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Time for a mid-year SEO checkup: 6 techy SEO tactics to consider. When you think of SEO, what techniques come to mind?

Time for a mid-year SEO checkup: 6 techy SEO tactics to consider

Keywords? Link building? Huge blocks of text with as many key phrases as possible? If this was 2010, you might be onto something. But in 2016, there’s a little more to SEO than tricking Google into thinking your page is important. The search engine now gives UX and user intent as much attention as linking and keywords. 1. If you’re anything like me, you probably have some very opinionated Facebook friends who are chronic article-posters. Open Graph pulls from your webpage’s designated content and displays it richly in a social media share. It will increase your visibility and ranking.

A correctly formatted Open Graph link will populate a title, sample text, a picture and a cosmetic link. Make sure your webpage’s content is configured to work with Facebook’s Open Graph format, (and of course, keep the focus on making engaging, shareable content). 2. 3. 4. 5. 6.

SEO - Mobile, AMP

Bing Webmaster Tools: Configure My Site. We recently did a series about Google Webmaster Tools (now known as Google Search Console).

Bing Webmaster Tools: Configure My Site

So we thought it was time to do a series about Bing Webmaster Tools as well. Bing isn’t that big in The Netherlands, or Europe, for that matter, but it still holds some ground in the US. Adding These 3 Pages to Your Web Site Could Help Your SEO. Did you know that there are three Web pages that you can add to your website that may help your website's search engine optimization?

Adding These 3 Pages to Your Web Site Could Help Your SEO

Google in particular, has always been looking for ways to determine which websites they can trust more than others. Adding privacy policy, terms of use, and disclaimer pages to your website may help your site become more trusted--which ultimately can help your web site's search engine optimization. If Google shows websites in its search results that are trusted, there is a better chance that Google users will like their search results. SEO: The Free Beginner’s Guide From Moz. New to SEO?

SEO: The Free Beginner’s Guide From Moz

Need to polish up your knowledge? Interstitial Ads - what do you think? Google Would Love To Make Interstitials Ads A Negative Search Ranking Factor. Google's Gary Illyes said on Twitter that he'd love to make a new negative search engine ranking factor at Google for interstitials.

Google Would Love To Make Interstitials Ads A Negative Search Ranking Factor

It is no surprise that Google, as a whole, dislikes interstitials, we've seen this time and time again from Google in their messaging. We also saw Google flip flop on a notice about them. But trust me, it is coming. Eventually, I'd expect to see Google release a new negative ranking signal, mostly for the mobile SEO factor, but likely also on desktop, for interstitials. Stop the spam in Google Analytics with 2 filters. Array(8) { ["showposts"]=> int(3) ["post_status"]=> string(7) "publish" ["ignore_sticky_posts"]=> int(1) ["orderby"]=> string(4) "rand" ["order"]=> string(4) "DESC" ["category__in"]=> string(0) "" ["category__not_in"]=> array(2) { [0]=> string(3) "148" [1]=> string(3) "119" } ["post__not_in"]=> array(1) { [0]=> int(401) } } Lately, thousands of Google Analytics properties had been hit by spam affecting the quality of the data and in some cases leaving the reports useless for any analysis, making some people wonder about its effectiveness.

Stop the spam in Google Analytics with 2 filters

But there is no need to panic; luckily between all the features GA offers there are also the necessary tools to keep away and clean up the mess the spam is making on your reports and get back your precious data. I will show you how to prevent the spam in Google Analytics by creating only 2 filters. These solutions are optimized and have been proved to work by me and over 150 thousand readers that used this guide over the last months. Website Review: Improve your SEO, Usability & Conversion. Should I Use A Carousel? Our themes don't have sliders... Because sliders suck. Two years ago, we wrote about why we really don’t like sliders.

Our themes don't have sliders... Because sliders suck.

We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript. And prevents your user from reading the good stuff (your content) immediately. It will most probably account for less conversion as well. Even though both SEO experts and conversion experts agree on the fact that sliders have little use 99% of the time, website developers insist on adding sliders to their themes. Science and experiments It’s not often that science is conclusive in their findings.

Let’s look at some of the findings: That’s just the tip of the iceberg. The future of SEO: Apple vs. Google. Over the past few years, many top startups have elected to go mobile first and build app only experiences.

