By Laila Rehman David Rogers , digital marketing expert and author of “ The Network is Your Customer ” notes in his book how CEO’s bring up the social and digital discussion with “What are we doing on Facebook/Twitter/YouTube/Pinterest?” and are eager to enter these platform to work on “vanity metrics” such as likes, customer engagement and reach – all of which are counted by marketers (especially in Pakistan) as ROI.
How to trace your website traffic with use of google analytics Hi, You can trace your daily, weekly or monthly traffic of your website, it is a few steps process after completing these steps and integrate google analytics in your webpage you can find all source of traffic, all location where your site is being visited, how many of them are unique visitors. Google analytics is a very powerful tool to trace these things.
Some companies are still have trouble understanding the return on investment of a well-run social media campaign. In an effort to take into account short attention spans and a general lack of interest in changing hard and fast attitudes we've put together a quick, and easy, piece here to show how social media not only gives a great return on investment, it now surpasses most traditional media. Traditional ROI is calculated: ROI = (revenue - investment) / Investment * 100.
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb ( slides and video ) where I introduced this to the public for the first time. [The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal]
One of the most common questions small business marketers are seeking to answer is, “How can I really benefit from social media?” Social media has certainly changed and improved how small to mid-size businesses can carve out space and connect in an extremely crowded marketplace. When companies participate on the social web in a meaningful way, it helps create a personal connection between customers and the brand. One of the greatest benefits specifically for small businesses is that access to potential customers has increased tremendously.
Are you considering starting a blog? Maybe your blog isn’t working for you? Blogging is one of the hottest ways to build business online.
How to identify Goals and KPIs for your website in Google Analytics | Online Marketing Blog | Digital Marketing BlogThis post focusses on why, what and how to set up goals and KPIs (Key Performance Indicators) in Google Analytics. When delving into the world of web analytics it can become overwhelming, very quickly. You have a lot of questions, you’re expecting answers to those questions, and you’re expecting it to solve all your problems.
Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. However, businesses are facing an uncomfortable truth: There are no “best practices” for measuring a successful social media campaign. Crowd behavior is dynamic and context-specific, and it is difficult, if not impossible, to build a “one size fits all” solution.
Over the holidays, Google rolled out a pretty major update to Webmaster Tools. This latest update provides much more detail in terms of data and reporting. So much in fact, that some folks seem confused now about the difference between Google Webmaster Tools and Google Analytics. The big difference for SEO is that Google Webmaster Tools shows Google’s own data for URLs in Google SERPs and doesn’t track web pages like Google Analytics. In addition to the key difference in reporting, Google Webmaster Tools requires no installation. While it’s difficult to say for sure, this update should force folks to abandon the ignorance is bliss mentality when it comes to analytics reporting once and for all.
When the boss assigned me a blog on the ROI of social media, I accepted the task with a certain amount of hubris. Confident in my favorite data-full online tools and toys, it seemed obvious that a simple-sounding metric like return on investment would be, not only calculable for social media, but more easily tracked and updated than it has been before. Technology, apparently, is no cure for being dead wrong. Having read, crowdsourced, debated, and scoured, I am now convinced that, despite what you may read in Google search results, there is no meaningful way to track ROI for social platforms, unless you are lucky enough to be in straightforward e-commerce, using trackable coupon codes, landing pages, etc–and even those efforts may only quantify a fraction of your results.
Neil Mason | December 21, 2010 | 10 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/analyzing-customer-data;page=article;artid=1694610;topcat=analytics;cat=analyzing-customer-data;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/analyzing-customer-data;page=article;artid=1694610;topcat=analytics;cat=analyzing-customer-data;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> In the course of our work, we see many implementations of many different Web analytics systems.