Diesel vous permet de Liker dans la vraie vie. À qui on doit pas mal de sympathiques campagnes comme « Be Stupid » a fait le constat suivant : les gens adorent liker et les membres de sont très nombreux. Mais comment récupérer ce concept et les amener à le faire dans la vraie vie, et plus précisément en magasin ? La réponse : . Ce faisant, ils sont emmenés sur une page où ils peuvent liker le produit, générer un post sur leur mur… Une belle façon de rappeler que l’expérience IRL est aussi importante que l’expérience virtuelle. La réalisation est signée Fullsix et est pour le moment visible à Madrid (mais cela devrait être développé par la suite dans d’autres villes d’Europe). Source . Vous aimerez aussi La vérité sur la création de Google+ ? 7 Types Of Product Launches On Facebook. Buddy Media counts seven different types of product launches that happen on the social network, and gives examples of best practices in a white paper aptly called “Your Guide to Successful Product Launches on Facebook.”
A New Addition To An Existing Product Line B&G Foods’ Cream of Wheat used a new tab on its Facebook page to introduce new hot cereal flavor Cinnabon, and the tab featured a discount coupon for the product. Spreading The News About A Revolutionary New Product L’Oreal used teaser images on its pages to drive Facebook users to ammonia-free hair-coloring product INOA, but users had to like INOA before gaining access to further information.
A Maiden Voyage Carnival Cruise Lines used teaser content on its Facebook page to build up anticipation for the maiden voyage of new ship Carnival Magic, including itineraries, photos, and blog entries. New Products Every Day Fashion retailer Gilt Groupe uses its Facebook page to feature a new item every day. Revealing New Models. 3 Crazy Ecommerce Marketing Ideas. Marketing may be the single most important task an ecommerce business must tackle. To paraphrase Sam Hill and Glenn Rifkin, the authors of Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big, an ecommerce business can survive using an Excel spreadsheet for its only account software, a folding table as the shipping department, and a garage as a warehouse; but it cannot survive without customers.
And without marketing there will likely be few of those. There are certainly some tried-and-true forms of ecommerce marketing. My personal favorites include email and pay-per-click advertising, but to succeed at marketing, companies have to be willing — from time to time — to take something of a chance. In this article, I am going to share three crazy new marketing ideas that you can try at your ecommerce business, if you’re brave enough. Give Away Products to Everyone That “Likes” Your Store Imagine that you have 2,000 Facebook “Likes.” Go On Tour. Facebook Ads – Best Practices | Stuzo. This is a weekly Friday installment from Stuzo documenting consumer engagement tips and tricks, both for day-to-day community management and for large-scale custom engagements. Hopefully this post will spark an idea for your brand or client, and if it does, be sure to let us know in the comments.
At Stuzo, we build custom large-scale consumer experiences that are designed to engage, drive participation, and really Wow! Our clients’ users. And while we offer many services around community participation on both the strategic and tactical levels, we don’t directly execute on the media-buy for ad campaigns within Facebook. That said, because the paid media portion of the social strategy plays such an important role in the success of the large-scale consumer experiences, we do provide advisory services in relation to the engagement strategy and have a library of best practices associated with advertising on Facebook. 5 Best Practices for Travel & Tourism Brands on Facebook. I spend a lot of time browsing travel sites for vacations I'd love to take if I had time (well, and the funds) to do so. As Facebook Pages become more widespread, many of these hotels and airlines are actively luring me and other wayfarers to check out their Pages, win free flights and enjoy complimentary perks at trendy hotels.
Here are some best practices for travel and tourism brands on Facebook — borrowed from the big players in the industry — that will help you attract gadling jetsetters and secure more reservations. 1. Brag About Your Brand Facebook offers engaging ways to play up your brand's strengths. Custom landing pages enable brands to let users know what's new with the company. 2. Everyone loves #winning, so give your fans something to win.
For Kimpton's 30th anniversary, it's running a "Write Here, Right Now" contest. Virgin America's Chicago Contest is hosted through a special tab where viewers can upload a video in which they "put the smackdown on ordinary. " 3. 4. 5. Marketing on Facebook : Best Practice Guide April 2011.
+++++ Interview 4: Julien Codorniou. "Aucun site de e-commerce n'a su tirer parti de Facebook en Europe" C'est en France que Facebook a choisi d'établir la tête de pont de son activité de business development européen. Julien Codorniou, ancien directeur du programme BizSpark et des partenariats avec les développeurs chez Microsoft France, a été nommé il y a deux mois responsable des partenariats pour la France et le Benelux chez Facebook. Sa mission, accompagner et faire fructifier la communauté de développeurs et de partenaires dans les quatre grands secteurs identifiés comme des cibles clés : les jeux, le e-commerce, les médias, et le mobile.
Il revient sur ce que peut apporter le réseau social aux sites de e-commerce, et sur l'intérêt d'Open Graph pour les internautes. Quelle est votre mission exactement ? Nous voulons aider les grosses entreprises à devenir plus sociales, et les petites qui le sont déjà à grandir. Je passe 80% de mon temps avec les grands comptes. Quels sont les exemples à suivre aux Etats-Unis ? Ticketmaster : un "like" leur rapporte 5 dollars en moyenne.
Small Businesses : their Mistakes on FB. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. "Many people have difficulty with just the basic Page set up," says social media marketing consultant Nicole Krug. "For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base. " Here are five more common Facebook marketing mistakes to avoid: 1. Broadcasting Ask any social marketing consultant what the number-one no-no is on Facebook, and he'll likely tell you it's "broadcasting" your messages instead of providing fans with relevant content and engaging on an continual basis.
"Your job is to interact, not just to broadcast," says Shankman. 2. 3.