The future of SEO: Apple vs. Google

While some have had success, mobile first companies such as Uber and Hotel Tonight have missed out on the large opportunity of SEO. Soon, pages within an app will be as easy to search for as pages on a website, and mobile-only companies will be able to compete directly with websites via search. 3 Ways To Add A Favicon In WordPress. Note: this post was originally published on February 13th 2015.

3 Ways To Add A Favicon In WordPress

We’ve since updated it with an extra method for adding a favicon to WordPress. One often neglected aspect of websites & online branding comes in the form of a favicon. A favicon is that small little image displayed in your browser’s tab. It helps you: SEO Friendly Maps. Though I have been a member of SEOmoz for sometime now and am actually one of the first 5 PRO members on SEOmoz (under my top secret account), this is my first blog post.

SEO Friendly Maps

I was encouraged by Rebecca’s request for SEOmozzers to unite. In a recent post I discussed creating SEO friendly widgets, so today I will discuss how to create SEO friendly maps. Maps are important segments of many sites, especially news, real estate, classifieds, gas prices, traffic, jobs and local sites. But unfortunately, most of these sites have unfriendly maps or map pages. Michael Young provides a very good Google Maps/ AP News mashup, but none of content is included in the source code and the side links don’t link to individual pages (they just highlight stories within the map). BeTheme – Best WordPress Theme Ever. Should I Create a Sitemap or HTML Site Map? There seems to be a big confusion between Sitemaps and a HTML site map for those new to websites. We are going to run through what each is and what they are used for today to try and undo the confusion.

First of all, notice the spelling of each. Sitemaps vs site map. Sitemaps are XML files. They are meant for search bots and computer programs that understand the Sitemaps protocol (standard). How to leverage browser caching of your website or blog. What is browser caching? Browser caching stores webpage resource files on a local computer when a user visits a webpage. "Leveraging" browser caching is when a webmaster has instructed browsers how their resources should be dealt with.

When a web browser displays your webpage it has to load several things like your logo, your CSS file, and other resources. How to pick an SEO Friendly WordPress Theme - DesignWall. If you want to get a steady stream of free visitors to your site from search engines such as Google and Bing, then you will need to make sure that your content is optimized for those search engines. However, as well as ensuring that your content is Search Engine Optimized (SEO), it’s also vital that the underlying structure of your website is also search engine friendly.

If you are using WordPress as the publishing platform for your content, then a big part of your SEO duties are taken care for you already. While this means WordPress users are usually starting out on the right footing when it comes to building an SEO friendly website, there is another issue they need to consider. With content playing such a massive role in how your site is ranked in the search engines, the role the design of a site can often be overlooked. The On-Page SEO Recipe for Peak Inbound Marketing Efficiency. Why are so many businesses obsessed with search engine optimization? Well simply put, if you create a well-thought-out SEO strategy from day one, you can effectively get free internet traffic from that point forward. How to Start Using International SEO: The Fundamentals for Reaching a Global Search Audience. Would you like to reach out to an international audience and expand your business’s Web presence?

If so, an international SEO process might offer a scalable and cost-effective way to grow and reach your desired foreign target market. But, what are the additional elements you need to take into consideration for a successful international SEO process? It’s important to understand what it takes in order to effectively plan your resources and actions with the required time and scope. Enable XML Sitemaps in the WordPress SEO plugin - Yoast Knowledge Base. If you have a sitemap that is located on example.com/sitemap.xml, your sitemap is not being generated by our Yoast SEO plugin.

It is probably generated by Google XML Sitemaps or another XML sitemaps plugin. Please disable other sitemap plugins and remove any sitemap files via FTP before enabling the sitemaps in our plugin. Be Intentional about Your Content & SEO Goals or Face Certain Failure. We're seeing more and more companies investing in content marketing, and that's a great thing. SEO 101: The 29-Point SEO Checklist. If you’re just getting the hang of all the things that go into an optimized website, there’s no doubt the list can be overwhelming.

