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A page from a Microsoft ad that got high responses. As quickly as interactive 2-D barcodes and symbols have spread through magazines -- check out Glamour's September issue, where you can scan Social SnapTags to "like" an advertiser on Facebook and get special offers -- it's been hard to tell how many readers actually use the things. It's fairly easy to find success stories, of course, such as Allure's "Free Stuff" issue, whose readers recently scanned Microsoft Tags more than 200,000 times in just three days. But what about the tech in general? Do readers get it? Do they want it?
Decoded: How Many Readers Use Magazine Ads' 2-D Barcodes | MediaWorks
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The Mission to Get Osama Bin Laden
Shortly after eleven o’clock on the night of May 1st, two MH-60 Black Hawk helicopters lifted off from Jalalabad Air Field, in eastern Afghanistan, and embarked on a covert mission into Pakistan to kill Osama bin Laden. Inside the aircraft were twenty-three Navy SEAL s from Team Six, which is officially known as the Naval Special Warfare Development Group, or DEVGRU . A Pakistani-American translator, whom I will call Ahmed, and a dog named Cairo—a Belgian Malinois—were also aboard.Content Production Tools 2011
Fifth of gamers watching online TV | Broadband TV News
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UK to start measuring over-the-top viewing
Advertisement <div><a href="//ad.doubleclick.net/N3834/jump/broadeng.home/news;pos=180_1;ptype=article;page=/news/uk-measuring-over-the-top-viewing;sz=300x250,180x150;tile=1;ord=123456789?" target="_blank"><img src="//ad.doubleclick.net/N3834/ad/broadeng.home/news;pos=180_1;ptype=article;page=/news/uk-measuring-over-the-top-viewing;sz=300x250,180x150;tile=1;ord=123456789?" border="0" alt="" /></a></div> BARB measures TV audiences in the UK, split across the regions shown here.
Huffington Post UK to launch on 6 July before going global
Justin Bieber has become the first person to reach 3 billion views on his main YouTube channel (JustinBieberVEVO) according to Starcount¹s social media leaderboard. ... Read more As the US presidential race heats up, Zappar has launched its new election-themed augmented reality hats – Zaphats. ... Read more It has been revealed that Amazon is making British publishers pay 20 per cent VAT on ebook sales, despite paying only 3 per cent on thier own tax bill. ...
"May You Live in Interesting Times" -- an ancient Chinese proverb (often considered a curse followed by the following two curses -- "May you come to the attention of those in authority" and "May you find what you are looking for." We most definitely live in interesting times. Leaving behind the strictly Anglo-Saxon media world, the news as entertainment, and turning towards places that are evolving quickly, telling stories dynamically, challenging us and growing at rates beyond belief, lie the realities of the rest of the world.
Vivian Norris: Documentaries: In Defense of Diversity -- Documenting Our Changing World
How Netflix became America’s biggest video service—much to the astonishment of media executives and investors Taylor Callery N etflix famously engenders fierce loyalty from its ever-growing customer base. This year, it even beat out reigning champion Apple, among 528 other brands, in Brand Keys’ annual survey of customer loyalty.
Why Content Isn’t King - Magazine
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