m-commerce : Growth / Trends
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23% of UK online consumers conducted some kind of mobile transaction last year, but unfortunately, 83% experienced a problem. The findings come from a survey commissioned by Tealeaf , which suggests that retailers need to work harder to match customer expectations of mobile commerce. Mobile commerce activities 63% have used their mobiles for shopping, 37% to conduct financial transactions, 34% for travel bookings, and 23% for insurance payments or purchases.
Facebook CTO Bret Taylor has said that a lot of the company’s focus this year will be on mobile. When Facebook declares an intention in any direction, people take notice, but for marketers, this may mean that 2011 is the “year of mobile,” a designation that has been tossed around every year since 2006 or so. It’s unthinkable for a marketer to ignore Facebook, but that said, there are a lot of mysteries and frustrations around the platform. Display ads don’t perform very well there , for instance, and a lot of consumer data is kept under wraps.
By Michael Norton, managing director, PayPoint.net Originally e-commerce was just about establishing a website and driving traffic to it. However, the circumstances are changing and this time, the disruptive forces are mobile devices and social networks. Spending via mobile phones is expected to top £275m in the next few years, while selling site such as Facebook could reach $30bn by 2015.
Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco . By that time, nearly 3 billion people will be using the Internet — more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices.