55 US Mobile Facts Every Marketer Needs For 2015. Mobile devices, smartphones and tablets, have changed our lives. As a result you need to plan your 2015 mobile marketing NOW!!! Skip the kisses, I’ve got to check my smartphone according to Touluna (August 2014). 65% of US smartphone users check their phones within 15 minutes of rising64% check their phones within 15 minutes of going to bed. But for millennials smartphones are personal devices where they spend significant time according to a Mitek and Zogby Analytics study (June 2014). (For more information on how millennials see the world here are 30 millennial demographics to help you.) 87% of millennials always have their smartphone at their side, day and night78% of millennials spend over 2 hours a day using their smartphones.68% of millennials consider their smartphone to be a personal device.
Here are 55 US mobile facts to help your 2015 mobile marketing plans so you won’t miss a large portion of your audience, regardless of whether your business is B2B or B2C. US tablet market. Q&A: Tips for Planning Your Cross-Device Marketing Strategy. You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment. The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email.
There is magic in delivering the right message to the right customer, in just the right environment. Adam Marchick knows this well—he founded Kahuna, a mobile marketing automation platform because of it. I interviewed Adam to learn more about engaging users across different devices in different environments. Sean: How has today’s multi-device world affected the way brands and apps approach user engagement? Adam Marchick is the CEO and co founder of Kahuna. Adam: The multi-device world has disrupted marketing and forever changed how brands communicate with customers. What makes a successful mobile engagement marketing strategy? 4 states of mobile user engagement. Samples of Yummly push notifications. ALERT: Search Marketers: The Time To Focus On #... Portrait of a Mobile Consumer.
Only 1 in 10 Online Shoppers Say Mobile Is Preferred Method for Making Purchases. By MarketingCharts staff A plurality 44% said they’d prefer to purchase online via a desktop or laptop computer. The most common reasons given for shopping on a computer rather than a mobile device were that respondents can’t get a clear or large enough image of the product on mobile devices and that product information cannot be easily viewed. Mobile devices have (unsurprisingly) a bigger influence in the research process, with 1 in 5 respondents preferring to conduct their research on a tablet (11%) or smartphone (10%). The biggest difference between research and buying preferences is seen for physical stores, though. While just 13% of respondents prefer to research products in-store, 41% prefer to make their purchases in-store.
Indeed, the study finds that online shoppers search online and buy in-store 13% of the time, as opposed to searching in-store and buying online (showrooming), which occurs an estimated 7% of the time. Is 2014 Finally The Year Of Mobile? The fourth-annual research study of shopper behavior by Cisco Consulting Services is a wake-up call for retail IT. Shopper App | Mobile Retail Apps for Consumers. Where will mobile ordering take restaurants next? SmartBlogs. Fast casual isn’t just the fastest-growing segment of the restaurant industry, it’s also out in front when it comes to adopting mobile technology for ordering and payments, tools that fast-food chains and casual concepts are only now beginning to seriously explore. Image via OLO “Drive-thrus are starting to think about using self-serve and digital ordering — enormous restaurant groups with thousands of locations are saying, ‘this is really important to me,’” says Noah Glass, CEO of mobile ordering provider OLO. On the casual side, chains including Applebee’s and Chili’s are experimenting with table-top tablets designed to speed service, boost average checks and give guests a gadget for playing games and paying the tab.
OLO, which launched in 2005 to provide restaurant chains with online and mobile ordering capabilities, counts fast-growing chains including Five Guys Burgers & Fries and MOOYAH among its clients. OLO’s growth mirrors the rise in mobile adoption. It's a social mobile shopper's world!! #mobile ... | Social Media Ti… Publications Most Digital Time Spent In Mobile 09/24. Facebook’s Mobile Platform Will Drive The Company’s Future In 2014. Facebook's Mobile Platform Will Drive The Company's Future In 2014 More Than EVER Before Apple is about to release the new iPad. More than 9 million iPhones sold in first weekend of iPhone 5s release! Mobile is steering the future of not only internet usages and sales, but social media is completely being driven by the mobile world's activity. It is my belief that Facebook's mobile platform will drive the company's future in 2014 MORE than it has ever done before in their entire history. And we'll see a HUGE push for more tools on the mobile platform as well.
In 2011 CTO Bret Taylor stated that "MOBILE IS THE PRIMARY FOCUS FOR OUR PLATFORM. " Into 2012 we began to see the company steer to an ENTIRELY app-driven platform. Advertisers who use the Facebook platform for company growth, as we do here at A Real Change, should pay close attention to all that is expanding on the network's mobile 'steering' committee: - 43 percent of mobile gamers end up making a purchase while on Facebook 1. 2. 3. 4 Best Email Design Practices For Mobile Marketing. It is very significant for every email marketer to understand mobile email optimization, what it signifies for them and how best they can change to what is a comparatively new dimension to their marketing world.
