25 Facebook Facts and Statistics You Should Know in 2014. The Do's and Don'ts of Using Facebook for Business [Infographic] You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story. Wouldn't it be nice to have a little pocket guide to navigating Facebook? To help you break through all the clutter on Facebook and actually start seeing results, we put together the infographic and tips below. Check 'em out. To learn more about how to use Facebook for business, download our free guide here. 1) Do: Use a Recognizable Profile Picture Being recognizable on Facebook is important to getting found and Liked. 2) Don't: Leave Your Company’s “About” Section Blank A preview of your “about” section is shown beneath your profile picture, and it's one of the first places people will look when they're scanning your Page. 3) Do: Coordinate Your Cover Photo, Pinned Post, and Profile CTA to Promote Marketing Campaigns 4) Don't: Use a Dummy Account.
The Best Days to Post to Facebook, Based on Industry (Infographic) By now you’ve probably setup your Facebook Business Page Correctly and extremely enthusiastic about posting to your business page. However, before you start posting it’s best to understand your audience and the day that they are more than likely to be online. Keep in mind that Facebook is really a news feed, and news feed posts will decay over time. That means, depending on your audiences activity, likes, and popularity, your posts will only be visible to them within a 30 – 60 minute window. After that your audience would need to go digging through their earlier news feed posts to find your post.
So think about your audience, cross reference them with their industry sector on the chart below (15 industry sectors), and take note of the suggested best days to post on for them on Facebook. A word of caution: Statistically speaking, there are just way too many variables to establish a 100% accurate day and time of day to post on Facebook. Infographic designed by Linchpin Infographic Design. 101 Best Facebook Apps & Tools for Businesses in 2013. 4.5K Flares Twitter 2.9K Facebook 638 Google+ 266 StumbleUpon 11 Pin It Share 144 144 LinkedIn 304 inShare304 Email -- Email to a friend Buffer 209 4.5K Flares × I couldn’t be more excited by this latest installment in my “101 Series” on the best Facebook apps and tools.
Facebook has become so huge that it’s almost impossible to manage and get the best results without using a few tools and apps. There’s something for everyone in this list – from management tools, to amazing content apps and the coolest tools that will help you stand out. I’ve had a blast trying out these tools and apps and I hope you will find some that will help you get better results from Facebook! 1. Heyo Heyo Social helps you create a beautiful fan page that actually sells. 2. 3. FanAppz helps you create some great apps that will help you get better results and stand above the competition, such as virtual gift stores, games and quizzes. 4. 5. 6. 7. 8. 9. 10. 11. Who doesn’t love a good quiz? 12. 13. 14. 15. 16. 17. Facebook Timeline Resources.
Jeffbullas. Have you ever had one of those friends that if you don’t respond to them in a timely fashion they will start to tell the world (all your friends) that you are ignoring them or that you are anti-social and not worth inviting to any social event, wedding or party ever again. The reality is that you may have just been away holidaying on a remote island off Peru, kayaking in the Himalayas, climbing Mt Kilimanjaro, having a family crisis in London and New York at the same time or “yes” you really don’t want to talk to them. Facebook is Not Just About Marketing Facebook is often seen as “the” place to market to your customers but not as a customer service channel.
The fact is that Facebook is real time and open for all the public to view with comments and posts that are asking and in some cases begging for responses that require constant care and attention. Good public relations and customer service means being proactive and not being afraid of the new social web. 1. 2. 3. 4. 5. More Reading. How To Use The New Facebook Photo Viewer As A Marketing Tool. The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your Page wall; and, replacement of FBML with iFrames.
I will be publishing a series of posts diving deeper into specific Facebook features, along with an in-depth review of all the changes and their impact on marketers. This post covers two features I’m very excited about, as they have a distinct marketing advantage: the five-photo strip at the top of Pages (similar to Profiles) and the new Photo Viewer lightbox. First, I strongly recommend that if you have not yet upgraded your Page, you need to dive in and do so right now! All Pages will automatically be upgraded next month anyway. New five-photo strip at the top of Pages HyperArts Facebook Page Photo Strip.
