Public Relations - The Revolution Will Be Curated: Here's What That Means for PR :... How to Create a Social Media Calendar [Infographic] The Content Creation Manual for Marketers (Part One): Video. Content Marketing Landscape 2014 – Top 200 Brands and Influencers – onalytica. Content Marketing & Social Media: What Nonprofits Must Know. How to conduct a content audit | Altimeter Group. Visual Marketing Strategies for Today's Top Social Networks.
Nonprofit Social Media Without a Content Marketing Strategy. 15 B2B case studies show how content marketing drives ROI. Content Marketing & Social Media: What Nonprofits Must Know. Reuse, Repurpose, Refresh: How to Maximize Your Content. The Power of Visual Content in Social Media Marketing. The Top 50 Content Marketers to Follow on Twitter. Content Marketing & Social Media: What Nonprofits Must Know. Social Content Marketing Planning for a Live Event. Content Marketing Landscape 2014. We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.
The online debate on content marketing is driven by a huge number of individuals that have true passion for the discipline. People like Joe Pulizzi, Michael Brenner, Heidi Cohen, Jeff Bullas, Gerry Moran, Jay Baer, Ann Handley and many many more (why not check out the full list?) Below you can see the full network map of the entire debate with 400 twitter users (if you're interested in this map, we can provide you with a vector PDF, just send us a tweet with your email and we'll be happy to send it!)
Less talk, more influencers! Top 50 Individuals Top 50 Brands. Life Comes Next. Video is the New Black for Content Marketing via. Content Marketing & Social Media: What Nonprofits Must Know. The Relationship Between Content Marketing, Social Media and SEO Is Real. Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience.
With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content. Google uses Twitter to discover new content The world wide web is an ever-growing public library filled with content and no central filing system. Social shares is the new link building One of the many factors that contributes to a high ranking in Google’s SERPs is how many linkbacks your website receives.
Boost authority with your social media influence Google loves Google+ How Curated Content Performance Beats Original Content. Should I create original content or curate content from others? Many content marketers don’t EVEN consider this question. Why? They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality. Before we show you how to use these 2 types of content, consider the following: In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe it!!! What’s the big deal?
We marketers know there’s a ton of content available in today’s always connected, always communicating world. Yet, roughly 67% of this digital content is created and consumed by customers according to Mary Meeker. Not such a rosy picture for your original content’s ability to get noticed. Therefore the challenge for marketers is: How do you get your content to stand out enough that to attract an audience and get them to take action when it’s mixed with other more relevant information? Builds trustworthiness. B2B Content Marketing: What is and isn’t. It’s rather odd to think that even though businesses smother their target market with content that would lure them in, some still nurture an unhealthy concept of what B2B content marketing really is.
Aside from its basic nature as a lead generation tool, producing content does more things for a business. Hence, it’s important to understand the objective of one’s content efforts and rule out prior misconceptions so the campaign won’t lose its way. Take a look at these 4 big misconceptions about content marketing as posted by Eric Siu, CEO of San Francisco-based digital marketing agency Single Grain: They see content marketing as a checklist of tasks. When it comes down to it, you can’t say that writing two blog posts a week, posting five times a day to Twitter and releasing four Youtube videos a month will guarantee “content marketing success” (as if there was such a thing).
They take an “if you build it, they will come” approach. They limit content marketing to an advertising initiative. Watch?v=bA4wS67hn0o&feature=youtu. e051a40e-2de4-11e4-8f87-12313d03353b-large.jpeg (JPEG Image, 480 × 250 pixels) What Is Content Marketing? And 9 More Content Marketing Questions Answered. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care?
What should they do about it. It reminds me of the classic journalism approach of answering the who? So here is my attempt at answering those basic questions. Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. What is content marketing? I don’t believe in getting caught up in the words here.
Content marketing is such a buzzword because so few brands so this today. Content marketing is partly the result of our digital, social, mobile world where we now control the content we consume and share. Why is content marketing important? Traditional marketing is broken. 86% of TV ads are skipped. 99.99% of banner ads are ignored. Content Marketing & Social Media: What Nonprofits Must Know. Redirecting... 8 Ways to Get Your Team Contributing Content. The management and production behind a high-quality editorial calendar requires a lot of hard work.
