How Much Is A Facebook Fan Really Worth? How much is a Facebook fan really worth: 20 additional visits, $136.38 or $3.60? WebProNews examined the three theories that arrived at those figures, from Experian Hitwise, Syncapse, and Vitrue, respectively. Experian Hitwise U.K. research director Robin Goad posted on the research firm’s analyst blog: We are constantly asked: “What’s the return on investment with advertising on Facebook?” And until now, that has always been a difficult question to qualify precisely. The Syncapse study, released this month, found an average of $71.84 more per year spent on a brand by its fans, and they are 28 percent more likely to remain loyal to that brand.
And Vitrue used the following equation to arrive at its figure of $3.60: 1 million impressions x two posts x 30 days = 60 million impressions. Facebook Sponsored Stories Increase CTR By 46% Facebook advertising getting more expensive: report. Facebook: Facts, Figures & Statistics For 2010 I thought I’d throw up another great social media infographic / visualisation / chart or what ever you want to call them! This time it’s on Facebook Statistics for 2010, showcasing things like total users, global reach, mobile usage .etc along with a pretty cool timeline of the key milestones in Facebook’s history so far. Make sure you check out Facebook Statistics, Stats and Facts for 2011 right here. AllFacebook Stats - Track and compare Facebook pages.
Facebook's Ad Revenue Hit $1.86B for 2010. The 5 Most Viral Facebook Campaigns. Before Facebook came along, viral marketing seemed like more of an abstract ideal than an achievable form of promotion. If anything, the social network has raised the bar: Now the proverbial Holy Grail is getting people to voluntarily circulate your message in their status updates. Note the use of the word voluntarily. Using spamware to circulate a message in people’s status updates actually backfires, risking damage to any brand that attempts to try such a tactic. It’s a surefire way to piss off not only fans but also Facebook’s security team, which will kick you off the site. Alas, we have yet to see a viral status update meme involving a for-profit brand succeed the way some non-profits have gotten their message across.
Some preach that successful viral marketing requires you to think outside of the proverbial box, so with that in mind we’re going revisit the messages that spread the most on Facebook to see what band managers might extract from these success stories. Facebook : le bouton de partage 23 fois plus efficace que le bouton "J'aime". 1 Facebook 'Share' = 7 Twitter 'Follows' Using data from websites for which it powers daily deals, ChompOn was able to ascertain a value (in terms of gross revenue per action) for each social action. To do this they analyzed the conversion rate and action for deals broadcast on Twitter and Facebook. Their conclusion is that the value of a Facebook 'Share' ($14) is worth the most. It is almost twice that of a Facebook 'Like' ($8), almost three times more than a Tweet ($5), and seven times that of a Twitter 'Follow' ($2). It should be noted that these figures represent short-term value.
"Admittedly, we believe the true value for 'Likes' and 'Follows' to be much higher due to creation of long-term loyalty," notes ChompOn in its report (.pdf). "Additionally, it is not possible to directly attribute traffic from these actions so it was necessary to estimate. " Research from event ticketing start-up Eventbrite, conducted in October last year, also found Facebook 'Shares' to be the most valuable. . - LinkedIn shares were worth $0.90. inShare. Facebook Shares Are Worth Almost Three Times More Than Tweets For E-Commerce.
White label daily deals platform and TC Disrupt finalist ChompOn is releasing some interesting data today comparing the value of shares, Tweets, likes and follows in the context of e-commerce. Using data from the sites that it powers daily deals for, ChompOn examined the conversion rate and action for deals shared on Facebook and Twitter. According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. For shares and tweets, ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets.
ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons. By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2. How the Pros Measure Social Media Marketing Success. From left: Sarah Hofstetter, David Rosenberg and Dexter Bustarde A lot of campaigns seem aimed at accruing Facebook Likes. But is that success? What's the point? Dexter Bustarde: Earning a Facebook Like, by hook or by crook, is a success, but it's a success at a very tactical level. If I have a client with a campaign completely focused on getting Facebook Likes, I'll do what I can to show that this tactic should be working towards a broader strategy (using Facebook to tell people about your brand), which in turn should drive towards a business goal (getting people to spend money on your brand).
David Rosenberg: The value of a Facebook Like is directly connected to the anticipated actions the brand hopes its newfound followers will take on behalf of the brand. Sarah Hofstetter: The question you’re posing is actually interesting in and of itself. What about Twitter? Rosenberg:There are different ways to measure success. How do you see social media measurement evolving?