Facebook Tips.
ReachCast Blog, Plano, TX. If you have logged into your Facebook Page recently, you may have noticed that the site is in the process of launching a new layout for Pages that looks very similar to the recent Profile redesigns. But the new Page updates are more than simply design changes. Many of the updates will affect the way a Facebook Page administrator interacts with the Page – and how fans interact as well.
If you’re curious but not sure you’re ready to change yet, you can “take a tour” to preview what your Page will look like prior to permanently switching to the new layout. These changes will automatically be launched across all Facebook Pages on March 10. So, we created this list of 10 important changes you need to know about the new Pages – including changes to look and feel, user activity, and administrator interaction. Look & Feel 1) Photos Give Life to Your Page. Just like with the recent Facebook Profile redesigns, photos are featured on the new Page layout front and central, at the top of the page.
The New Facebook Pages: 10 Things You Need to Know - ReachCast Blog, Plano, TX. Last updated 3 years ago If you have logged into your Facebook Page recently, you may have noticed that the site is in the process of launching a new layout for Pages that looks very similar to the recent Profile redesigns. But the new Page updates are more than simply design changes. Many of the updates will affect the way a Facebook Page administrator interacts with the Page – and how fans interact as well. If you’re curious but not sure you’re ready to change yet, you can “take a tour” to preview what your Page will look like prior to permanently switching to the new layout. Look & Feel 1) Photos Give Life to Your Page.
Just like with the recent Facebook Profile redesigns, photos are featured on the new Page layout front and central, at the top of the page. 2) Tabs Are Featured on Sidebar. Facebook tabs will no longer be featured on the top of the Page. 3) Page Avatar Image Size Changes to 180 by 540 Pixels. 4) You Can Change your Page Category and Add a Subcategory. User Activity. Your Solution Guide to the Facebook Page Changes. 1. For now, Facebook Page Upgrade Is An Opt-In? The next time you visit your Facebook Page you will be given the option to “opt-in” to the new Page upgrade. Once you opt-in you can’t go back. However, all Pages will be automatically upgraded on March 1, 2011. Overall, I am happy with the upgrade. 2. There are now only two choices: “everyone” and “only posts by page”. Click here to view the embedded video. 3. You are no longer locked into the category you set when you created your Fan Page.
How to reset your category and subcategory: Click on “edit page” in top right corner Click on “basic information” in left navigation bar; set your category; set your subcategory 4. Just like your personal profile, the Pages have the photo strip above the Wall. Tip: You can easily remove a photo that you are tagged in from you last 5 by hovering over photo and clicking on the “x”. 5.
New Navigation The navigation tabs have been moved to the left under the Page photo (just like your personal profile page). 6. How To Use The New Facebook Photo Viewer As A Marketing Tool. Facebook Pages - 4 Strategic Marketing Tips to Engage Fans. Local marketers are engaging with Facebook like never before according to small-business social network MerchantCircle.
Their new research states that 70% of small businesses now use Facebook to reach consumers. This is up from 50% a year ago and is more than the 66% of them that say they currently use Google search advertising. So what this means is that Facebook now ranks as the most popular marketing tool among local businesses. Creating your Facebook Fan Page is only the start. To make it successful you need engagement, interest and constant connection to keep your fans coming back. Here are four strategic tips to help you have a successful Facebook Fan Page. 1) Create a Facebook/Social Media Editorial Calendar Regular interactions like daily status updates and weekly promotions are important but so too are seasonal marketing opportunities like holidays, events. 2) Keep Users Engaged Between Campaigns and Events 3) Start Measuring and Optimizing Your Brand Presence. Facebook Tip – 4 steps to Customising Your Facebook News Feed.
Have you found yourself missing posts in your news feed on Facebook from friends or Pages that you used to see? Recently Facebook changed the news feed setting to provide us with two options: - Show posts from: friends and Pages you interact with the most - Show posts from: all of your friends and Pages. I recommend that you take a moment to check your settings for your news feed. To edit your general preference for posts you see just follow the steps below: 1. 2. 3. 4.
