SMO. How to Create a Winning Social Media Strategy. 10 Essential Elements for a Winning Social Media Strategy | GetUsSocial. Create a Winning Social Media Strategy. The business of social media. 7 Steps to Create Winning Social Media Strategies - Opus Terra. 4 Characteristics of a Winning Social Enterprise Strategy. Bill Kalma is VP of technical services at Model Metrics, an enterprise cloud computing services company. He focuses on the effective scoping, management and delivery of CRM projects from a technical perspective. What is the social enterprise? Traditionally, the term has referred to an organization's social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world.
Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. Businesses are extending this familiar model to establish a similar synergy between their employees, customers and business partners — thus, employing a new social enterprise. The value of the social enterprise is simple. 1. 2. 3. 4. Creating a Winning Social Media Strategy. 0inShareinShare0 Social media isn’t rocket science despite popular belief. To make it easier, you need to understand exactly what you are trying to accomplish. It’s way too easy to get overwhelmed with all the new social toys coming out every month. So to keep things easy, here are questions you need to ask yourself when creating a strategy.
Who am I trying to reach? Understanding where your potential customers are is important. How can I help people? Social isn’t a platform for you to break out the megaphone. For example, maybe you came across a great step-by-step post about making a killer taco salad. That’s useful content. What’s my blog focusing on? You do have a blog don’t you? Your blog is your headquarters. You own that piece of real estate, which means you can do whatever it is you want. What platforms do I want to focus on? I know what you’re thinking, “if I’m on every platform that’s available I’ll have a much bigger reach.” How can I make my business human? This is important. JayBaer.ppt. How to Create a Social Media Strategy. More than one in six marriages over the past three years were the result of relationships begun online, a recent study on social media and dating behavior found.
When so many people are turning to the Internet to find soul mates, you can rest assured they are looking online for everything else – from their next pair of Oakleys to a new optometrist – and if you are a business seeking customers, you are well-advised to look online, too. You've heard it before: Social media is no longer an option; it's a necessity. Nielsen recently published a study stating that 79 percent of large corporations are leveraging social media to engage their audience, and they are using innovative ways to build buzz, establish relationships, foster communication, improve products, and cultivate long-term brand awareness and consumer trust.
It doesen't matter whether you're a seasoned producer of award-winning viral campaigns or are just learning how to create a Facebook profile. Seem complicated? 1. 2. 3. 4. Why Before How: 7 Steps to Create Winning Social Media Strategies by Vertical Measures. 12 Most Strategic Goals for Winning Social Media Contests. Too many people are making mistakes in how they view contests. Social media contests seem like a great way to drive business: you set something up, you make people like you or follow you and voila! You’ve met your objectives — sales and brand loyalty are going to soar!
Right? Wrong. There is a lot more to the social dynamic than just counting up the number of fans on social networks. Even though expanding the number of people following you can certainly gain more exposure for you than if you had less, the quality of the interaction, and the potential to actually reach the people who follow you are more important. Before you plan out a contest, you need to consider more than numbers because if you don’t, you will just be wasting your time and money. 1. If your answer is more followers or friends, I am going to play the role of a two year old and ask: Why? 2. By simply offering a contest, you are not making people care. 3. 4.
You’re important here. 5. 6. 7. Here’s an example of a Tout. 8. Boulder County Business Report | The Edge | 10 tips to a winning social-media strategy. Why is this? The answer is simple: The Three "C's. " Most businesses take an approach to social media that is often too narrow. They are far too worried about content and not focused enough on context and conditions. They view social media solely based on Facebook or Twitter content, which they believe is just a marketing, public relations and website function.
But to be truly successful, social media needs to be implemented at the senior level and trickle down into the DNA of the entire organization as a core competence. Senior leaders must understand the context of the environment in which social media operates. This means understanding their industry, their competition and their internal environment. Of course, Facebook and Twitter will be an integral part of any good strategy, but in today's business community there must be a more holistic approach to answer the tough questions executives are faced with, such as: How does this help achieve my business goals? Using Social Media and Developing a Social Media Strategy. 4 Winning Strategies for Social Media Optimization. Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies.
He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. Social media optimization (SMO) is the process by which you make your content easily shareable across the social web. Because so many options exist for where people can view your content, the content model for the web has shifted from, "We have to drive as much traffic to our website as possible," to the more pragmatic, "We have to ensure as many people see our content as possible. " You'll still want most people to see your content on your site — and if you're doing it right they will — but helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand. Why Social Media Optimization Matters 1. 1. 2. Crafting a Winning Social Media Strategy. Today’s guest post is written by Carolyn Maul. She is the Web & E-communications Manager, Social Media Club of Columbus (@SMCCoLUmBus).
Let me kick off this guest post with a brief disclaimer. I am not a social media expert. In fact, I don’t believe anyone who claims to be one. You’ve hired a social media expert or guru. That said, read on at your own discretion A solid strategy needs to address a variety of related tenets: business model, competition, industry landscape, consumer power (all illustrated in Porter’s Five Forces). First and foremost, you must remember that social media is just one part of an overall, integrated digital marketing strategy (which should, of course, integrate with offline marketing initiatives). In a perfect world, social media as an organizational function is tied inextricably to other digital initiatives. But alas, we aren’t living in a perfect world. . #1 Your Overarching Social Media Strategy At a bare minimum, you need the trifecta of social strategy:
5 Easy Steps to a Winning Social Media Plan. So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too. But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan? This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks. #1: Find Your Target Audience. The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are. What unique aspect of your product or service attracts your target population?
Are you a veteran business coach who works with small entrepreneurs? You’ll need to determine what your readers want to know from you, what their likes and dislikes are and where they congregate. You’ll also need to find the right tone. Become a reporter/editor. Social Media Marketing - 5 Steps That Will Give You a Winning Strategy. If I could teach companies one thing about social media and know that they'd "get it" before I walked out of the room it would be that social media is not a quick-fix. Like most strategies in internet marketing it takes time, commitment, consistency and effort. If you are not willing to invest in social media it will never bring you the results that you desire.
Social media isn't just about signing onto Facebook, Tweeting, creating a LinkedIn profile or signing up for Google Plus. To get value from social media, you must share value. I'm going to show you how to get, share and integrate value into your social media strategy. I like to think of social media like a ladder, you climb up one-step at a time until you reach the top. Are you ready to get started? Social media is about learning, listening and creating relationships. Listen to your potential customers and clients and gain intelligence. The social media strategy ladder looks like this: Step 1- Content Don't you dare moan!