But it doesn’t have to be quite as hard if you have a team willing to contribute. The trick is getting everyone on board, and with a little bit of education, metrics, and logical explanation, this is totally doable. Every member of your team has their own special talents, whether it’s development, design, writing, pitching, or customer support. Depending on who your audience is, it’s likely that they’re interested in at least one of those topics, if not all. At Mention, we’ve realized that beyond marketing, social media, and brand awareness, our audience is very interested in tech and front-end development. This realization came when our front-end developer, Arnaud Breton, published a post on “The 5 Best Front-End Developer Tools” that resulted in this spike in traffic: The success of this post didn’t stop there. Here are some tips for getting your team involved in your content strategy. Redirecting... Redirecting... Tips for Maximizing the Storytelling Impact of Visual Content.
Capture Attention with a Striking Visual “Headline” "Dig, if you will, the picture...” Prince "Every picture tells a story, don't it? " Rod Stewart “All I’ve got is a photograph...” Def Leppard If my musical tastes seem dated (and say something about my age), you might think that the pop artists of the 70s and 80s were singing to today's content marketers.
Pictures are increasingly the visual headline that draw in and engage readers. Images Stand Out in a Crowded Media Marketplace Content marketing is growing as more and more marketers jump on board. However in a sea of tweets, amidst an abundance of great content, an eye-catching image can trump a catchy headline. Selfies Sell! Selfies have taken center stage in visual content marketing. The post explains more about the use of images and short videos in content marketing - why they work, and how to find and choose the right image. Infographic: Using User Generated Content To Boost Sales. The Top 7 Content Marketing Struggles. Content Marketing For Higher Education. 121 Flares Twitter 41 Facebook 4 Google+ 34 LinkedIn 28 inShare28 Buffer 14 121 Flares × A student’s decision of where to attend college is the biggest decision they will make at that point in their lives. Since this decision will affect the student both socially and financially, higher education institutions have to create content that answers a myriad of concerns.
Once a university has made a student aware, it has to make both emotional and rational appeals. This broad spectrum of information comprises the Content Marketing Matrix, and higher education institutions have to master it to turn a prospective applicant into a student. The Content Marketing Matrix is composed of two axes, one moving from emotional to rational, and the other moving from entertaining to inspiring. Fun, highly shareable pieces like quizzes or listicles sit in the emotional and awareness-raising quadrant, while financial information, with their rational focus, convince students to purchase.
Entertain Inspire. Should Coca-Cola Quit Its Content Marketing Journey? When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out. Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths. It might not make sense that a product made of carbonated sugar water is among the most iconic brands on earth, but there you have it. With more than 1.8 billion daily servings in over 200 countries, Coca-Cola has managed to become so much more than bubbles. Over the span of its 128 years, the brand has transitioned away from hard sell slogans to embrace higher-order brand values like happiness and well-being (its newsletter, for instance, is called The Optimist).
Along the way it has co-opted the holidays, hippie culture, and more than a few Olympic Games. With 78 million ‘Likes’ on its Facebook page, Coca-Cola is proving its staying power in the digital age. The homepage of Coca-Cola Journey. Rebranding the corporate website Running dry on engagement Bursting the content bubble. How to Build an Effective Content Marketing Plan. According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year.
For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up from 36 percent last year. Here’s where things get interesting: Of the marketers who consider themselves ineffective at content marketing, 84 percent have no documented content marketing strategy. All of this explains why, this marketing planning season, we’re seeing a dramatic increase in inquiries for content marketing planning.
Most marketers or business executives, especially those doing this for the first time, haven’t been through a content marketing planning process before. While every plan is different, let me address some common elements that should be a part of any content marketing plan. Goals & Objectives Research Target Audiences.
7 Unique Ways to Find Content Ideas for the Most Boring Topics. 27 B2B Content Marketing Tactics [Research] In today’s dynamic content landscape you need to add variety to your B2B content marketing offering to beat the competition. Best-in-class marketers use more content formats and social media platforms than average marketers. While it’s easy to keep using the same proven content marketing formats and promotions year after year, the problem is that this approach can cause you to lose ground to newer, more nimble players. Based on 2014 B2B Content Marketing Trends compiled by Content Marketing Institute and MarketingProfs, here are 27 different content tactics explained with actionable content marketing tips to improve your performance. 1.
Social media excluding blogs Facilitates content distribution. Provides target market feedback. Actionable content marketing tip: Diversify the number of social media platforms you’re using. 2. Offers useful information about your products to support the purchase process. Actionable content marketing tip: Make information human-friendly. 3. eNewsletters 4. 7 Things Content Marketers Can Learn from Standup Comedians. Sensei MarketingThe Problem With Content Marketing. We cannot turn on the computer these days without being inundated with “content is king” proclamations by marketers and social media strategists. Content marketing is touted as THE critical tactic in today’s social media practice for businesses. It’s defined as any type of marketing that involves the creation and public sharing of content in order to acquire customers. The content itself could range from blog posts to social media status updates to videos and memes. Yes, in other words, it’s marketing.
