Virtual goods spending is on a steady growth trajectory according to eMarketer estimates , and research shows that around the world mobile will begin contributing significantly to this trend.
Playfish - misc
SCRUM / Agile Development
Business Model - Monetization, scalibility, advertising
Game metrics - Analysis
A new infographic released today by Playfish is proving that online gaming is bigger than you might think. Would you believe that if all the Playfish gamers lived in one country it would have a population bigger than England? It’s true, along with a ton of other surprising facts illustrated on the ‘Playfish In Numbers’ infographic.
<a href="http://adserver.adtechus.com/adlink/3.0/5242.1/2382763/0/0/ADTECH;alias=Gamasutra_Console_PC_IMU1_300x250;loc=300;key='+adkeys+';grp='+adrand+'" target="_blank"><img src="http://adserver.adtechus.com/adserv/3.0/5242.1/2382763/0/0/ADTECH;alias=Gamasutra_Console_PC_IMU1_300x250;loc=300;key='+adkeys+';grp='+adrand+'" border="0" width="0" height="0"></a> Electronic Arts-owned social games developer Playfish revealed that its games are played by over 55 million people every month, as well as other statistics about its releases.
Ten million players a day and over fifty million players a month interact socially with friends using Playfish games on social platforms like The Facebook, MySpace, and the iPhone. Playfish was an early innovator in the fastest growing segment of the game industry: social gaming , which is the love child between casual gaming and social networking. Playfish was also an early adopter of the Amazon cloud, running their system entirely on 100s of cloud servers.
Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. You can see the video/outline for the talk , Daniel’s commentary , and a mindmap of the talk (scroll to the bottom of the post).
Développeur important dans le secteur du jeu de société, Playfish combine la créativité, l'innovation et l'originalité dans le cadre de la création de jeux qui vont permettre à des amis de jouer ensemble à partir de plate-formes sociales et mobiles comme Facebook, MySpace, Bebo, Yahoo!, iPhone, iPod Touch et Android.