When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out. Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths. It might not make sense that a product made of carbonated sugar water is among the most iconic brands on earth, but there you have it. With more than 1.8 billion daily servings in over 200 countries, Coca-Cola has managed to become so much more than bubbles. Over the span of its 128 years, the brand has transitioned away from hard sell slogans to embrace higher-order brand values like happiness and well-being (its newsletter, for instance, is called The Optimist). Along the way it has co-opted the holidays, hippie culture, and more than a few Olympic Games. Should Coca-Cola Quit Its Content Marketing Journey?
How to Build an Effective Content Marketing Plan
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27 B2B Content Marketing Tactics [Research] - Heidi Cohen In today’s dynamic content landscape you need to add variety to your B2B content marketing offering to beat the competition. Best-in-class marketers use more content formats and social media platforms than average marketers. While it’s easy to keep using the same proven content marketing formats and promotions year after year, the problem is that this approach can cause you to lose ground to newer, more nimble players. Based on 2014 B2B Content Marketing Trends compiled by Content Marketing Institute and MarketingProfs, here are 27 different content tactics explained with actionable content marketing tips to improve your performance. 1. Social media excluding blogs
7 Things Content Marketers Can Learn from Standup Comedians
We cannot turn on the computer these days without being inundated with “content is king” proclamations by marketers and social media strategists. Content marketing is touted as THE critical tactic in today’s social media practice for businesses. It’s defined as any type of marketing that involves the creation and public sharing of content in order to acquire customers. Sensei MarketingThe Problem With Content Marketing
Is your blog just a flash in the pan or is it built for the long term? Many blogs are started without thinking through the full implications of what blogging entails. As a result, they don’t achieve their intended objectives. Is Your Blog Built To Last?
get better results with focused content marketing By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to place their efforts to get the best results. Social media and content top the list of successful tactics Recent research from The Content Marketing Institute provides insights into where you should place your efforts to increase traffic and move prospects along your sales funnel. Around 87 percent of respondents used social media and 83 percent use articles on their website.
Five core elements of audience building content...
Interesting Infographics / Digital Evolution: SEO to Optimised Content Marketing | The Intergage blog
Visual Storytelling: The Key Weapon to Content Marketing | Effective Inbound marketing practices
Think Like Zuck – 2013 Paradigm Innovator at Heart Whether you are an Entrepreneur or Intrapreneur, how are you standing in your power to be the change to make a difference in the world? Ekaterina shares the 5 principles that have allowed Mark Zuckerberg as well as other well known brands to accomplish their success in making a difference as well as a profit. Join us, meet Ekaterina Walter ( the social innovator at Intel ) and ask us your questions as we delve into how both entrepreneurs and intrapreneurs can position their success by learning from Zuck.
Content Strategy for Website Redesign | Effective Inbound marketing practices
If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads . And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? But we did a little analysis here to see if there's something else we can all do to make our business blogs and social media networks even more effective at lead generation . Turns out, there is. And it's auto-publishing your blog content to social media. Who would've thunk it? Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]
Content Marketing Metrics [Chart To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content creation. Creation-related content marketing metrics Start by tracking the soft elements of your content marketing program that aren’t traditional marketing metrics.
The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Alltop - Top Content Marketing News
Why Your Business Needs a Content Marketing Strategy - Online Marketing Blog Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010. The variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming.
Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business. Share your feedback, see the show notes and discover how you can be part of a future show below! 8 Ways to Find Great Social Media Content
6 Ways Content Marketing Helps Small Businesses Be BIG Online - Online Marketing Blog For small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers. As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers. That ability to experiment and implement quickly as well as creatively can be a big advantage. Here are a few ways small businesses can use content marketing in combination with some SEO and Social Media Smarts to be a “bigger” resource for their online customers.
Monday’s headline from CNN Money says it all: The end of credit cards is coming. Although NFC technology and mobile payment systems have been beta tested in very small pilot programs in recent years, 2011 is widely expected to herald the dawn of a new era in how consumers pay for goods and services. Last week on MMW, for example, we covered how Starbucks is coming on every bit as strong as its coffee in the realm of mobile payments. This year, the coffee giant is expanding its mobile payment system across the US in 6,800 Starbucks stores and 1,000 more Target-based locations. But why is this finally the year when mobile payments take hold? Mobile Payment Systems Poised to Kill The Credit Card
Photo creds: LinkedIN It shouldn’t merit a newsflash, but Linked In has changed significantly over the last 12 months since the A.P.I. was opened up and made accessible. It annoys me to see much of the “expert” advice given to job seekers and recruiters being based on the old model. LinkedIn is changing. Are you keeping up? #In
Visits to Twitter.com Fell 14% in 2010 [STATS]
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Content Marketing Playbook | Content Marketing | Junta42
Should You Curate Social Media Content? [Chart included
Interactive - National Film Board of Canada
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