Public Relations - The Revolution Will Be Curated: Here's What That Means for PR :... How to Create a Social Media Calendar [Infographic] The Content Creation Manual for Marketers (Part One): Video. Content Marketing Landscape 2014 – Top 200 Brands and Influencers – onalytica. Content Marketing & Social Media: What Nonprofits Must Know. How to conduct a content audit. Visual Marketing Strategies for Today's Top Social Networks.
Nonprofit Social Media Without a Content Marketing Strategy. 15 B2B case studies show how content marketing drives ROI. Content Marketing & Social Media: What Nonprofits Must Know. Reuse, Repurpose, Refresh: How to Maximize Your Content. The Power of Visual Content in Social Media Marketing. The Top 50 Content Marketers to Follow on Twitter. Content Marketing & Social Media: What Nonprofits Must Know. Social Content Marketing Planning for a Live Event. Content Marketing Landscape 2014. We're back with content marketing!
After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing. The online debate on content marketing is driven by a huge number of individuals that have true passion for the discipline.
People like Joe Pulizzi, Michael Brenner, Heidi Cohen, Jeff Bullas, Gerry Moran, Jay Baer, Ann Handley and many many more (why not check out the full list?) All create great content and make for a passionate online discussion on the topic. Less talk, more influencers! Top 50 Individuals Top 50 Brands At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. Life Comes Next. Video is the New Black for Content Marketing via. Content Marketing & Social Media: What Nonprofits Must Know. The Relationship Between Content Marketing, Social Media and SEO Is Real.
Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right?
Wrong. All three work toward the same thing: achieving relevance for your audience. With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content. This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. How Curated Content Performance Beats Original Content. Should I create original content or curate content from others?
Many content marketers don’t EVEN consider this question. Why? They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality. B2B Content Marketing: What is and isn’t. It’s rather odd to think that even though businesses smother their target market with content that would lure them in, some still nurture an unhealthy concept of what B2B content marketing really is.
Aside from its basic nature as a lead generation tool, producing content does more things for a business. Hence, it’s important to understand the objective of one’s content efforts and rule out prior misconceptions so the campaign won’t lose its way. Take a look at these 4 big misconceptions about content marketing as posted by Eric Siu, CEO of San Francisco-based digital marketing agency Single Grain: They see content marketing as a checklist of tasks.
When it comes down to it, you can’t say that writing two blog posts a week, posting five times a day to Twitter and releasing four Youtube videos a month will guarantee “content marketing success” (as if there was such a thing). They take an “if you build it, they will come” approach. Watch?v=bA4wS67hn0o&feature=youtu. e051a40e-2de4-11e4-8f87-12313d03353b-large.jpeg (JPEG Image, 480 × 250 pixels) What Is Content Marketing? And 9 More Content Marketing Questions Answered. In the course of working with brands across the business landscape, a few questions come up time and time again.
What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who? So here is my attempt at answering those basic questions. Content Marketing & Social Media: What Nonprofits Must Know. Redirecting... 8 Ways to Get Your Team Contributing Content. The management and production behind a high-quality editorial calendar requires a lot of hard work.
But it doesn’t have to be quite as hard if you have a team willing to contribute. The trick is getting everyone on board, and with a little bit of education, metrics, and logical explanation, this is totally doable. Every member of your team has their own special talents, whether it’s development, design, writing, pitching, or customer support. Depending on who your audience is, it’s likely that they’re interested in at least one of those topics, if not all. At Mention, we’ve realized that beyond marketing, social media, and brand awareness, our audience is very interested in tech and front-end development. The success of this post didn’t stop there. This is not only an effective way to educate, but also to build brand awareness and credibility for the company and each team member.
Redirecting... Mike Allton was recently a guest on Jason T. Wiser's show, "Get On Track, Stay On Track. " During the show, ideas for creating blogs and rich content were discussed, particularly focusing on ideas that could potentially help people who really struggle with blogging, whether it's because they don't have the time or interest in writing, or because each blog post they do write is a labor of love that takes too long to truly finish. Here's a replay of the live Google+ Hangout on Air: During the HOA, you'll hear questions and discussion on topics like: How do you blog all the time? Redirecting... Tips for Maximizing the Storytelling Impact of Visual Content.
Capture Attention with a Striking Visual “Headline” "Dig, if you will, the picture...”
Prince "Every picture tells a story, don't it? " Rod Stewart “All I’ve got is a photograph...” Infographic: Using User Generated Content To Boost Sales. If you do online retail, you probably know all about SEO, SEM and other acronyms.
But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such as using photos and videos from customers to aggregating customer reaction to your social campaigns: The Top 7 Content Marketing Struggles. Featured in: Marketing These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content. ...
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content. In fact, just 42% of marketers say they're effective at content marketing. This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them! Statistics Views. Content Marketing For Higher Education. 121 Flares Twitter 41 Facebook 4 Google+ 34 LinkedIn 28 inShare28 Buffer 14 121 Flares × A student’s decision of where to attend college is the biggest decision they will make at that point in their lives.
