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7 Business Blogging Tips From Blogworld Expo New York. Many businesses, specifically companies that sell products to consumers, view blogging as a cost of doing business.

7 Business Blogging Tips From Blogworld Expo New York

BlogWorld Expo New York (#BWENY on Twitter) is an opportunity to learn how to make this investment yield return, however, surprisingly few businesses appear to be here to take advantage of the extensive offering of blogging advice. 7 Business blogging tips Here are seven tips I picked up at today’s Blogworld Expo sessions that can help you take your business blog to the next level. When you’re developing your business blogging strategy, don’t overlook internal blogs as these can be very useful for internal communications and training. Know your audience. Power Planning for Marketing Success. By Joellyn (Joey) Sargent The best marketers know the power of planning.

Power Planning for Marketing Success

Put this strategy to work with these tips how how to create a marketing plan for your business. Power Planning for Marketing Success – Part 1 from Joellyn Sargent on Vimeo. As founder and principal of the Claravon Consulting Group, Joellyn ‘Joey’ Sargent provides the clarity, vision and insight that leaders need to create powerful momentum for growth. Her fresh perspectives and no-nonsense advice help executives, entrepreneurs and non-profit leaders connect corporate vision, organizational performance and customer experience, delivering breakthrough results with Maximum Market Impact™. Joey holds an MBA from Embry-Riddle Aeronautical University and has worked with companies from startups to the Fortune 500, including UPS and BellSouth (now AT&T).

Meet #MarketerMonday Greats on #MMchat ! MarketerMonday Chat or #MMchat for short was founded by @JeffAshcroft on July 26th, 2010 and every week since has featured a SPECIAL guest and generated an interesting and useful transcript.

Meet #MarketerMonday Greats on #MMchat !

Beginning on July 26th, 2010 we were pleased to announce that every #MarketerMonday at 8:00pm eastern we will feature a SPECIAL #MarketerMonday Chat guest on a LIVE tweetchat hosted by @TheSocialCMO ! Are we getting engaged? Photo Creds: Jewelrydesign.Com This question is not posed in a biblical sense, but in a more social meaning. I have always defined engagement as comments and conversations in social media. I have always looked at individual exchanges of tweets, comments or likes in my Facebook stream or comments on my blog as being the measure of engagement, and it is engagement that all the experts talk about. In any network you belong to, (I’ve stopped thinking of it in terms of my networks), and any of the social-media places I frequent, there is never anymore than 1-2% of the followers, friends or readers actually commenting or talking. Using that as the commonly held measure, you could argue that I have a 98% failure rate in engaging with the networks.

Asking around however, even the great @problogger, with his 100,000+ followers commented to me honestly that no more than 1% of blog readers actually comment. Photo Creds: Problogger.Com I have two thoughts on that: Keep being ambassadors of social, Bill. 4 Scientific Tips to Help You Get More Blog Comments. 7 Ways to Improve Your Blog SEO with Inbound Links. Are you looking for innovative ways to improve your search engine rankings?

7 Ways to Improve Your Blog SEO with Inbound Links

In an earlier post I talked about the need to fully optimize your website and blog posts for search engines. However, content optimization will only take you so far. For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links. To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do: #1: Create Content Others Will Want to Share All search engine optimization (SEO) starts with content. Facebook, Twitter, Digg and other social media sites are driven by the desire to share. Don’t forget to make your content easy to share by including TweetMeme, Digg, Facebook or other buttons that are easy to find and use. #2: Distribute Online Press Releases Press releases are a great way to generate incoming links.

When writing a press release, think like a reporter. Christopher S. Penn's Awaken Your Superhero. Introducing our official search blog. (Cross-posted on the Official Google Blog) The thirst for knowledge is as old as humanity.

Introducing our official search blog

It's only in the past decade that the Internet has made knowledge ubiquitous, and we want to help you find the answers you’re looking for, whether it’s the best price on a new microwave, where to find a great bike ride—or even information about the Internet itself. Generally, we help you answer questions by refining our algorithms, but today we’re taking a slightly different approach: we’re starting a blog -- this blog -- “Inside Search.”

Here you’ll find regular updates on our algorithms and features, as well as stories from the people who work to improve Google every day. In the past we’ve published information about search on the Official Google Blog (more than 400 posts about search and more than 50 weekly wrap-ups), and webmaster-oriented posts on the Webmaster Central Blog (more than 300 posts). Even with all these channels, we still felt we were missing something.