Virtual goods spending is on a steady growth trajectory according to eMarketer estimates, and research shows that around the world mobile will begin contributing significantly to this trend. Juniper Research reported estimates in October that worldwide virtual goods revenues for items purchased on mobile social media would reach $3 billion this year and rise to $4.6 billion by 2016. As mobile virtual goods purchases rise, those on other types of games may be stalling. Players of casual online games, for example, have reported a decrease in median spending on virtual goods items, probably as the novelty of spending money on otherwise free social games has worn off. But other, more hardcore gamers, have continued spending on the desktop as more casual players have turned to mobile for their virtual fix. Virtual Goods Revenues Rise for Mobile Players
Playfish - misc
SCRUM / Agile Development
Business Model - Monetization, scalibility, advertising
Game metrics - Analysis
Playfish In Numbers Infographic: Online Gaming Is Bigger Than You Think! A new infographic released today by Playfish is proving that online gaming is bigger than you might think. Would you believe that if all the Playfish gamers lived in one country it would have a population bigger than England? It’s true, along with a ton of other surprising facts illustrated on the ‘Playfish In Numbers’ infographic.
Playfish Social Games Reaching 55 Million Monthly Players Electronic Arts-owned social games developer Playfish revealed that its games are played by over 55 million people every month, as well as other statistics about its releases. Tracking site AppData shows that Playfish's games reach a total of nearly 37.7 million monthly players on Facebook alone, but the company's titles are available on other platforms, too, such as MySpace. The developer points out its games have been installed 340 million times around the world. Playfish says more than 90 million virtual items are transacted daily in its games, which it claims is nine times more than the 10 million items eBay sells on any given day. In Pet Society, its most popular social game, users have purchased over 187 million pairs of shoes and 1.7 billion apples in-game.
+++ Playfish's Social Gaming Architecture Ten million players a day and over fifty million players a month interact socially with friends using Playfish games on social platforms like The Facebook, MySpace, and the iPhone. Playfish was an early innovator in the fastest growing segment of the game industry: social gaming, which is the love child between casual gaming and social networking. Playfish was also an early adopter of the Amazon cloud, running their system entirely on 100s of cloud servers.
Microtransactions in Games - Blogcritics Gaming
Click to download Freemium spreadsheetBackground on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. You can see the video/outline for the talk, Daniel’s commentary, and a mindmap of the talk (scroll to the bottom of the post). As part of the talk, we worked on a spreadsheet model for freemium businesses that we didn’t get enough time to work on – so I’m going to cover it in this post! If you haven’t gotten the spreadsheet yet, here’s another link to it. Here are the questions this post (and the spreadsheet) is meant to answer: What are the key factors that drive freemium profitability?