoint a user's physical location have opened up numerous new business models. But they also introduce unprecedented new risks, says Ernst & Young partner Marios Damianides, a past ISACA international president. ISACA believes its recommendations are timely since regulators are moving to enact rules regarding how companies can use geolocation data from mobile devices. 5 Cool Non-Profit Uses of Location-Based Tech.
Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. The continuing evolution of location-based social networking has yielded creative solutions for advocacy, fundraising and crisis response. With the increased competition among services like Foursquare, Gowalla and Whrrl, non-profits are innovating even further. Here are five cool uses of location-based technology for non-profit purposes. 1. Get the Jimi Hendrix Location Experience Imagine doing more than just going to a Jimi Hendrix rock museum. Whrrl is bringing over 125 stories at over 100 places to six cities around the nation, with more to come. 2. Earlier this week, Larry King held a fundraiser to benefit the Gulf Coast, raising more than $1.7 million. To get the pin, users had to check-in at any spot in the “Park or Nature” category by Monday, June 21st. 3.
Earth Justice is seeking to use the money to fight unsafe oil drilling. 4. 5. How the Fashion Industry Uses Location-Based Marketing. Macala Wright Lee is the CEO of FashionablyMarketing.Me a digital marketing and merchandising firm that specializes in fashion, luxury and beauty brands in Southern California. You can follower her on Twitter at @FashMarketing. While location-based services like Foursquare and Gowalla are gaining serious traction on the social marketing scene, many fashion brands are still trying to come to terms with the potential of social media in general.
Luckily, some retailers and brands have begun experimenting with mobile social marketing strategies. During New York Fashion Week, Conde Nast's Lucky Magazine partnered with Foursquare, for example. Foursquare users were given tips about the best places to visit between shows. Here are some other examples of how fashion brands and retailers are beginning to embrace location-based social marketing.
Marc Jacobs, Foursquare and New York Fashion Week Translating Online Interactions into Offline Sales The Future of Location-Based Marketing For Retailers. Foursquare signs with talent agency UTA | Joshua John. Using SCVNGR: The value and the experience | New Media Drivers License Seminars. I began using check-in based apps about a month ago with Foursquare. I heard about SCVNGR which was promoted on my study abroad from my teacher and never got around to trying it.
My Foursquare phase died out after a couple weeks of using it because I did not see any results in it, it was simply just letting my friends know where I was. There has also been a lot of criticism with these sort of apps because people know if you are not home and could possibly break in, but that is another story. When I began to use SCVNGR I fell in love with the idea. You are checking in and actually engaging the user with a challenging or fun game and rewarding them based on it. Here is an example of a fun challenge using SCVNGR I think that if you go somewhere enough (I know some very loyal Starbucks customers) you should be rewarded and these are the places you should check in at. From a marketing standpoint you know exactly who is coming to your business, how many times, and how often. A New Twist on Location-Based Services: LBS Can Be Used to Bill, Locate, Manage, Monitor and More. By Paula Bernier These days the term location-based services frequently brings to mind new applications that push promotional offers or other content to cellular subscribers as they move into a particular geographical area.
But there’s a whole lot more to LBS than meets the eye. LBS also can be used to help cellular service providers with network management, policy enforcement and billing, and to enable new, productivity-enhancing capabilities within the enterprise. Akil Chomoko, product marketing manager at Volubill, which provides real-time monitoring, control and charging software to communication providers around the world, says charging policy and DPI can be used in LBS applications for cell-based congestion management, as just one example.
Volubill’s Chomoko adds that location-based information also can leveraged to detect when and where customers are roaming to ensure those customers are billed accurately and can be notified if they’ve hit their usage limits. Oakley Augmented Reality Technology May Compete With 'Google Glasses' Bloomberg's Mark Milian reported on Tuesday that optics giant Oakley has been working on heads-up display (HUD) technology, similar to that which is used in Google's so-called "Google Glasses," which would project data onto lenses. Oakley CEO Colin Baden told Bloomberg the company has "been chasing this beast since 1997," before Google was even incorporated. “Ultimately, everything happens through your eyes," Baden said, according to Bloomberg, "and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.”
