Fast Thinking. Tim Brown urges designers to think big. Design Thinking. Stanford Social Innovation Review : Articles : Design Thinking for Social Innovation (November 18, 2009) Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design techniques to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were the first to embrace this new approach—called design thinking—and nonprofits are beginning to adopt it too. In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from her home.
She uses a 3-gallon plastic container that she can easily carry on her head. Design Thinking for Startups - Are You Design Driven?