If you decide to see content from all of your friends and Pages but then find you are getting content you don’t want to receive, of course you can always ‘un-friend’ someone or ‘un-fan’ a Facebook Page. Alternatively you can hide a Facebook Page or a Friend from your – just click the “x” that appears when you hover over a story you want to remove from your feed.
. - “Hide this post” which will remove the individual post from your news feed What other questions do you have about the recent changes to Facebook? Connect: Authored by: 5 Tips on Better Facebook Marketing for B2B Companies. Facebook has been a great tool for reaching consumers directly for many B2C brands. But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely. Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is still considering where Facebook might fit within an online marketing mix, here are five tips on building a Facebook fan page that will better support a B2B brand: 1. After establishing a relationship with fan page followers, encourage them to provide input on the content being shared. 2.
The best advocates are happy customers already engaged with a B2B company’s product or services. 3. 4. Connecting a blog feed to Facebook will increase the likelihood content will reach prospects through another social channel. 5. Facebook marketing for B2B companies isn’t limited to the mega corporations. New Messaging Makes Facebook More Powerful. I got my notification tonight inviting me to switch to the new Facebook messaging platform. If you’re interested, I recorded a screencast of my life switch so you can see how it should go and how simple it is. It’s posted for public viewing at Exploring Social Media (more about that on Monday). At first glance, it just seems like a neat feature update for the user.
But think beyond your personal satisfaction (or something else to complain about) for a moment and think about what this does for Facebook. Integrating email (along with giving every user an @facebook.com email address) and text messaging into the same place you get your Facebook messages now brings many users a single inbox. No, that’s not true for businesses. Facebook has always billed itself as a social utility. Some other immediate items to know about the functionality: All the messages you send to and from someone are archived and threaded so y ou can keep an ongoing log of your communications with them. Pearl Women's Center (10) Facebook Rolling Out Brand New Photos Interface. Genworth Celebrates. Why Facebook’s New Photo viewer is a Big Deal for Marketers. Not sure if this has rolled out to everyone yet, but there’s new functionality that pops-up photos in Facebook instead of taking people away to a different screen.
As mentioned in this cool, detailed post showing how they got to this design, it’s also worth looking at the all-new ad space provided in an area that is difficult to look away from. In fact, it seems like the best-designed ad space yet. But what makes this paid media different from any other? The key here is focusing the viewer on a smaller set of information than at any other point in the Facebook experience. Once you’ve gained that focus, there’s an incredible amount of personal attachment between the people in the photo and the people viewing it. Put together, what we have is incredibly targeted, attention-getting ad space.
Even more, let’s not forget about the basic human behavior of wanting to mimic or be a part of what our friends are doing. What do you think? Connect: Authored by: Michael Leis See complete profile. New Report Uncovers The Anatomy Of A Facebook Post. Compelling Facebook Fan Pages. I asked people to point out the most compelling Facebook fan pages they knew about. I was asking because I am interested in making something actually happen on Facebook. My efforts to market within Facebook haven’t gone especially well. I can move a lot of people around other parts of the web quite well. But inside Facebook? Where there are TONS of people? Nothing. I never seem to get motion. Debt Wise Debt Wise Social Rank Social Rank Living in Pleasanton Living in Pleasanton Diesel Diesel The Pampered Chef The Pampered Chef Bigelow Tea Bigelow Tea Lake Nona Pools Lake Nona Pools Prolific Living Prolific Living, but the part I like is a bit further down: She has an email marketing signup embedded in there.
So What’s Compelling? We respond to the graphics and prettiness of well-crafted FBML (FaceBook Markup Language). Still On the Fence I’m still on the fence. But what about you? ChrisBrogan.com runs on the Genesis Framework Become a StudioPress Affiliate. Bigelow Tea (2) The Power of the Persona. Whats In A Word Plenty When It Comes To Facebook Status Updates.