Pub Manix : assise sur une bitte d'amarrage. Lego s’affiche. Afin de s’adresser à la fois aux enfants et aux adultes, la marque Lego utilise dans ses publicités la notion d’imagination. Cette notion transgénérationnelle lui permet de ne pas se couper de ses différentes cibles. L’agence Ogilvy Malaisie a donc imaginé trois outdoors événementiels simulant une intégration des Lego dans la vraie vie. Si l’on regarde au travers de l’affiche, on a le sentiment de rentrer dans un monde imaginaire où les lois graphiques sont régies par la marque. Une très belle réalisation qui plaira au petits mais également aux adultes régressifs. source : CannesLions.
Le « Bon à tirer », vous connaissez ? READ. Source : OnTheGroundLookingUp + BryantPark + PublicDomainClipArt. Life's Too Short for the Wrong Job. Promotion Offline des Réseaux Sociaux: des Exemples? [je metterai certainement à jour cet article quand je croiserai d'autres exemples. Si vous en croisez vous aussi d'autres, partagez-les avec nous dans les commentaires et je les intégrerai au fur et à mesure!] En me baladant dans les rues de Montréal, je suis tombé comme @jefflizotte sur ça: J’ai d’abord ri. Ensuite je me suis dit que tout de même, ils essayaient de prendre le virage 2.0 et à défaut de savoir y faire, ils y avaient mis de la bonne volonté.
Les Stickers Depuis peu, Facebook envoit à des propriétaires de sociétés/organismes/magasins ayant pignon sur rue des stickers officiels incitant les gens à rejoindre leur page Facebook, et ceci sur le champs via l’envoi d’un sms. Les cartes de visite Les panneaux d’affichage statiques Les panneaux d’affichage statiques, sur lequel figure les présences sociales, à défaut d’y être complétement dédié comme celui-ci désormais célèbre publié par Ashton Kutcher lors de sa course au million de followers contre CNN.
Le packaging Les véhicules. 40 Funny and Creative Condom Advertisements. If you are buying a condom in a drugstore, chances are, all people who have seen you holding the product, are all staring at you with inquisitive eyes. You freeze in amazement and feel embarrassed. You try to be indifferent, but you cannot really help yourself but notice that everyone in the store is looking at you as if you are a queer looking creature. Because buying condoms is a strange and stressful experience, it makes sense that condom advertisements are also equally as strange. To promote their products, condom companies, make creative and provocative campaigns that you can see everywhere – streets, TV, magazines, etc.
These ads often employ humor to minimize the embarrassment often felt by people when buying their products. Some condom ads tend to be visually suggestive, others prefer to be subtle, and some tend to be explicit. In this article, I am rounding up funny and creative condom advertisements that we can study and inspired on in our future designs. Advertisement 1. 2. 10 creative shopping bag designs. Shopping bags is an item that pretty much every shop has to use. Strangely, most shops use simple logos or visuals on their bags and very few try to be creative with it. These ten examples should inspire you. 1. Muse 2. Meralco: unplug to save 3. 4. 5. 6. 7. 9. 10. + 20 creative guerilla marketing campaigns.
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The bench that turns you into a walking advertisement if you are wearing short shorts. Via Trends Now. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6.
Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 11. 12. 13. Famous brand name changes –What’s in name!! Millward Brown. How to change a brand’s name successfully A brand may change its name for a number of reasons.
The rebranding process will have a direct impact on the success of the name change. Name changes often result in a drop in sales, but when the process is done well, sales can hold steady. However, if a poor strategy is followed, a name change puts the brand at risk of losing equity, consumer loyalty and ultimately market share. Brands change their name for several different reasons, including repositioning, merger, acquisition, globalization of brands or to counter bad publicity or a negative image. Brand health measures While tracking measures usually suffer a significant decline with a brand name change, most measures show a steady increase towards original levels after the new name is introduced.
Levels of claimed usage remain similar overall, with users naturally being less likely to be affected by the change in brand name. The impact of a name change.