Companies are scrambling to gain traction in the wearable devices -- or "wearables" -- category of personal electronics, which includes products like augmented reality glasses, the Nike+Fuelband and yes, Nokia's vibrating tattoo. Epps made her comments in a blog post announcing a study from Forrester Research released Tuesday. But this isn't Oakley's first foray into wearables. 7 Ways To Make Money On Foursquare. In an age where there's always "an app for that," it's easy to feel overwhelmed. As a small-business owner, the task to turn social media into a worthwhile and profitable part of your marketing budget can seem daunting, not to mention time-consuming and plain confusing. Keeping up with the changing tides of social media isn't easy, either. When you've managed to finally get the hang of Facebook, your competitor makes a Twitter account, and the dizzying cycle starts all over again.
Although costly in terms of man hours, social media is really a gift if you take the time to use it. With Foursquare, a customer "checks in" to a business using an application on his or her mobile device. "The Power of Foursquare" teaches you how to harness the power of this rapidly growing social media platform, how to attract more customers and ultimately profit from this interactive application. Connect Your Brand 1 of 8 "Make sure any mobile marketing campaign connects with your brand's unique voice.
Foursquare for Business | Video. Facebook Places: How Does It Match Up To Foursquare on today's Conversation. Wondering what restaurant your best friend is at right now? Trying to avoid an ex-boyfriend who frequents the same local coffee shop as you do? Always looking for a good bookstore when you get to a new town? Well, Facebook's latest feature, Facebook Places, is an attempt to make your life a little bit easier. Places is a location service that allows you to share your whereabouts with your Facebook friends in real time. The Conversation: Facebook Places vs Foursquare In today's Conversation, ABC's Linsey Davis and New York Times technology reporter Jenna Wortham discussed what Facebook's new feature can do, and how it compares to those already on the market. Facebook Places is a more open way of sharing your location than its leading competitor, Foursquare, says Wortham, partially because the service is open to your entire network of Facebook friends unless you change your settings.
"Facebook is treading very carefully. Click here to read Wortham's writing on the New York Times Bits Blog. Numerex Announces New Flexible Location-Based Services Platform -- ATLANTA, April 5, 2012. ATLANTA, April 5, 2012 /PRNewswire/ -- Numerex Corp (NASDAQ: NMRX), a leading single source provider of secure machine-to-machine (M2M) products and services, today unveiled its new Location-Based Services (LBS) platform, which provides enterprises with secure, scalable solutions for monitoring, tracking and recovering a wide variety of mobile assets.
This new platform addresses the needs of agriculture, transportation, construction and many other industries seeking to rapidly implement cost-effective tracking and monitoring solutions for mobile or semi-mobile assets. Numerex's LBS platform provides asset visibility and control from one easy-to-use, multilingual, web-based portal. It supports highly configurable applications, integrating to several long-life battery- and vehicle-powered M2M devices connected through both cellular and satellite networks. Numerex platform users benefit from key features such as: About Numerex © 2012 Numerex Corp. All rights reserved. SOURCE Numerex Corp. 8 Predictions for Location-Based Marketing in 2012. 2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic. For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based marketing, as check-ins continue to cross over into the mainstream.
Based on our conversations with marketers and technologists in the industry, as well as our own observations and intuition, we present eight predictions for location-based marketing in 2012: 1) Foursquare Creates Advertising Network. Foursquare has long allowed businesses to offer specials to customers that check in. And its Merchant Dashboard has driven consumer adoption, as more and more people check in to receive deals and offers. 2) Foursquare hits the 30-million mark. 4) Facebook will enable location-specific mobile advertising. 6) Groupon Acquires Foursquare.
ACLU: Most police track phones' locations without warrants. According to the ACLU, many law enforcement agencies across the U.S. track cell phones as part of their investigations. ACLU: Phone location tracking is a common tool of police, often without a warrantFewer than 5% of agencies say they've never tracked a cell phone's locationMost carriers require a court order to implement cell phone surveillanceCell phone companies have manuals for police explaining what data they store Editor's note: Amy Gahran writes about mobile tech for CNN.com.
She is a San Francisco Bay Area writer and media consultant whose blog, Contentious.com, explores how people communicate in the online age. (CNN) -- Don't want the police or your local government to know where you are? Then put your cell phone in airplane mode or turn it off. Location tracking is inherent in how cell networks function; otherwise nobody's cell phone would ring. The ACLU recently obtained records from over 200 police departments and other law enforcement agencies around the U.S. Highlight app may tell others too much about you. Location-Based Services: 5 Things You Need To Know. While establishing a presence on Facebook, Twitter and Yelp may have been enough to take your business to the next level even just a few months ago, location-based technology has upped the ante for small-business marketing yet again.