Technical Site Audit Checklist: 2015 Edition. Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. MozRank - Learn SEO. Download the Free MozBar SEO Plugin. Free Download: On-Page SEO Template. HubSpot's Marketing Grader. PageSpeed Insights Rules - PageSpeed Insights. What is Inbound Marketing? Investing in SEO the Warren Buffett Way - Point It. As an SEO, one of the most common questions I get from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? How poor code affects your SEO.

Why do search engines penalise poor code? Because poor code means your website may not display correctly for some users. Now you may be sitting in front of your screen and thinking "Well my code is a bit shakey but the site looks fine" so where's the problem? HTML vs Body in CSS. The difference between <html> and <body> is easy to overlook. It seems to be one of those things that falls into the category of trivial. Admittedly, I have a bad habit of applying all global styles to <body> and, when that falls short, I move to <html> without thinking about it.

CSS-Tricks. The font-size property specifies the size, or height, of the font. font-size affects not only the font to which it is applied, but is also used to compute the value of em, rem, and ex length units. font-size can accept keywords, length units, or percentages as values. Putting an End to the Subdomains vs Subdirectories SEO Debate. Why Your Landing Page Should Have at Least 500 Words. The Readability Test Tool. SEO 101: The 5 Parts of Your Site You Should Keyword Optimize.

How to Do Keyword Research for SEO: A Beginner's Guide. SEMrush Features. Quick Sprout — I'm Kind of a Big Deal. Infographic: Breaking Down Mobilegeddon and Responsive Website Design. SEO for Magento eCommerce Software in 5 Steps. Magento SEO - The Definitive Guide. How to Pick the Best Keyword for SEO Page Optimization. How to Research and Choose SEO Keywords for a Small Business. How to Pick the Best Keyword for SEO Page Optimization. Free Keyword Tools from WordStream. Long Tail Keywords: Research and Find Keywords that Deliver ROI. SEO Keywords: Guide to Better SEO Keyword Research. SEO 101: Choosing good keywords. Readability Test Results for celimmune.com. FAQs about the April 21st mobile-friendly update. How many words should be placed on a home page, category pages, and product pages?

How Many Words Should You Have on Your Homepage? Free Web Server Health and Uptime Monitoring. Title Tags vs. H1 Headers: What's the Difference? Hyphens vs Underscores. How to Score Your Website’s SEO in 10 Minutes or Less. Open Site Explorer. Meta Description Tag - Learn SEO. How to Create a Parallax Scrolling Website with SEO. Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples. Are Infographics good for SEO? The Problem With Infographics and SEO (and How to Fix It) Google Webmaster Central Blog. A Newbie Guide to Using Google Analytics to Track Social Media Marketing - Mainstreethost Blog.

Multi-Screen Resources – Google. How To Do a Content Audit - Step-by-Step. How we made $1 million for Moz—with one landing page and a few emails. Better Digital Customer Experience Better Business. Google Best Practices - AdWords Help. Keywords to the Wise - AdWords Help. The Definitive Guide to Google's New Mobile SEO Rules. Prueba de optimización para móviles. Webmaster's Mobile Guide. The Definitive Guide to Google's New Mobile SEO Rules. Why Mobile Matters - Now. WordPress SEO Tutorial. WordPress Website Speed Optimization. Click to call — Web Fundamentals. Broken Link Checker - Find Broken Links (404s) Algorithm Inception: Inside The Rich Snippets Algorithm. Home - schema.org.

HTML head Elements. The W3C Markup Validation Service. About rich snippets and structured data - Webmaster Tools Help. CSS: 100% font size - 100% of what? How to check correct font size? Sitelinks - Webmaster Tools Help. What Deep Learning and Machine Learning Mean For the Future of SEO. Free Keyword Density Analyzer Tool.

10 Smart Tips to Leverage Google+ for Increased Web Traffic. The Problem With Infographics and SEO (and How to Fix It) SEO Book.com ~ SEO Training Made Easy. Does My Site Have a Sitemap? - Webstix, Inc. - Check Sites in Multiple Resolutions and Sizes! Test your mobile sites and responsive web designs with the Apple iPhone 5. Social Media in Latin America: Argentina, Brazil, Mexico Helping Region Compete Against Asia-Pacific's Twitter User Growth.

On-Page SEO: Anatomy of a Perfectly Optimized Page.