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Secret's Anti-Bullying Push Seems to Engage Facebook Fans | News - Advertising Age
How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked about Brands Creativity and Technology: The Devices, Digital Habits and Startups Transforming Marketing The Right Message at the Right Time: The Power of Real-Time Inbound Marketing How Mobile Changes Social: Marketing Effectively to Mobile-Social Consumers Kick Start Your 2012 Content Marketing Strategy with Video + Social Media Half My Creative is Wasted – I Just Don’t Know Which Half Increasing TV Advertising Impact in a High Definition World Branded Content OMD at 10 Social Media & Marketing Guide 2011 Cable Guide 2011 Audience Buying Guide The PR Factor The Power of Direct Marketing Video Advertising Channel Relationship Guide
A page from a Microsoft ad that got high responses. As quickly as interactive 2-D barcodes and symbols have spread through magazines -- check out Glamour's September issue, where you can scan Social SnapTags to "like" an advertiser on Facebook and get special offers -- it's been hard to tell how many readers actually use the things. It's fairly easy to find success stories, of course, such as Allure's "Free Stuff" issue, whose readers recently scanned Microsoft Tags more than 200,000 times in just three days.
Decoded: How Many Readers Use Magazine Ads' 2-D Barcodes | MediaWorks - Advertising Age
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The Mission to Get Osama Bin Laden : The New Yorker
Shortly after eleven o’clock on the night of May 1st, two MH-60 Black Hawk helicopters lifted off from Jalalabad Air Field, in eastern Afghanistan, and embarked on a covert mission into Pakistan to kill Osama bin Laden. Inside the aircraft were twenty-three Navy SEAL s from Team Six, which is officially known as the Naval Special Warfare Development Group, or DEVGRU . A Pakistani-American translator, whom I will call Ahmed, and a dog named Cairo—a Belgian Malinois—were also aboard.Content Production Tools 2011
Fifth of gamers watching online TV | Broadband TV News
One fifth of consumers with access to a games console are using their devices to watch video content. The trend is one of a number of shifts in the marketplace reported by the regulator Ofcom in its annual Communications Market report. The 22% of gamers includes 11% that claimed to have downloaded/streamed from the web and 19% who have watched content through the BBC iPlayer. Four per cent used their consoles to watch live TV programmes/content; this rose to 7% among people aged 16-24.
UK to start measuring over-the-top viewing
Video Compression, Editing and Displays Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D. File Based Technology and Workflow File-based technologies have replaced video tape methods for a majority of production and broadcast operations.
Huffington Post UK to launch on 6 July before going global - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs
Google Analytics has today announced that it is set to roll out social reports, which aim to help businesses decide which tactics and channels drive interest and engagement with the business. ... Read more A national road safety campaign from the Scottish Government and Road Safety Scotland has implemented live cinema advertising to highlight the risks of dangerous driving. ... Read more
"May You Live in Interesting Times" -- an ancient Chinese proverb (often considered a curse followed by the following two curses -- "May you come to the attention of those in authority" and "May you find what you are looking for." We most definitely live in interesting times. Leaving behind the strictly Anglo-Saxon media world, the news as entertainment, and turning towards places that are evolving quickly, telling stories dynamically, challenging us and growing at rates beyond belief, lie the realities of the rest of the world.
Vivian Norris: Documentaries: In Defense of Diversity -- Documenting Our Changing World
In fact, the dirty little secret of the media industry is that content aggregators, not content creators, have long been the overwhelming source of value creation. Well before Netflix was founded in 1997, cable channels that did little more than aggregate old movies, cartoons, or television shows boasted profit margins many times greater than those of the movie studios that had produced the creative content. It is no coincidence that although, say, 90 percent of the public discourse surrounding Comcast’s recent $30 billion acquisition of NBC Universal involved the Conan O’Brien drama or the shifting fortunes of Universal Pictures, in reality, 82 percent of the new company’s profits come in through the cable channels.
Why Content Isn’t King - Magazine - The Atlantic
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Dutch press facts 2010