Yet, content marketing has taken on a life of its own. But here’s the problem with content marketing: Everyone is doing it. I’ll argue that there is so much content being produced every day by businesses, media, and the public that whatever effect content marketing might have on a business’ brand is nullified. Why Do We Produce Content? I’ve often argued that the end-goal of any business is to generate profitable revenue, to earn more doing business than the cost of running that business. Is Your Blog Built To Last? Is your blog just a flash in the pan or is it built for the long term? Many blogs are started without thinking through the full implications of what blogging entails. As a result, they don’t achieve their intended objectives. In their book, Built To Last, Jerry Porras and Jim Collins develop, based on extensive research, a framework for creating companies that continue to be viable and profitable for the long-term.
Here are the major elements of their blueprint that can be applied to building a successful blog. 1. Just as a business must extend beyond an individual, so should your blog. Actionable Blogging Tip: Select your blog’s core focus and put it on paper. Questions To Answer: What does your blog stand for? 2. When it comes to your blog, you must push yourself outside of your comfort zone and make a commitment to accomplish stuff that’s beyond your reach. Actionable Blogging Tip: Set objectives for your blog aligned with your business goals. 3. 4. 5. 6. 7. Happy Marketing, Heidi Cohen.
Get better results with focused content marketing. By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to place their efforts to get the best results. Social media and content top the list of successful tactics Recent research from The Content Marketing Institute provides insights into where you should place your efforts to increase traffic and move prospects along your sales funnel.
Around 87 percent of respondents used social media and 83 percent use articles on their website. Yet in the same study, only 49 percent of respondents rated social media as effective or very effective. The most effective social media site for B2B marketing is LinkedIn, but it’s just not enough to create a page and leave it as is. (image:123RF) Like this: Five core elements of audience building content... Interesting Infographics / Digital Evolution: SEO to Optimised Content Marketing | The Intergage blog. Visual Storytelling: The Key Weapon to Content Marketing | Effective Inbound marketing practices. Think Like Zuck – 2013 Paradigm.
Innovator at Heart Whether you are an Entrepreneur or Intrapreneur, how are you standing in your power to be the change to make a difference in the world? Ekaterina shares the 5 principles that have allowed Mark Zuckerberg as well as other well known brands to accomplish their success in making a difference as well as a profit. Join us, meet Ekaterina Walter ( the social innovator at Intel ) and ask us your questions as we delve into how both entrepreneurs and intrapreneurs can position their success by learning from Zuck. Did you know that these brands have done the same with their companies? TomsAppleDysonZapposColege HumorDyson We want to see more companies built to make both a difference and a profit. Monday January 7th 12pm ETBreakthrough Business Strategies Radio <<<CLICK to listen Mobile listeners 646-200-3742 Think Like Zuck from Think Like Zuck on Vimeo. We Reward Your Participation Because you get the equivalent of a consult and coaching session ask questions during show LIVE.
Twitter. Content Strategy for Website Redesign | Effective Inbound marketing practices. Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data] Content Marketing Metrics [Chart. Alltop - Top Content Marketing News. Why Your Business Needs a Content Marketing Strategy. 8 Ways to Find Great Social Media Content. 6 Ways Content Marketing Helps Small Businesses Be BIG Online. Mobile Payment Systems Poised to Kill The Credit Card.
LinkedIn is changing. Are you keeping up? #In. Visits to Twitter.com Fell 14% in 2010 [STATS] 8 New LinkedIn Features Worth Exploration. Get Organized Around Content. Content. Get to the Point: Three Ways to Optimize Content Across Channels and Platforms. Ten Reasons Why Your Content Strategy Fails. How to Build Personas to Bring Your Targets (Back) to Life. Content Marketing Playbook | Content Marketing | Junta42. Should You Curate Social Media Content? [Chart included. Interactive - National Film Board of Canada. 5 Key Tips for a Successful Social Media Content Strategy. 2010 B2B Content Marketing Benchmarks, Budgets and Trends. Inbound Marketing: How to pull in customers without pushing ads. 2011 Trends: Content Marketing Is Critical. Is a Content Arsenal in your strategy? How to Find Stories for Your Brand Within Your Organization. How to Develop Content Based on A Need Stage.