In fact, mobile is just one more exciting tool to check when designing your emails. It is a medium that might overtake desktop in coming years for email open rate. The most important thing to keep in mind is that you are optimizing for a small tangible screen, and adjust your emails accordingly. If your product or brand’s mobile viewers are more than ten percent, then it is time to begin optimizing your emails for mobile devices. If your email marketing experiences an increase in mobile viewers, then you should go through the below tips for creating the wonderful mobile email marketing design. 1. For most effective mobile engagement, email marketers must copy this reverse pyramid technique, presenting what they think about to be the most essential constituent of the email first. Relevancy Maximizes In-Store Mobile Touchpoints. Nielsen recently released a mobile shopping study, “A Mobile Shopper’s Journey: From the Couch to the Store (and Back Again).”
The results themselves aren’t all that shocking. It’s no longer a question of whether these in-store mobile touchpoints exist, or of their importance. It’s a matter of how marketers can maximize their benefits. The opportunity exists to make them hyper-relevant through 1:1 waste-free advertising. “En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip. Once they arrive at the store, 37 percent stay organized using lists while shopping on their phones. So, the mobile opportunity exists throughout the shopping experience—but to drive the point home about maximizing opportunity through relevancy, a recent study from Janrain found that 74% of consumers get frustrated with websites when content, offers, ads, promotions, etc. appear that have nothing to do with their interests.
A Well-Executed Mobile Facebook Contest: What Does It Look Like? Publications Missing the Mobile Commerce Revolution 05/24. While a large percentage of actual shopping transactions may not happen on a smartphone, it doesn’t mean the mobile device isn’t having a significant impact on purchases. A new study looking at multi-screen activity found that a majority (75%) of consumers learned something new via mobile and their in-store purchase was influenced for almost half (45%) of them.
The global study in 14 markets by InMobi focused on the impact of various media and found that mobile is increasing in importance. For example, mobile ranked first in media consumption among mobile Web users, who consume 108 minutes per day, compared to 52 minutes from radio and 92 minutes from television. But from a mobile commerce standpoint, the more significant findings center on the impact mobile has on shopping activities. In terms of mobile influence on their shopping behavior, the study found that mobile helped 69% of consumers find something nearby, 55% to reconsider a product and 46% to buy via their mobile device. Who Mobilized Consumers' Shopping Habits? It's All You! July 02, 2013 Who Mobilized Consumers' Shopping Habits? It's All You! Time Inc. value magazine All You turned a new contemporary page by implementing ShopAdvisor technology to allow tablet readers to purchase items featured in the publication. All You Deputy Editor George Kimmerling says many of the shopping brand's budget-conscious readers, who are primarily female, flip through the print publication in front of a computer to hunt for deals on featured products.
“Not everyone is going to be carrying your magazine around,” Kimmerling says. For every page in the tablet edition that features products, whether in an advertisement or editorial, there's a button that, when clicked, provides a list of the products on that page and links to all the places they can be purchased; hence providing a “natural environment” for readers to look for deals right in the magazine, Kimmerling says. Kimmerling adds that delivering multichannel experiences is crucial for publications today. Marriott Hotels debuts innovative mobile check-in feature via app - Applications. Marriott Hotels checks into mobile Marriott Hotels has launched a mobile application that allows travelers to check into a hotel from their mobile device in an attempt to reach its increasingly mobile guests. The app is available at 31 hotels in the United States and Canada.
By the end of the summer, the app will expand to all 328 Marriott Hotels, which the hotel brand claims is the broadest mobile application of its kind in the U.S. and Canada. “We’ve had mobile bookings since the end of 2010, and our guests have told us they want to engage with us during their stay, so we’re now adding mobile check-in,” said George Corbin, senior vice president of digital at Marriott International, Bethesda, MD. Mobile check-in To use the Marriott Hotels app, guests must check-in after 4 p.m. the day before their reservation or up to two hours before arrival. Additionally, the app will automatically notify guests when their room is ready. Additionally, mobile booking grew roughly 125 percent last year. Marketing to Today's Mobile Consumer. Ah, the mobile consumer.
They’re on the go, they’re everywhere, and they want all the information they could get on their desktop right on their smartphones and tablets. It’s not a small feat for marketers, agencies and designers. In fact, it’s a pretty hefty undertaking. The good news, however, is that there is a lot of data to be gleaned and shared across your business thanks to these mobile consumers, which can be used to market to them in innovative + refreshing ways. First, the trends: It’s true that most people still do much of their in-depth product research on a desktop (65%). However, the number of people utilizing their smartphones and tablets for research is growing: 37% of consumers say they use a tablet for research and 14% use a smartphone. It may surprise you to know that when consumers are shopping online at a retailer that also has a brick-and-mortar store (e.g.
