Measurement
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How to trace your website traffic with use of google analytics
You can trace your daily, weekly or monthly traffic of your website, it is a few steps process after completing these steps and integrate google analytics in your webpage you can find all source of traffic, all location where your site is being visited, how many of them are unique visitors. Google analytics is a very powerful tool to trace these things. Step 1 : First of all you should have a google account by which you want to create a analytics account for any of your website or webpage . Step 2 : http://www.google.com/analytics/ Go to this url & click on Sign up now. if you have any google account then give your google account user name & password.
Social Media ROI for Idiots | Social Media Today
Some companies are still have trouble understanding the return on investment of a well-run social media campaign. In an effort to take into account short attention spans and a general lack of interest in changing hard and fast attitudes we've put together a quick, and easy, piece here to show how social media not only gives a great return on investment, it now surpasses most traditional media. Traditional ROI is calculated: ROI = (revenue - investment) / Investment * 100.Measurement
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb ( slides and video ) where I introduced this to the public for the first time. [The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal]
Framework: The Social Media ROI Pyramid « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
One of the most common questions small business marketers are seeking to answer is, “How can I really benefit from social media?” Social media has certainly changed and improved how small to mid-size businesses can carve out space and connect in an extremely crowded marketplace. When companies participate on the social web in a meaningful way, it helps create a personal connection between customers and the brand. One of the greatest benefits specifically for small businesses is that access to potential customers has increased tremendously.
Small Business Social Media Marketing - 3 Success Stories - Online Marketing Blog
8 Keys to Blogging Success | Social Media Examiner
Are you considering starting a blog? Maybe your blog isn’t working for you? Blogging is one of the hottest ways to build business online.
How to identify Goals and KPIs for your website in Google Analytics | Online Marketing Blog | Digital Marketing Blog
This post focusses on why, what and how to set up goals and KPIs (Key Performance Indicators) in Google Analytics. When delving into the world of web analytics it can become overwhelming, very quickly. You have a lot of questions, you’re expecting answers to those questions, and you’re expecting it to solve all your problems.How to Calculate the ROI from Social Media Marketing
Author: Tom Pisello Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog , see related research and best practices or follow him on Twitter @tpisello . Get daily articles and news delivered to your email inbox and get CMI's exclusive ebook FREE .
Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. However, businesses are facing an uncomfortable truth: There are no “best practices” for measuring a successful social media campaign. Crowd behavior is dynamic and context-specific, and it is difficult, if not impossible, to build a “one size fits all” solution.
Making Data Relevant: The New Metrics for Social Marketing
Maximizing Social Media Marketing ROI | Terametric - Terametric Friday: Top Stories in Social Media ROI » Terametric Blog
Welcome to Friday, January 7, 2011, edition of “Top Stories in Social Media ROI.” This is Terametric’s series where we keep you updated on the critical evolution of marketing Return on Investment in the Social Media Channel. Our top stories for today: Marketers Spending More on Social Media for the Wrong Reasons
Maximizing Social Media Marketing ROI | Terametric - The Two Biggest Pains of Social Media » Terametric Blog
Posted in Inbox Influencer , Influence , Social Influence Marketing by Chris Selland on February 2nd, 2012 As our base of Inbox Influencer users continue to grow, we are getting many questions regarding how we drive relevance – and make suggestions based on not just how generally ‘influential’ someone is, but also what they communicate about and to whom. Posted in Content Marketing , Focus.com , Social Media Marketing by Chris Selland on January 30th, 2012 A UMass Dartmouth study has found that the percentage of Inc. 500 companies blogging dropped significantly in 2011, while attention to Twitter, Facebook, LinkedIn and other social channels continued to expand rapidly. But should Social be replacing Content Marketing, or enhancing it? Posted in Focus.com , Inbox Influencer , Social CRM , Social Intelligence , Social Media Analytics , Social Media Metrics , Strategy and Analysis by Chris Selland on January 25th, 2012
Google Webmaster Tools Expose Analytics Lies « beu blog
Over the holidays, Google rolled out a pretty major update to Webmaster Tools. This latest update provides much more detail in terms of data and reporting. So much in fact, that some folks seem confused now about the difference between Google Webmaster Tools and Google Analytics. The big difference for SEO is that Google Webmaster Tools shows Google’s own data for URLs in Google SERPs and doesn’t track web pages like Google Analytics. In addition to the key difference in reporting, Google Webmaster Tools requires no installation. While it’s difficult to say for sure, this update should force folks to abandon the ignorance is bliss mentality when it comes to analytics reporting once and for all.When the boss assigned me a blog on the ROI of social media, I accepted the task with a certain amount of hubris. Confident in my favorite data-full online tools and toys, it seemed obvious that a simple-sounding metric like return on investment would be, not only calculable for social media, but more easily tracked and updated than it has been before. Technology, apparently, is no cure for being dead wrong. Having read, crowdsourced, debated, and scoured, I am now convinced that, despite what you may read in Google search results, there is no meaningful way to track ROI for social platforms, unless you are lucky enough to be in straightforward e-commerce, using trackable coupon codes, landing pages, etc–and even those efforts may only quantify a fraction of your results.
ROI vs. KPI — Why Social Media Can’t Show You the Money | CustomerThink
The Klout Myth and Living Above The Influence | South Florida Filmmaker
If you spend any amount of time on twitter, you’re probably already familiar with Klout , a service which claims to measure your overall online influence. Much has already been written on the pros and cons of Klout (you can find several excellent observations here ). To many, however, there is a big difference between real influence and online influence. When I see unemployed, 20-something year-old social media enthusiasts with Klout scores in the 70s, it makes me ask myself: “Who are they really influencing?” . Besides, what exactly does having a high Klout score really mean when Lady Gaga’s score is 90 and Bill Gates’ is “only” 77?Read the whole thing at AdAge →
Your Followers Are No Measure of Your Influence - Advertising Age - Special Report: Influencers 2010
Neil Mason | December 21, 2010 In the course of our work, we see many implementations of many different Web analytics systems. Although most companies now have an analytics system, or are on their third or fourth system, the poor quality of the data that is still being reported is surprising. If you're only using the system to report very top line numbers, then it's easier not to worry too much about quality, as the data is hidden from view. Once you work with the system and use the data for diagnostics and analysis, data quality becomes more important and any data issues become more apparent.