5 Ways to Use Social Data to Grow Your Business. Are you tapping the social media data stream?
Inside that river of data lives great insight that can give your business an edge. Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base. In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales. #1: Listening Data. The Fantabulous Lists of Social Media Case Studies. February 14, 2011 A guest says: Thanks for this.
Learning from the social media policy mistakes of the Commonwealth Bank. Last week the Commonwealth Bank received a panning for its new social media policy.
Going beyond guidance for staff in their use of social media, the policy made it a requirements that Commonwealth Bank staff tell their managers about any negative comments about the bank they see online. The policy also required that staff do everything in their power to have these negative comments removed from the internet, under risk of disciplinary action or even dismissal.