So what does a mobile consumer look like? Source: Forrester Second, the opportunities: 1. 2. 3. 4. 5. 6. Things to Consider While Testing a Mobile Appli... Smartphones, Tablets Drive Faster Growth in Eco... How to Make your Site Mobile Friendly, Part 2. Editor’s Note: This is “Part 2″ of a 2-part series on making your website mobile friendly. “Part 1″ we published previously. In “How to Make your Site Mobile Friendly, Part 1,” I addressed how technology is only part of the answer for creating an effective mobile website. You also need to design for your users and their expectations, which is what I’ll address in this “Part 2″ installment. Back to Basics When deciding what to include on your mobile website, start with listing your objectives.
Business Objectives What are the objectives of the mobile website? Visitor Objectives What do your mobile site visitors want to do? The key to a good customer experience is to determine how you can address the needs of your visitors and provide that functionality. At all times, keep in mind that your visitor is using a small screen. Guidelines for Good Mobile Website Design Below are the most common recommendations for building a mobile-friendly site.
Layout Mobile thumb hotspot example from .net magazine. How to Make your Site Mobile Friendly, Part 1. Editor’s Note: This is “Part 1″ of a 2-part series on making your website mobile friendly. “Part 2″ we published subsequently. According to a recent study from Pew Internet & American Life Project, 46 percent of Americans use smartphones. Small to medium-size businesses are searching for cost-effective solutions for capturing this audience and for making their websites more mobile-friendly. It’s also imperative that the mobile sites be visitor-friendly. To do so, design changes are often necessary, as is the focus of the site. What Do Your Visitors See? Do you know what your customers or site visitors see when they come to your website via their phones? To see what your website looks like on smartphones and tablets, you can use a mobile conversion website service such as G0 Mo, created by Google and Duda Mobile.
Go Mo lets you test to see what your website looks like on mobile devices. Technical Solutions There are many solutions to optimize your site for smartphones. 1. 2. 3. 4. Coming Up. Apple Buys Indoor Mapping Startup WifiSLAM. As a part of a larger effort to improve and grow its mapping services, Apple has acquired mobile location startup WifiSLAM. According to the Wall Street Journal, sources familiar with the deal say the sale price was about $20 million. The move signals another step Apple is taking to improve its Maps presence, which was widely criticized when it replaced Google's existing Maps app in September.
Apple Maps earned a reputation for omitting transit directions, giving poor navigation and displaying incomplete 3D views that distort national monuments. Now, with the acquisition of the two-year-old WifiSLAM, Apple will likely offer indoor GPS mapping of businesses such as office buildings, sports venues and retail locations. Image via Flickr, Brett Jordan. How to Attract and Retain Mobile Consumers [INFOGRAPHIC] Nielsen’s Mobile Consumer Report. Nielsen have just released their Mobile Consumer Report. It’s got some interesting findings, so we thought we’d give you a summary. The current landscapeMobile phone ownership in both developed and high-growth countries has reached a critical mass, with no growth from the first half of 2012.
The high rates of ownership are shown in the below graph: Nevertheless, the kinds of phone we own are changing. Smartphone ownership is highest in South Korea, China, Australia and the UK, whilst those in Turkey and Brazil were most likely to own a multimedia phone. Feature phones are most popular in India, owned by 80% of all those with a device. Some countries have a higher prevalence of multiple-device ownership, too, as highlighted by the coloured segments in these pie charts: Behaviours: shopping, social & videoWorldwide, text messaging is by far the most popular use of a mobile device.
Another big use of smartphones is in watching mobile video, the frequency of which is shown below. Publications Showrooming May Not Be the Retailer Challenge 02/22/2013. #SMCHAT. Publications Study: Shoppers Ready To Bail In Five Minutes Or Less 01/31/2013. Mobile marketing / Interesting mobile stats. Mobile Apps a Must-Have for the Hospitality Industry. Mobile Commerce – What You Need to Know [Research. 40% of Tablet and Smartphone Owners Use Them While Watching TV. Do you have a mobile friendly website? Flurry Report Shows Consumers Now Spend More Time with Mobile Apps Than on The Internet.
10 Key Considerations for Your Mobile Web Design Strategy. ComScore Study Shows Mobile Email Usage Exploding. Mobile Marketing: 56 MUST Have Facts [Data Included. 10 Mobile Trends for 2011. More Ways to Use Your Phone for Purchases. Mobile Marketing: 56 MUST Have Facts [Data Included. Got Mobile? 8 Mobile Marketing Strategies You Need NOW! Google’s Revenue Rose 17% Smartphones More Effective for Ad Campaigns. 2011 To Become The Year Of The Smartphone? Gartner Forecasts Record Mobile App Revenue for 2011. Got Mobile? 8 Mobile Marketing Strategies You Need NOW! 5+ Mobile Marketing Resources - The Essentials.
Sosiale søk Norge. Starbucks Goes National with Mobile Payment System. Mobile Advertising Guidelines.