10m UK consumers use mobile commerce. 23% of UK online consumers conducted some kind of mobile transaction last year, but unfortunately, 83% experienced a problem. The findings come from a survey commissioned by Tealeaf, which suggests that retailers need to work harder to match customer expectations of mobile commerce. Mobile commerce activities 63% have used their mobiles for shopping, 37% to conduct financial transactions, 34% for travel bookings, and 23% for insurance payments or purchases. On average, mobile shoppers completed 4.4 transactions per month by mobile, with a more or less even split between app (43%) and mobile internet browser (41%). Common problems encountered by mobile users The study looked at the various problems encountered when users were making mobile transaction, and these go beyond mere issues, and suggest that mobile usability needs to improve.
How do customers react to difficulties with mobile transactions? What do customers expect from mobile commerce? Other studies back this view up. The Mobile Movement: Understanding Smartphone Consumers. Mobile Year in Review 2010. MOCOM 2020 - The Future of Mobile Media and Communication. 3 Facebook Mobile Trends to Watch This Year. Facebook CTO Bret Taylor has said that a lot of the company’s focus this year will be on mobile. When Facebook declares an intention in any direction, people take notice, but for marketers, this may mean that 2011 is the “year of mobile,” a designation that has been tossed around every year since 2006 or so.
It’s unthinkable for a marketer to ignore Facebook, but that said, there are a lot of mysteries and frustrations around the platform. Display ads don’t perform very well there, for instance, and a lot of consumer data is kept under wraps. Facebook’s mobile operations are even harder to get a handle on.
The company’s mobile app, for instance, doesn’t at the moment provide any opportunities for advertisers through traditional venues, such as display ads. But things are changing. 1. Last November, Constellation Wines worked with mobile marketing firm Augme Technologies for a program that offered consumers a mobile site accessible via a 2D barcode or a text message. 2. 3. Why payment systems must evolve to suit m-commerce.
By Michael Norton, managing director, PayPoint.net Originally e-commerce was just about establishing a website and driving traffic to it. However, the circumstances are changing and this time, the disruptive forces are mobile devices and social networks. Spending via mobile phones is expected to top £275m in the next few years, while selling site such as Facebook could reach $30bn by 2015. While still representing only a fraction of UK retail spend, these phenomena offer clues as to how we may be paying in the next decade and will shape interactions between consumers and retailers. However, the big issue for retailers is how they will manage the new risks associated with taking payments via these new channels as fraudsters also look to exploit them.
Contrary to popular belief, apps are not the be all and end all, when it comes to mobile commerce. Apps and mobile commerce sites can be costly to develop so brands must ensure that the demand is there before making any investment. Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco.
By that time, nearly 3 billion people will be using the Internet — more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices. Internet traffic is projected to approach 1 zettabyte per year in 2015 — that's equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion. The rest of the world will experience more moderate growth in terms of traffic, but the number of devices per person is forecast to increase significantly.
Somewhat surprisingly, it is neither mobile phones nor tablets that are expected to grow the most in the next four years. La fabuleuse croissance de l'Internet Mobile en 2010. Les 6 atouts majeurs du M-commerce. Les analystes augurent d’un avenir radieux pour le commerce mobile, à mesure que les terminaux se diffusent. Il faut dire que les atouts marketing du M-commerce sont nombreux. EBay, tablait pour 2010 sur un milliard de dollars de ventes effectuées sur mobile.
Il a doublé ce chiffre et projette de réaliser 40 % de ses ventes via un terminal mobile . Selon GfK, 60% des téléphones mobiles en France sont connectés à Internet en 2010, même si 17% des Français se connectent réellement. Mais ce chiffre grimpe rapidement et atteindrait 41% en 2014 selon Forrester Research. D’après l’institut Gartner, les smartphones représenteront 80% des mobiles vendus en 2012. Tendance confirmée par Morgan Stanley qui estime que, d’ici cinq ans, la connexion au Web se fera majoritairement via des plateformes mobiles (smartphones, tablettes tactiles…) Autant de projections qui laissent présager un développement fort du M-commerce, lequel a des atouts indéniables : borne interactive Intel buyster sephora.