Social Media Org Culture
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How has the activity of organizational change been changed, with the advent of social media? Back when I was an internal OD/Org Change manager in the Soap Plant, we spread ideas about change the old-fashioned ways: meetings, photocopied paper mail, and face-to-face conversations. With the rise of enterprise social networks , and all of those messaging, micro-blogging, meet-up-ing, and connecting tools, the world of an internal organizational change agent must also have changed– but how?
BlackRock — the largest investment-management firm in the world — faced a challenge companies of all sizes face: How to get valuable information to staff who need it, and efficiently. At BlackRock, this problem was especially affecting their sales team. Everyone was trying to feed them information.
It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics.
I was sitting at brunch a few weeks ago trying to convince a colleague why it’s so important for today’s CEO to be involved and active in social media.