Email Attention Spans Increasing [Infographic] Email marketing engagement and response statistics 2018. Email marketers often ask "how do our campaigns compare"?
They're looking for email statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. The Ideal Length of a Sales Email, Based on 40 Million Emails. According to TOPO, prospects open less than 24% of sales emails.
That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all. Salespeople today rely on email more and more in their prospecting efforts. But what’s the point of sending emails if the recipients aren't reading them? With this in mind, sales reps would be smart to look into the factors influencing the open and response rates of the messages they send.
If you’ve ever wondered why you aren’t hearing back from the prospects you’ve emailed, I have some good news for you. The data, based on a collection of more than 40 million emails, showed messages that expressed either moderate positivity or negativity evoked 10 to 15% more responses than completely neutral emails. The optimal length of an email has been much debated. Next, the study showed emails written at a third-grade reading level had the highest response rate. Marketing Automation Features — SharpSpring. 5 Things Your Email Subject Lines Are Missing. Ah, the elusive subject line.
Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep. No really, you’re a sleep talker. The truth is that subject lines are the doorway into your email campaigns. Let me first reveal that subject lines are everywhere—on billboards, in songs and commercials, magazines, news articles, and even everyday conversations. I’ve spent the last three years working in demand generation with one major goal in mind: crack the code on writing the perfect subject line. 1. You know that one friend who’s horrible at telling stories? People want to know why your email is more important than the thousands of others in their inbox, so put all the important, actionable words in the front of your subject line to entice opens. 2. 3. People love numbers and lists. Leads for SumoMe. 9 Best Email Subject Line Styles to Increase Open Rates.
How many unread emails do you have in your inbox?
300? 800? Or maybe, if you’re like me and are on countless mailing lists, 2,644? And that’s after a little Gmail spring cleaning! We get a TON of emails every day, and a lot of them are never opened. Your subject line is your first (and maybe your last) impression on users. There are a few different schools of thought when it comes to creating slam dunk subject lines. 1. There’s a lot to be said for minimalism – users need you to be clear and concise in your subject lines, as time is always an asset.
MailChimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures. Most of these subject line examples involve updates or notifications connected with a user’s social media activity, order status, etc. 2. A humorous subject line can really stick out among the dry, dull emails surrounding it. The 17 Best Email Subject Lines for Increasing Open Rates [+ Video] By Amanda MacArthur • 09/02/2015 Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share What’s the source?
Well, it’s no big mystery. It’s simply that all editors and copywriters are veteran thieves. They all study, admire and copy each other’s work. Master SEO content writing, the best email marketing strategies and a long-tail social media formula every publisher should be using when you download our FREE Organic Audience Development Strategy handbook. The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your List - Social Triggers. If you have a website, the best way to get more email subscribers is simple: Use more email sign-up forms.
Yes, you can overdo it, but the truth is, even when you think you have too many, your forms may be invisible to your visitors. Question is where do you put them? There’s 7 high-converting places, and now I’ll go through each of them.