2017's Four Most Important Ranking Factors, According to SEO Industry Studies - Search Engine Journal. I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors.
My first thought was, “Wow! Think of the work and research that went into this!” Followed by, “This will be so useful!” And finally, “Oh god, there aren’t enough hours in the day for all of this.” Fortunately, not all ranking factors are created equal — you can maximize your SEO efforts by focusing on a few specific ranking factors. Read on to discover how to optimize your site for today’s important signals. 1. Content is one of the most important Google ranking factors, according to Andrey Lipattsev, a Search Quality Senior Strategist at Google. In fact, the SearchMetrics study cited above found that just 53% of the top 20 queries have keywords in their title tag, and less than 40% of landing pages have keywords in their H1.
Official Google Webmaster Central Blog: Mobile-first Indexing. Today, most people are searching on Google using a mobile device.
However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. The Google Mobile Friendly Update & Mobilegeddon Explained. Google incorporating site speed in search rankings. (I’m in the middle of traveling, but I know that a lot of people will be interested in the news that Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings.
I wanted to jot down some quick thoughts.) The main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight on factors like relevance, topicality, reputation, value-add, etc. — all the factors that you probably think about all the time. Compared to those signals, site speed will carry much less weight. In fact, if you read the official blog post, you’ll notice that the current implementation mentions that fewer than 1% of search queries will change as a result of incorporating site speed into our ranking. It's Official: Google Says More Searches Now On Mobile Than On Desktop. Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning. Number of smartphone users in the U.S. 2010-2021. Official Google Webmaster Central Blog: Helping users easily access content on mobile.
January 10, 2017 update: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.
As we said, this new signal is just one of hundreds of signals that are used in ranking and the intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content. Please head to the webmaster forums if you have any questions. In Google Search, our goal is to help users quickly find the best answers to their questions, regardless of the device they’re using. Advice for AMP-curious publishers. Google's mobile-friendly algorithm boost has rolled out. HTTPS Required for Collecting Sensitive Information in Chrome as of January 2017 - Search Engine Journal. Google has cautioned site owners that, at the end of January 2017, Chrome will mark sites without HTTPS as non-secure if they collect sensitive information like passwords and credit cards.
“Enabling HTTPS on your whole site is important, but if your site collects passwords, payment info, or any other personal information, it’s critical to use HTTPS.” From the sounds of it, if a website collects sensitive information on any of its pages, the entire site will be marked as non-secure. Therefore, sitewide HTTPS is necessary for a site to be marked secure, even if only one page collects personal data.
Without HTTPS, sensitive information can be stolen, which is why Google has been championing the use of HTTPS across the web with its #NoHacked campaign. In addition, Google also gives a slight ranking boost to sites with HTTPS. Should this be a cause for concern? What Does Mobile First Index Actually Mean? - Search Engine Journal. Ever since Google’s Gary Illyes dropped his mobile first index announcement at Pubcon, there’s been lots of theorizing, conjecture, rampant speculation, panic, and confusion about what exactly that means.
Will desktop users get mobile sites? Will sites without the mobile friendly designation suffer? Do we need to change all of our canonical tags? How will Google handle the reduced token corpus? What the hell are tokens and a corpus? What Does Mobile First Index Actually Mean? - Search Engine Journal. Image Optimization Images often account for most of the downloaded bytes on a web page and also often occupy a significant amount of visual space.
As a result, optimizing images can often yield some of the largest byte savings and performance improvements for your website: the fewer bytes the browser has to download, the less competition there is for the client's bandwidth and the faster the browser can download and render useful content on the screen. Image optimization is both an art and science: an art because there is no one definitive answer for how best to compress an individual image, and a science because there are many well developed techniques and algorithms that can significantly reduce the size of an image.
Finding the optimal settings for your image requires careful analysis along many dimensions: format capabilities, content of encoded data, quality, pixel dimensions, and more. Eliminating and replacing images If you ever find yourself encoding text in an image asset, stop and reconsider. How Loading Time Affects Your Bottom Line.
Page loading time is obviously an important part of any website’s user experience.
And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months. Guide to Google ranking factors – Part 7: Site-level signals. Last week we published the sixth instalment of our complete guide to Google ranking factors.
It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating. This week we move away from on-page content, and dive into site-level factors. HTTPS adds an additional layer of security to a standard HTTP protocol by encrypting in SSL and sharing a key with the destination server that’s difficult to hack. Google wants to keep everyone safe on the Web, so it uses HTTPS as a ranking factor. Google Search Index set to go ‘mobile-first’ within months. As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop.
Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google will create a separate mobile index within the next few months. Furthermore, this mobile index will become the primary Google index. The newly separated desktop index will not be kept as up-to-date as the mobile one. This is completely in line with not only everything Google has been building towards over the past few years, but also with user behaviour. You’re already aware that more than half of all searches happen on mobile, but also if a page takes more than a few seconds to load, a user will abandon and visit somewhere else. Google AMP is coming to organic search results – Update! Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year.
