Personality Crisis! How Semiotics Can Heal Your Brand. Joshua Glenn For a successful brand, it is crucially important to evince a unique, coherent, and winning “personality”—a metaphor borrowed by brand strategists from the field of psychology. Let’s play psychologist for a moment, then, and ask: What if your brand’s key assets or equities aren’t deeply and tightly integrated? Then your brand has a personality crisis… which is confusing and alienating to consumers. Luckily, semiotics offers a remedy. Since I got started in this business, in the late 1990s, it’s been my experience that the semiotician’s role is primarily that of a troubleshooter—an expert summoned into a crisis situation in order to play the role of healer and transformer.
Like a doctor called to a patient’s bedside, we semioticians use our acute powers of observation to observe symptoms of the brand’s distress, symptoms that may well be invisible to others… including the brand’s stakeholders. Semioticians aren’t cool-hunters. Need help with your brand? Charla semioticastudio mar12-final. Charla semioticastudio mar12-final. Post-Structuralism Explained With Hipster Beards 2.
Post-Structuralism Explained With Hipster Beards: Part 1. 15 palabras sobre 'sentimientos' que no existen en castellano. ¿Qué palabra refleja esa sensación de que un amor no durará? Muchas veces es difícil -o imposible- encontrar los términos adecuados para expresar situaciones o sentimientos relacionados con el afecto o lo 'romántico'. Y es que simplemente estas palabras no existen en castellano. Por ello, si no hablamos al menos 12 idiomas con fluidez difícilmente lograremos comunicar a nuestra pareja o amigos algunas sensaciones que pueden ser más comunes de lo que parece.
Aquí les dejo 15 curiosas palabras para aumentar el vocabulario 'amoroso', publicadas en TheDateReport y que cuenta con idiomas tan variados como el tagalo, holandés o el japonés: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. How the web distorts reality and impairs our judgement skills | Media Network | Guardian Professional. Information has never been so ubiquitous. Internet penetration, the open-source economy and the proliferation of search algorithms have generated an unprecedented amount of information – IBM estimates that 90% of the world's online data has been created just in the past two years.
What's more, it has made information more accessible than ever before. However, rather than enhancing knowledge, the internet has produced an information glut or "infoxication". Indeed, online stories are to intellectual curiosity what fast food is to hunger. Most of the stories we consume online are as valuable as daytime television. Furthermore, since online content is often curated to fit our preferences, interests and personality, the internet can even enhance our existing biases and undermine our motivation to learn new things. If information volume and expertise were positively correlated, the 2008 financial crisis would not have been possible. All information is selected Proving ourselves right.
Star Trek One Trek Mind: Deciphering "Darmok" Arguments about what is the best Star Trek episode can get heated and go on late into the night - I should know, I've been there. Moreover, I can be easily swayed. “The City on the Edge of Forever?” “The Inner Light?” “Mirror Mirror?” “Darmok,” from The Next Generation's fifth season, edges out some of the competition (like TOS' fiercely pacifist “Day of the Dove” or “A Taste of Armageddon”) with its odd specificity. “Darmok,” of course, is the episode where a Tamarian (also known as the Children of Tama) named Dathon realizes that great risks must be taken if his people are ever going to reach outside their own clan.
But Dathon perseveres. But this is even luckier for us. Yet there's one annoying thing about “Darmok.” There are a few possible answers. We do get a very quick peek at Dathon's log and its strange notation that appears to have graphs as well as glyphs. “Darmok and Jalad at Tanagra.” “Darmok and Jalad on the ocean.” “The beast at Tanagra.” “Temba, his arms open.” Calls for Papers (special): International Journal of Signs and Semiotic Systems (IJSSS) Semiotics Consulting Group. Semiotics Consulting Group. SemioticaStudio » Somos/We are. Somos/We are Gabriela Pedranti (email@example.com) Licenciada en Comunicación por la Universidad de Buenos Aires, Argentina, una carrera muy orientada al análisis cultural y semiótico de los medios.
Ha realizado el postgrado “La crítica literaria en la prensa” en el IDEC de la Universidad Pompeu Fabra de Barcelona. En 2013, cursó el CSP in Design for Innovation Strategy en el IED de Barcelona. Ximena Tobi (firstname.lastname@example.org) Licenciada en Comunicación por la Universidad de Buenos Aires, Argentina, una carrera muy orientada al análisis cultural y semiótico de los medios. En 2009 lanzaron SemioticaStudio, para ofrecer formación profesional y análisis cultural y semiológico para investigación mediática, social y de mercado.
Gabriela Pedranti (email@example.com) holds a Bachelor of Arts degree in Communications from the University of Buenos Aires, Argentina, a career that focuses a great deal in cultural and semiotic analysis of media. Occupy Semiotics (Hacia una semiótica del Big Data. Terminaré el 2012 con un post polémico. No tengo intenciones de arruinar las fiestas de fin de año a ningún colega: simplemente me interesa comenzar el 2013 con buenos intercambios y conversaciones… Desde hace años me preocupan las continuidades de la semiótica. O mejor: me intranquiliza la falta de discontinuidades. Dicho en otras palabras: desde hace unas décadas la semiótica de matriz latina prácticamente no ha generado nuevos modelos teóricos. Y aclaro lo de “latina”: me refiero a la semiótica generada en las redes de conversaciones teóricas que emergieron en los años 1960 en un arco de países que comienza en Italia, sigue por Francia y atraviesa toda América Latina hasta llegar Brasil y la Argentina).
Obviamente hay excepciones, pero son precisamente eso, rara avis del territorio académico. The end of science? Gran digresión. “Out with every theory of human behavior, from linguistics to sociology. Me gustó en ese momento y me gusta hoy el planteo de Bouissac. Occupy Semiotics. .:: Revista MATRIZes ::. SemiotiX | Occupy Semiotics. Paul Bouissac The production of knowledge should not be confused with the production of discourse. Contemporary semiotics unfortunately tends to be a set of text-producing algorithms which run on their own steam like mad machines with little concern for empirical constraints. Semiotics, though, originated in nineteenth century speculations on signs with the explicit goal of founding a new science. It is all too easy to forget that these speculations were meant to answer some fundamental questions raised in the context of the Enlightenment. However, the concepts and models which were then put to use in this new, mostly secular discourse were borrowed from ancient Western theological and philosophical terminologies and intellectual traditions, an ideological load they continue to carry.
Today’s students of semiotics are confronted by a grand multi-stream narrative which articulates a catalogue of categories which portends to describe the whole of natural and cultural processes. Watching the Second Presidential Debate–With the Sound Off. In the first ever town hall-style debate between Bill Clinton and George H.W. Bush, a single visual cue changed history: Bush looked down at his watch while an audience member asked a question, which is about as taboo as having pizza delivered on stage.
So as my colleagues listened to Barack Obama and Mitt Romney‘s town hall debate Tuesday night, I pushed the mute button once again and prepared to determine a champion based on pantomime alone. Both candidates were all smiles as they entered. In a reversal from their first meeting, Obama wore the fighter’s red tie this time. Romney wore the placid blue, slightly askew. (PHOTOS: Political Pictures of the Week, Oct. 5–11) As in the first debate, the candidates diverged in the size of their gestures. From the outset, Romney directly addressed Obama. Of course, the best parts were the intermittent showdowns.
While Romney was talking, I was occasionally distracted by Obama’s eye flutters. This time there were no closing arguments.