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Your video is not a Field of Dreams. If you simply build it no one will come. In this four part series on video optimization for search, we will help you learn important tips and tricks about Video Search Engine Optimization (VSEO). VSEO is important because the Search Engine “spiders” or “bots” are your first audience.
Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense.
When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has to offer, but if you don’t, then free and freemium tools are the alternative. Free tools are just that – free to use as much as you want for any of your projects. Freemium tools, on the other hand, have both free and premium rate plans based on your needs. The following are my six favorite free and freemium tools that are indispensable for SEO’s everywhere.
Fish Where The Fish Are Join me, Wednesday, September 19, 2012 at 1PM ET, as I moderate the #SMChat topic: Social Media and SEO. I’m having a problem with this week’s questions, not because I can’t come up with a topic (in fact I’ve got too many of them waiting to be typed up!), but rather because I know, #SMChat founder, Chris Jones always comments on how much he likes my pictures and I’m have a tough time deciding what would be a photo representative of Social Media and SEO… Since my answer when people ask “What is the best Social Media platform for my brand?” is often, “Fish where the fish are…” I’m using this picture of the two cutest fish catchers I know! So, what does “Fish Where The Fish Are” really mean?
Top SEO Tips for anyone who’s practicing the SEO Mindset Glanced into the #UsGuys stream and saw these Tweets: RT @RababKhan: @MediasRes What does “algorithm frequency” mean? As in google loves frequently updated content? #usguys RT @danenow : Yes!
Just a few years ago, professional networking meant printing off your resume, attending job fairs, and scheduling coffee dates with old co-workers or friends of friends who could help you land your next dream job. That has all changed with LinkedIn. Now you can publicly display your resume, easily interact with industry professionals, and discover that your new boss is connected to your favorite college professor. And with its recent IPO, LinkedIn has been all over the news. After talking with my colleagues at Lab42 about our LinkedIn profiles, we were interested to find out exactly how other users were interacting with the site. Lab42 surveyed 500 Americans who were registered LinkedIn users to discover how they utilized their profile and to see if they valued LinkedIn as a professional networking tool.
Do you shove lots of ads at the top of your web pages? Think again. Tired of doing a Google search and landing on these types of pages? Rejoice. Google has announced that it will penalize sites with pages that are top-heavy with ads.
Ethan Marcotte coined the term Responsive Web Design and soon after wrote an amazing book on the topic. A Book Apart’s Responsive Web Design is the perfect stepping stone to getting started coding and designing responsive websites. For those of you who may not know what I’m talking about, Responsive Websites are websites that adapt to their surroundings rather than being substituted for alternatives. Instead of multiple versions of websites for mobile devices, tablets, projectors, and more; we create one website that responds to the dimensions of the screen or the device it’s been loaded on to.
A few weeks ago I had to have an apartment lock changed in New York City. My wife and I are responsible for managing the estate of a close friend who just passed away. Getting this lock changed in a timely fashion was important. Since I was staying in Connecticut at the time I performed a Google search using the keywords that I felt would yield the best results.
Search engine optimization is a process to improvise traffic on a website. It includes different kinds of search like image search, local search and video search etc. I have seen many organizations hiring SEO companies which pay huge money and don’t get any results. My question was, is it so difficult?
This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords. I have used the example of a client with a number of sub brands to demonstrate. Pay attention to the difference between AND and OR statements in the examples. As a non-developer, I find them to be tricky little weasels . There are four parts to the process: Choose the right brand keywords Set up a custom segment for brand keywords Set up a custom segment for non-brand keywords Check that your segment numbers add up
Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I’ve spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. And, in-turn, make more money.
There are plenty of tools and services out there for measuring useful statistics when doing research on websites. I’m often surprised to see people choose expensive tools with limited capability over Google Analytics. It’s true that Google Analytics feature set can seem a bit daunting, but if you invest a little time learning about it, Google Analytics can really be a valuable tool for user experience designers.
Ron Jones | April 4, 2011 | 8 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/search/search-marketing;page=article;artid=2039234;topcat=search;cat=search-marketing;static=;sect=site;tag=optimization;tag=seo;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/search/search-marketing;page=article;artid=2039234;topcat=search;cat=search-marketing;static=;sect=site;tag=optimization;tag=seo;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a>
Numerous companies start blogs to better connect with customers (but often through a narcissistic lens ). In most cases, Public Relations departments manage social media and blogging for companies which is great for promoting key messages and distributing information. That’s the Push side of PR. But the Pull is often overlooked. Most corporate blogs are not only boring , but they’re disappointingly difficult to locate on search engines. Key messages, voice and timing are considered, but keywords to drive search traffic are not.