How to Track File Downloads in Google Analytics. Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel.
In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics. Throughout this blog post, I’ll be assuming that you are wanting to track a PDF download, but keep in mind that you could use this same technique to track the download of a .mp3, .mp4, .xlsx, etc — it really does not matter. Tracking PDF Download (in new window/tab) Your link will look something like: <a href=”pdfs/my-file.pdf” target=”_blank”>Download my file</a> See Your Conversions In Real-Time. Over the past year, we’ve been making continued improvements to the Real-Time reports in Google Analytics.
Significant updates include real-time now supporting profiles, 4 key analysis improvements as well real-time widgets available for dashboards. But have you ever looked at your real time report and thought, “wow check out how many visitors I have today, I wonder if any of them are converting?” We had that same question and so we are happy to announce the beta launch of our new real-time goals report! Now you can monitor in real-time how many of your website visitors are converting and against what goals. Use this feature to track the live results of how your new email newsletter, ad campaign or TV commercial is performing. An important note, with this first launch we’re introducing URL based goals only. So computed goals such as Time on Site or Pages / Visit are not included yet.
Happy Analyzing, How to Unlock Your 'Not Provided' Keywords in Google Analytics. Update: – After you’re done reading this post, be sure to check out Four More Ways to Crack the Keyword (not provided) Code by Sean Ellis. Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior. However, there is one area where Google Analytics frustrates its users: the organic search terms report. An increasing number of results in this part of Analytics are listed as ‘not provided’ – not much use when you’re trying to find out what people are searching for. Note: the ‘not provided’ is lifted for paid search results.
Why Is Data Hidden and ‘Not Provided’? In October 2011, Google changed the way it harvests data from search to protect users’ privacy. If a user is logged into a Google product (such as Gmail or any Google Account) when searching, their search is conducted over SSL. How to Unlock ‘Not Provided’ Results Method 3: Examine AdWords Data. 20 KPIs you should monitor in Google Analytics. Posted bydimitriszotoson to Marketing A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals.
In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics. Most online marketing professionals, SEO engineers and webmasters have in their daily routine the monitoring, reporting and data analyzing tasks followed by decision making regarding the optimization of the performance of their websites. Nevertheless all these numbers, metrics and statistics can be confusing.
Website Goals & KPIs Setting specific and measurable goals is a vital stage before defining Key Performance Indicators (KPIs). KPIs are: Indicators of SuccessCan be presented through ratesRequire comparisonDepend on the industry and type of website General KPIs about Website Visibility KPIs Interaction KPIs Transactional KPIs Geo Targeting KPIs. The Small Business Guide to Google Analytics – Simply Business. Tag Manager official website. Re-imagining Google Analytics to support the versatile usage patterns of today's users. A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of hashed data, it’s an enormous challenge, but also an incredible opportunity. Measurement today is evolving from technology that counts site traffic into a broader system that measures your effectiveness in advertising, sales, product usage, support, and retention.
Ultimately, this sort of integrated measurement can help you deliver the best service, products, and experiences for your customers. We’ve been developing solutions, like Google Analytics Premium and Mobile App Analytics to advance this vision. For large enterprises, such as Premium customers and those who want to work with APIs, we're now starting to offer “Universal Analytics.” Mastering data on your website is no longer sufficient - larger clients are increasingly asking for a cross platform view of their data in Analytics. The world is mobile. Using Site Search Features in Creative Ways. The Google Analytics Site Search feature is a powerful tool for analyzing visitor interest and behavior on your website, but that's not all it is good for. Using Site Search in some creative ways can leverage this tool for advanced multi-dimensional analysis equivalent to being able to set multiple, simultaneous user-defined segments.
What is Site Search in Google Analytics? The Site Search reports in Google Analytics are designed to provide a means to analyze how visitors search the content on your site if you have a site search tool, whether it be one from Google itself such as Google Site Search or a Google Mini Search Appliance, a site search tool built into your website's Content Management System, or of of the myriads of other site-search tools available today. These reports compile information about how many of your visitors use site search, what they search for, what page they start searching from, what pages they click to after searching, and more.
How does Site Search work? Analytics Intelligence. The History of Web and Social Analytics. Using Google Analytics Social Reports To Measure Your Website Content And Engagement in Google+ The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal.Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze on-site and off-site interactions with social networks in reference to your own website content. The reports’ ultimate goal is to enable brands to measure the return on investment for social media activities and make more accurate, data-driven decisions about social. The most significant change that it brings to the game is we are now able to better tie social activities (on and off-site) to online behavior and revenue.
This is especially accentuated for the Social Data Hub Partners, a group of networks that use the platform provided by Google Analytics; for all these networks we can learn deep information about off-site behavior. Google+ Shared URL Google+ Visitors Flow.