In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Google AMP is coming to organic search results – Update! Google Search Index set to go ‘mobile-first’ within months. Analytics Blog: How to set up Analytics on your AMP page. In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. The four pillars of the future of SEO. Mobile Friendly Websites This page describes some of the most common mistakes webmasters make when designing for mobile.
To signal to browsers that your page will adapt to all devices, add a meta tag to the head of the document: Official Google Webmaster Central Blog. How to Set Up a Mobile Friendly Small Business Web... - The Google Advertiser Community - 602818. Today, I started setting up a new website for a client who is also a friend of mine. It is a site for a musical talent but don't let that fool you. Music is a business (at least if you want to make a living at it) and, as an aspiring artist, you have to create your online presence in the same way any other business. The site is going to be hosted on my VPS (Virtual Private Server) on Bluehost Hosting, as the site has to be economical for the client which I am sure this resonates with a lot of you as small business owners.
This is better than standard shared hosting, but by how much is a topic for debate. Hosting is a very important consideration though when you begin to build your web presence. For this site, I am using the WordPress Swift theme, which says that it is very fast right out of the box and can score 90 on the Google Mobile Test. By 12:21 p.m., I have WordPress installed on my server and have begun creating images for things like the site header and the favicon(s). WooRank. Google launches their new mobile-friendly testing tool. Official Google Webmaster Central Blog: Introducing smartphone Googlebot-Mobile.
Webmaster level: All With the number of smartphone users rapidly rising, we’re seeing more and more websites providing content specifically designed to be browsed on smartphones. Mobile SEO: 6 Steps to a Mobile-Friendly Website. How Fast Should Your Web Page Load & How To Speed Up Your Website. A faster FT.com – Engine Room. Hypertext Transfer Protocol Version 2 (HTTP/2) The transmission of specific frame types can alter the state of a connection. If endpoints fail to maintain a synchronized view of the connection state, successful communication within the connection will no longer be possible. Therefore, it is important that endpoints have a shared comprehension of how the state is affected by the use any given frame.
DATA frames (type=0x0) convey arbitrary, variable-length sequences of octets associated with a stream. One or more DATA frames are used, for instance, to carry HTTP request or response payloads. DATA frames MAY also contain padding. The web is Doom - mobiForge. In July 2015, inspired by something Mat Marquis said at TXJS 2015, I suggested that the average web page weight would equal that of the Doom install image in about 7 months time. Enabling Rich Snippets for Articles You can mark up your articles with structured data, providing details such as the headline, images, publish date and description. How to tell if a website uses WordPress - WinningWP. There was a time when WordPress sites looked like WordPress sites. Headers and footers all looked a bit generic, pages all seemed to have two-column layouts and sidebars were all made up of the same widgets. Those days, however, are largely a thing of the past. Majority Of Digital Media Consumption Now Takes Place In Mobile Apps.
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. App Users The report also details several interesting figures related to how U.S. app users are interacting with these mobile applications, noting that over one-third today download at least one application per month.
Majority Of Digital Media Consumption Now Takes Place In Mobile Apps. Mobile marketing statistics 2016. "Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. AMP — WordPress Plugins. 5 Ways to Make Your Content Mobile-Friendly for Increased Traffic and Engagement. The six key components of mobile SEO in 2016. What CMOs Need to Know About Google’s AMP Project. Mobile marketing statistics 2016. How to speed up your mobile internet: Google's AMP brings super-fast, instant loading to mobile websites. Amphtml/amp-html-format.md at master · ampproject/amphtml. Adding Analytics to your AMP pages Accelerated Mobile Pages (AMP) - Analytics Help. Google has launched Accelerated Mobile Pages. Create Your First AMP Page. Include Iframes and Media.
How to Style Your Pages. Validate AMP Pages. Web Tools - Google Developers. Validate AMP Pages. How to Contribute. Amphtml/amp-html-format.md at master · ampproject/amphtml. Amphtml/examples/metadata-examples at master · ampproject/amphtml. What will Google’s Accelerated Mobile Pages (AMP) mean for marketers? Category:accelerated-mobile-pages-amp (in Webmaster Central Help Forum) Mobile Friendly Websites The Definitive Guide To Technical Mobile SEO. Mobile Friendly Websites Google’s growing problem: 50% of people do zero searches per day on mobile. Outil de test d’adéquation à l’utilisation sur appareil mobile. Announcing the Bing Mobile Friendliness Test Tool. SMX West 2016 - Full Agenda, Day 1. Changes in rankings of smartphone search results. Helping users find mobile-friendly pages. Get Started — Webmaster's Mobile Guide. Customize Your Website Software — Webmaster's Mobile Guide.
Mobile-Friendly Test. Finding more mobile-friendly search results. It's Official: Google Now Counts Site Speed As A Ranking Factor.