Smartphones and the eruption of location-based apps like Foursquare, Facebook's new Places app, Gowalla and now the interactive rewards-based app SCVNGR have enabled customers and clients to interact, share, meet each other and recommend businesses based on their geographical coordinates. Location-based technology has married real-world connections with social media and can bring in more foot traffic and boost profits for companies in almost every industry. Seth Priebatsch, founder and CEO of SCVNGR, a location-based game that capitalizes on the fun of a scavenger hunt, points out the untapped power of social media to solve big marketing problems for small-business owners.
"When a consumer walks into a business, they 'consume' and then leave," he says. 1. SXSW 2012 Apps Buzz Is Location, Location, Location. AUSTIN, Texas — After a series of emails and phone calls, Paul Davison is located in a busy hallway at the Austin Convention Center. Davison is founder and CEO of the location-based social network startup Highlight, one of the most talked-about apps at the South By Southwest Interactive Conference. SXSW has helped launch Twitter and Foursquare, and at this year's gathering, no topic is more buzzed about than location-based social network apps, like Glancee, Ban.jo, Sonar, Intro, Kismet and others.
Walk into many panel discussions at SXSW, and you'll hear someone saying such services, known as social discovery apps, are the future. Davison, an earnest and exuberant 32-year-old California native, thinks so. "The way that we find these people and learn about these people is, and always has been, horribly random and inefficient," exclaims Davison, marveling at centuries of missed opportunities. But do we really want to know more about each other? Online: Google Glasses Parodies: The Funniest Videos Making Fun Of Google's BIg New Project. Bonfyre - Geo-Location App Exclusively for College Students. Global Positioning System - News - Times Topics. About.me Releases Mobile Application. Photos via AOL.The about.me application can show people nearby. FacebookTwitterGoogle+SaveEmailSharePrint About.me, an online profile Web service of AOL that enables people to create public profiles of themselves, announced the release of its first mobile application on Thursday.
With the free application, people can create their own about.me page from their mobile phone, share their personal page with others and browse featured About.me pages. It also lets them learn who is nearby. “We are bringing the pieces of the browser experience that we have seen our users embrace into something that’s quick and portable — no matter where they are,” explained Ryan Freitas, director of product for About.me. Two of the key tools in the new mobile app are the “random button” and the “who’s nearby” feature. “On the site, there’s a random button that lets people delve through a random matrix of others and see people they’ve never met before,” he explained. Who’s nearby shows people who are in the area. F.C.C.’s Google Case Leaves Unanswered Questions. Drilling Down: Small Businesses and Location-Based Marketing. Dashboard A daily roundup of small-business developments. In this week’s Dashboard roundup of small-business news, we quoted from a blog post in which Brian Honigman, a digital marketing manager for Marc Ecko Enterprises, offers advice on using location-based networks.
We went back to Mr. Honigman to dig deeper into how small businesses can use these services. A condensed version of the conversation follows. Please explain what a location-based network does. A location-based network is a social media platform that allows you to share your location with your friends and the public in a variety of ways. Can you give us your favorite example of a business using location-based networks creatively?
One creative use of location-based networks would have to be Marc Ecko’s Unlimited Justice campaign against corporal punishment in American schools. Which businesses are best suited for this type of marketing? I think all businesses are suited for location-based marketing. Metrofocus and Foursquare Can Remind You on the Spot. Arianna Huffington: GPS for the Soul: A Killer App for Better Living. SCVNGR Unveils QR Code Payment System. Google Begins Testing Its Augmented Reality Glasses. Foursquare on Facebook: Hands on With the New Timeline Integration. Reporter's Blog | Geo-Location now and in the future | Reporter's Blog. Geolocation: What Art Though to Me? Part VI « Always On!
Geolocation: What if it’s not all about the money? Are geolocation apps a novelty or the next big trend? Study: Geolocation Apps Draw Users, Despite Privacy Concerns. Jennifer Faith Paulenoff. Why Yelp Works. The Future of Geolocation: What is Coming? CupidRadar: using geolocation to meet singles. CupidRadar: using geolocation to meet singles. 10 Use Cases for Geolocation in Market Research. How cutting edge geolocation can change everything | Geek Gestalt. How Universities are Using Location-Based Apps - Genius Recruiter. Vergence Targets Google's Project Glass With Social Sunglasses. SocialAds. Loved Geolocation ? What do you want next ? | SocialAds. Benefits of Yelp" SCVNGR.