Since this decision will affect the student both socially and financially, higher education institutions have to create content that answers a myriad of concerns. Once a university has made a student aware, it has to make both emotional and rational appeals. This broad spectrum of information comprises the Content Marketing Matrix, and higher education institutions have to master it to turn a prospective applicant into a student. The Content Marketing Matrix is composed of two axes, one moving from emotional to rational, and the other moving from entertaining to inspiring. Should Coca-Cola Quit Its Content Marketing Journey? When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out.
Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths. It might not make sense that a product made of carbonated sugar water is among the most iconic brands on earth, but there you have it. With more than 1.8 billion daily servings in over 200 countries, Coca-Cola has managed to become so much more than bubbles. Over the span of its 128 years, the brand has transitioned away from hard sell slogans to embrace higher-order brand values like happiness and well-being (its newsletter, for instance, is called The Optimist). Along the way it has co-opted the holidays, hippie culture, and more than a few Olympic Games. With 78 million ‘Likes’ on its Facebook page, Coca-Cola is proving its staying power in the digital age. How to Build an Effective Content Marketing Plan. November 7, 2013 • Mike Sweeney • Content Marketing, Marketing Strategy, Must Read How to Build an Effective Content Marketing Plan According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year.
For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up from 36 percent last year. 7 Unique Ways to Find Content Ideas for the Most Boring Topics. 27 B2B Content Marketing Tactics [Research] In today’s dynamic content landscape you need to add variety to your B2B content marketing offering to beat the competition. Best-in-class marketers use more content formats and social media platforms than average marketers. While it’s easy to keep using the same proven content marketing formats and promotions year after year, the problem is that this approach can cause you to lose ground to newer, more nimble players. Based on 2014 B2B Content Marketing Trends compiled by Content Marketing Institute and MarketingProfs, here are 27 different content tactics explained with actionable content marketing tips to improve your performance. 1.
7 Things Content Marketers Can Learn from Standup Comedians. Sensei MarketingThe Problem With Content Marketing. We cannot turn on the computer these days without being inundated with “content is king” proclamations by marketers and social media strategists. Content marketing is touted as THE critical tactic in today’s social media practice for businesses.
It’s defined as any type of marketing that involves the creation and public sharing of content in order to acquire customers. The content itself could range from blog posts to social media status updates to videos and memes. Yes, in other words, it’s marketing. Is Your Blog Built To Last? Is your blog just a flash in the pan or is it built for the long term? Many blogs are started without thinking through the full implications of what blogging entails. Get better results with focused content marketing. By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to place their efforts to get the best results.
Five core elements of audience building content... Interesting Infographics / Digital Evolution: SEO to Optimised Content Marketing. Visual Storytelling: The Key Weapon to Content Marketing. Think Like Zuck – 2013 Paradigm. Innovator at Heart Whether you are an Entrepreneur or Intrapreneur, how are you standing in your power to be the change to make a difference in the world? Ekaterina shares the 5 principles that have allowed Mark Zuckerberg as well as other well known brands to accomplish their success in making a difference as well as a profit. Join us, meet Ekaterina Walter ( the social innovator at Intel ) and ask us your questions as we delve into how both entrepreneurs and intrapreneurs can position their success by learning from Zuck. Did you know that these brands have done the same with their companies? TomsAppleDysonZapposColege HumorDyson We want to see more companies built to make both a difference and a profit. Effective Inbound marketing practices.
Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data] If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads . And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? But we did a little analysis here to see if there's something else we can all do to make our business blogs and social media networks even more effective at lead generation . Turns out, there is. Content Marketing Metrics [Chart. Alltop - Top Content Marketing News. Why Your Business Needs a Content Marketing Strategy. Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users.
Twitter has nearly 200 million accounts. 8 Ways to Find Great Social Media Content. 6 Ways Content Marketing Helps Small Businesses Be BIG Online. For small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers. As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers. Mobile Payment Systems Poised to Kill The Credit Card. Monday’s headline from CNN Money says it all: The end of credit cards is coming. Although NFC technology and mobile payment systems have been beta tested in very small pilot programs in recent years, 2011 is widely expected to herald the dawn of a new era in how consumers pay for goods and services.
Last week on MMW, for example, we covered how Starbucks is coming on every bit as strong as its coffee in the realm of mobile payments. This year, the coffee giant is expanding its mobile payment system across the US in 6,800 Starbucks stores and 1,000 more Target-based locations. LinkedIn is changing. Are you keeping up? #In. Visits to Twitter.com Fell 14% in 2010 [STATS] 8 New LinkedIn Features Worth Exploration.
Get Organized Around Content. Content. Get to the Point: Three Ways to Optimize Content Across Channels and Platforms. Ten Reasons Why Your Content Strategy Fails. How to Build Personas to Bring Your Targets (Back) to Life. Content Marketing Playbook. Should You Curate Social Media Content? [Chart included. Interactive - National Film Board of Canada. 5 Key Tips for a Successful Social Media Content Strategy. 2010 B2B Content Marketing Benchmarks, Budgets and Trends.
Inbound Marketing: How to pull in customers without pushing ads. 2011 Trends: Content Marketing Is Critical. Is a Content Arsenal in your strategy? How to Find Stories for Your Brand Within Your Organization. How to Develop Content Based on A Need Stage.