Tips & best practices
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Diesel à qui on doit pas mal de sympathiques campagnes comme « Be Stupid » a fait le constat suivant : les gens adorent liker et les membres de Facebook sont très nombreux. La réponse : en associant des QR Codes aux produits et en poussant les gens à les scanner . Ce faisant, ils sont emmenés sur une page où ils peuvent liker le produit, générer un post sur leur mur… Une belle façon de rappeler que l’expérience IRL est aussi importante que l’expérience virtuelle. La réalisation est signée Fullsix et est pour le moment visible à Madrid (mais cela devrait être développé par la suite dans d’autres villes d’Europe).
Diesel vous permet de Liker dans la vraie vie | Le Publigeekaire
7 Types Of Product Launches On Facebook
Buddy Media counts seven different types of product launches that happen on the social network, and gives examples of best practices in a white paper aptly called “ Your Guide to Successful Product Launches on Facebook .” A New Addition To An Existing Product Line B&G Foods’ Cream of Wheat used a new tab on its Facebook page to introduce new hot cereal flavor Cinnabon, and the tab featured a discount coupon for the product. Spreading The News About A Revolutionary New Product L’Oreal used teaser images on its pages to drive Facebook users to ammonia-free hair-coloring product INOA, but users had to like INOA before gaining access to further information. A Maiden VoyageMarketing may be the single most important task an ecommerce business must tackle. To paraphrase Sam Hill and Glenn Rifkin, the authors of Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big , an ecommerce business can survive using an Excel spreadsheet for its only account software, a folding table as the shipping department, and a garage as a warehouse; but it cannot survive without customers. And without marketing there will likely be few of those. There are certainly some tried-and-true forms of ecommerce marketing.
3 Crazy Ecommerce Marketing Ideas
This is a weekly Friday installment from Stuzo documenting consumer engagement tips and tricks, both for day-to-day community management and for large-scale custom engagements. Hopefully this post will spark an idea for your brand or client, and if it does, be sure to let us know in the comments. At Stuzo, we build custom large-scale consumer experiences that are designed to engage, drive participation, and really Wow! our clients’ users. And while we offer many services around community participation on both the strategic and tactical levels, we don’t directly execute on the media-buy for ad campaigns within Facebook. That said, because the paid media portion of the social strategy plays such an important role in the success of the large-scale consumer experiences, we do provide advisory services in relation to the engagement strategy and have a library of best practices associated with advertising on Facebook.
Facebook Ads – Best Practices | Stuzo
The Facebook Marketing Series is supported by Buddy Media , Power Tools for Facebook. Fans see when you post content on your brand’s Facebook Page, right? Wrong. Cut through the mystery of Facebook’s Edgerank — download the white paper now. I spend a lot of time browsing travel sites for vacations I’d love to take if I had time (well, and the funds) to do so.
5 Best Practices for Travel & Tourism Brands on Facebook
Worst pratices
"Aucun site de e-commerce n'a su tirer parti de Facebook en Europe" - LExpansion.com
C'est en France que Facebook a choisi d'établir la tête de pont de son activité de business development européen. Julien Codorniou, ancien directeur du programme BizSpark et des partenariats avec les développeurs chez Microsoft France, a été nommé il y a deux mois responsable des partenariats pour la France et le Benelux chez Facebook. Sa mission, accompagner et faire fructifier la communauté de développeurs et de partenaires dans les quatre grands secteurs identifiés comme des cibles clés : les jeux, le e-commerce, les médias, et le mobile. Il revient sur ce que peut apporter le réseau social aux sites de e-commerce, et sur l'intérêt d' Open Graph pour les internautes. Quelle est votre mission exactement ? Nous voulons aider les grosses entreprises à devenir plus sociales, et les petites qui le sont déjà à grandir.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug . “For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base.” Ask any social marketing consultant what the number-one no-no is on Facebook , and he’ll likely tell you it’s “broadcasting” your messages instead of providing fans with relevant content and engaging on an continual basis.