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Google Algorithm - RankBrain, Possum,Penguin, Panda, Hummingbird

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How Google measures the authority of web pages. Official Google Webmaster Central Blog: Mobile-first Indexing. Today, most people are searching on Google using a mobile device.

Official Google Webmaster Central Blog: Mobile-first Indexing

However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher. To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

The Periodic Table Of SEO Success Factors. Ranking Factors 2015: Understand how the deck is stacked. The Myth of Google's 200 Ranking Factors. Did Google's Fred update hit low-value content sites that focus on revenue, not users? HTTPS Required for Collecting Sensitive Information in Chrome as of January 2017 - Search Engine Journal. Google has cautioned site owners that, at the end of January 2017, Chrome will mark sites without HTTPS as non-secure if they collect sensitive information like passwords and credit cards.

HTTPS Required for Collecting Sensitive Information in Chrome as of January 2017 - Search Engine Journal

“Enabling HTTPS on your whole site is important, but if your site collects passwords, payment info, or any other personal information, it’s critical to use HTTPS.” From the sounds of it, if a website collects sensitive information on any of its pages, the entire site will be marked as non-secure. Therefore, sitewide HTTPS is necessary for a site to be marked secure, even if only one page collects personal data. Without HTTPS, sensitive information can be stolen, which is why Google has been championing the use of HTTPS across the web with its #NoHacked campaign.

In addition, Google also gives a slight ranking boost to sites with HTTPS. Should this be a cause for concern? Newly-granted Google patent sheds light on how the search engine sees entities. June 2016 Google Webmaster Report: Mobile Friendly, Penguin, Search Console & More. Official Google Webmaster Central Blog: Penguin is now part of our core algorithm. Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for.

Official Google Webmaster Central Blog: Penguin is now part of our core algorithm

These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update. After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages.

Here are the key changes you'll see, which were also among webmasters' top requests to us:Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Everything you need to know about Google's 'Possum' algorithm update. Penguin 4.0 is finally here, Google confirms. After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that its Penguin algorithm update is rolling out in all languages.

Penguin 4.0 is finally here, Google confirms

The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translated to 12 billion queries. Here we’ll detail all the changes you can expect from Penguin 4.0 according to Google’s blog post. But first a little refresher… What is Penguin? According to Adam Stetzer in his post on the delayed Penguin update, Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Penguin basically hunts down inorganic links; the ones bought or placed solely for the sake of improving search rankings. FAQ: All About The New Google RankBrain Algorithm. The four pillars of the future of SEO. Google Penguin explained. One of the most painful Google updates that can hit a website is called Penguin.

Google Penguin explained

Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you have certain links, your rankings will become lower, not higher. “Luckily”, if a site is hit by Google Penguin, 9 times out of 10, the owner has been gaming the search engine and could have seen it coming. Search Engine Land's Guide to Google Hummingbird. SEO Basics: How Google Determines Search Engine Results. When it comes to SEO the question everybody wants an answer to is how does Google determine their search engine results?

SEO Basics: How Google Determines Search Engine Results

Google are very secretive when it comes to their algorithms but major studies have taken place which have shown correlations between high search engine positions and a number of factors including external links and social shares. Audience Bloom have put together this infographic which highlights the key findings of those studies. Share with your followers: Related. Google Toolbar PageRank Is Now Officially Dead.

On Monday, March 7 2016, Google officially killed off Toolbar PageRank scores to the few browser tools and web site tools that use it.

Google Toolbar PageRank Is Now Officially Dead

The 0 to 10 PageRank score that was heavily used by SEOs and webmasters in the early 2000s will be completely unavailable to all within two weeks. Google told me it takes time for all the servers to completely remove the score. So technically, March 7th was the last Google Toolbar PageRank update, which essentially removed the data used by external tools. I covered this at Search Engine Land yesterday afternoon. If you are using tools now to check PageRank, which I doubt, they will stop working within a couple weeks.

10 Signs Google PageRank is Dead...to Non-Googlers. I keep seeing the same question posted over and over, “Is Google PageRank Dead?”

10 Signs Google PageRank is Dead...to Non-Googlers

My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore. I did a little research and came up with 10 signs, from which we can safely assume Google PageRank is dead to non-Googlers. 1. In 2009, Google removed PageRank data from Webmaster tools. We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. 2.

Checkout this graph I whipped up. 3. Thinking back, Google never did add a PageRank to their own browser, Chrome. 4. Previous to Matt Cutts’ response Google only updated PageRank once that year, on February 4, 2013. 5. Understanding Google Panda: Definitive Algo Guide for SEOs. Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.”

Understanding Google Panda: Definitive Algo Guide for SEOs

These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are considered low quality, which results in sites with higher quality and valuable content to rise higher in the search results. But it is easily one of the most misunderstood algos. Simply put, as a Google spokesperson told us, “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. Google Panda Is Now Part Of Google's Core Ranking Signals. FAQ: All About The New Google "Hummingbird" Algorithm. How To Prep For The Pending Penguin Update & Ensure You're Penalty Free In 2016.