Personality Crisis! How Semiotics Can Heal Your Brand. Joshua Glenn For a successful brand, it is crucially important to evince a unique, coherent, and winning “personality”—a metaphor borrowed by brand strategists from the field of psychology.
Let’s play psychologist for a moment, then, and ask: What if your brand’s key assets or equities aren’t deeply and tightly integrated? Then your brand has a personality crisis… which is confusing and alienating to consumers. Luckily, semiotics offers a remedy. Since I got started in this business, in the late 1990s, it’s been my experience that the semiotician’s role is primarily that of a troubleshooter—an expert summoned into a crisis situation in order to play the role of healer and transformer. For example, consider the case of an American automotive marque to whose metaphorical bedside I was summoned a couple of years ago. Semioticians aren’t cool-hunters. All of the codes just mentioned were deemed “dominant.”
Charla semioticastudio mar12-final. Charla semioticastudio mar12-final. Post-Structuralism Explained With Hipster Beards 2. Post-Structuralism Explained With Hipster Beards: Part 1. 15 palabras sobre 'sentimientos' que no existen en castellano. ¿Qué palabra refleja esa sensación de que un amor no durará?
Muchas veces es difícil -o imposible- encontrar los términos adecuados para expresar situaciones o sentimientos relacionados con el afecto o lo 'romántico'. Y es que simplemente estas palabras no existen en castellano. Por ello, si no hablamos al menos 12 idiomas con fluidez difícilmente lograremos comunicar a nuestra pareja o amigos algunas sensaciones que pueden ser más comunes de lo que parece. Aquí les dejo 15 curiosas palabras para aumentar el vocabulario 'amoroso', publicadas en TheDateReport y que cuenta con idiomas tan variados como el tagalo, holandés o el japonés: 1. 2. 3. 4. How the web distorts reality and impairs our judgement skills. Information has never been so ubiquitous.
Internet penetration, the open-source economy and the proliferation of search algorithms have generated an unprecedented amount of information – IBM estimates that 90% of the world's online data has been created just in the past two years. What's more, it has made information more accessible than ever before. However, rather than enhancing knowledge, the internet has produced an information glut or "infoxication". Indeed, online stories are to intellectual curiosity what fast food is to hunger. Most of the stories we consume online are as valuable as daytime television.
Star Trek One Trek Mind: Deciphering "Darmok" Arguments about what is the best Star Trek episode can get heated and go on late into the night - I should know, I've been there.
Moreover, I can be easily swayed. “The City on the Edge of Forever?” “The Inner Light?” Calls for Papers (special): International Journal of Signs and Semiotic Systems (IJSSS) Semiotics Consulting Group. Semiotics Consulting Group. SemioticaStudio » Somos/We are. Somos/We are Gabriela Pedranti (firstname.lastname@example.org) Licenciada en Comunicación por la Universidad de Buenos Aires, Argentina, una carrera muy orientada al análisis cultural y semiótico de los medios.
Ha realizado el postgrado “La crítica literaria en la prensa” en el IDEC de la Universidad Pompeu Fabra de Barcelona. En 2013, cursó el CSP in Design for Innovation Strategy en el IED de Barcelona. Occupy Semiotics (Hacia una semiótica del Big Data. Terminaré el 2012 con un post polémico. No tengo intenciones de arruinar las fiestas de fin de año a ningún colega: simplemente me interesa comenzar el 2013 con buenos intercambios y conversaciones… Desde hace años me preocupan las continuidades de la semiótica.
O mejor: me intranquiliza la falta de discontinuidades. Revista MATRIZes. Occupy Semiotics. Paul Bouissac The production of knowledge should not be confused with the production of discourse. Contemporary semiotics unfortunately tends to be a set of text-producing algorithms which run on their own steam like mad machines with little concern for empirical constraints. Semiotics, though, originated in nineteenth century speculations on signs with the explicit goal of founding a new science.
It is all too easy to forget that these speculations were meant to answer some fundamental questions raised in the context of the Enlightenment. However, the concepts and models which were then put to use in this new, mostly secular discourse were borrowed from ancient Western theological and philosophical terminologies and intellectual traditions, an ideological load they continue to carry. Watching the Second Presidential Debate–With the Sound Off. In the first ever town hall-style debate between Bill Clinton and George H.W.
Bush, a single visual cue changed history: Bush looked down at his watch while an audience member asked a question, which is about as taboo as having pizza delivered on stage. So as my colleagues listened to Barack Obama and Mitt Romney‘s town hall debate Tuesday night, I pushed the mute button once again and prepared to determine a champion based on pantomime alone. Both candidates were all smiles as they entered.
In a reversal from their first meeting, Obama wore the fighter’s red tie this time. Romney wore the placid blue, slightly askew. (PHOTOS: Political Pictures of the Week, Oct. 5–11) As in the first debate, the candidates diverged in the size of their gestures. From the outset, Romney directly addressed Obama. Of course, the best parts were the intermittent showdowns.