4 Link Building Tips for Surviving the Upcoming Google SEO Apocalypse. Getting a penalty from Google can mean lower search engine rankings, your site's removal from its search index--even the death of your business.
As Google continues to step up its war on spammy, over-optimized links, businesses must be more vigilant than ever in protecting their link profiles. The search giant readily admits links will become devalued over time as Google finds other ways of gauging the relevance and popularity of a webpage. However, links are still very much an indicator of how high a page should rank today. Google has its hands full trying to sort out the good links from the bad and some webmasters will inevitably be caught in the crossfire.
How can you keep your link profile clean and avoid penalization in the upcoming SEO apocalypse? First, it's important to understand the different types of trouble you can get your site into, intentionally or completely by accident. Websites can become devalued in Google's eyes if the algorithm picks up a problem. 1. 2. 3. 4. As Google Slowly Kills SEO, What's Next? SEO is going out and we’re still excited!
After nineteen panda and five penguin updates, Google has changed the game of SEO, making marketing automation the most important tool of marketers today. It’s October of 2013 and marketers can no longer count on Google telling them which keywords people are using to find their online content. But rather than making content less valuable, it increases the need to track user behavior. The Downward Spiral of SEO February 24, 2011 – the first Panda update hit Google search results.
Seven months later in October, citing user privacy concerns, Google implemented secure, or SSL connections, for everyone logging in to any of their products. 2013: The Year In Google SEO So Far. In the first half of this year, there has been a lot of SEO-related news coming out from Google.
Google has pushed out many new algorithms, made many changes to the search result interfaces, penalized many websites and tactics, as well as sent out many warnings about upcoming penalties or actions. All of this was covered in depth on our sister site, Search Engine Land, but a recap is in order for our Marketing Land readers. Public Relations is the New SEO Strategy You Need. By Samuel Scott “SEO is dead.”
Every time I see this phrase, I groan. Google Makes Non-Desktop SEO an Absolute Necessity. Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results?
I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making. Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than direct them to an incorrect mobile-formatted page. For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no (see diagram below for what not to do).
New Rules for SEO Success in 2013. With users' behaviors and Google's algorithms rapidly and constantly changing, measuring SEO success by your ranking position for your favorite keywords means falling behind the curve.
Here are the most meaningful metrics for SEO for 2013. 1. Focus on Your Keyword Portfolio, Not Rankings Search engine users are getting smarter and more specific. Today, over 70 percent of searches online contain three or more words in the search query. Seo. How Google's Panda Update Rocked SEO in 2012. 10 Old SEO Methods You Need to Stop. SEO Was Yesterday. 500 Startups’ PostRocket Fires Up $610K For Facebook News Feed Optimization.
Businesses struggle to come up with what to post to their Facebook Page each day, and making those posts actually get seen is a difficult as the dark arts.
That’s why PostRocket has raised $610,000 to help businesses blow up on Facebook thanks to news feed optimization. PostRocket analyzes your Facebook Page, and provides recommendations for when and what to post. The 500 Startups Fall 2011/Winter 2012 company pulled in the syndicate seed round from Polaris Ventures, 500 Startups, and several angels.
PostRocket’s CEO Tim Chae is actually the youngest founder ever funded by Dave McClure’s accelerator. The money will build out the team, content recommendation tech, and marketing, and hopefully get it out of private beta. PostRocket’s team was originally managing the Facebook presence for multi-platinum selling musician Pitbull. Eventually the Boston-based co-founders dropped out of Babson College, drove across the country in 42 hours, and joined 500 Startups. 30 Essential SEO Resources for Beginners. By Gregory Ciotti For many bloggers, SEO seems like some kind of black magic that only super technical people can ever get the hang of.
I’ll admit, starting out with SEO can be very intimidating. The massive amounts of information (and misinformation) is enough to send any blogger into a state I like to call “information paralysis”, where they are unable to act. Ntent Strategy Generator Tool – V2 Update. > Please give me the tool now!
Way back in September we released the first version of our content strategy tool, and due to popular demand and awesome feedback I’m excited to be releasing an even hotter version of the tool! This blog post takes a quick look at some of the cool new features in this latest update. Since the launch of the first version of the tool, there have been numerous updates across a number of websites forcing the xpath to return a null value, or to change the value returned. The first part of this update restores values for any empty fields, and reformats a number of elements of the tool for a cleaner, more digestible appearance.