How to Build an Effective Content Marketing Plan According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up from 36 percent last year.
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27 B2B Content Marketing Tactics [Research] - Heidi Cohen In today’s dynamic content landscape you need to add variety to your B2B content marketing offering to beat the competition. Best-in-class marketers use more content formats and social media platforms than average marketers. While it’s easy to keep using the same proven content marketing formats and promotions year after year, the problem is that this approach can cause you to loose ground to newer, more nimble players. Based on 2014 B2B Content Marketing Trends compiled by Content Marketing Institute and MarketingProfs, here are 27 different content tactics explained with actionable content marketing tips to improve your performance. 1. Social media excluding blogs
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We cannot turn on the computer these days without being inundated with “content is king” proclamations by marketers and social media strategists. Content marketing is touted as THE critical tactic in today’s social media practice for businesses. It’s defined as any type of marketing that involves the creation and public sharing of content in order to acquire customers. Sensei MarketingThe Problem With Content Marketing
Is your blog just a flash in the pan or is it built for the long term? Many blogs are started without thinking through the full implications of what blogging entails. As a result, they don’t achieve their intended objectives. Is Your Blog Built To Last?
get better results with focused content marketing By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results.
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If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads . And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]
Content Marketing Metrics [Chart To ensure that your content marketing achieves its business goals, you must measure your progress and results.
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Why Your Business Needs a Content Marketing Strategy - Online Marketing Blog Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google.
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Monday’s headline from CNN Money says it all: The end of credit cards is coming . Mobile Payment Systems Poised to Kill The Credit Card
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Get Organized Around Content How many new blog posts or web pages does your company publish every week?
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